The Unofficial TikTok Shop Podcast with Jordan West

Send us a text Offers are the most important thing in any of your campaigns. Having incredible offers can change your eCommerce business. In this episode, Jordan West shares some important tips on how to make viral offers and the key elements included in a viral offer.  Listen and learn in this episode! Key takeaways from this episode: Focus on a specific product.  Coming up with an offer is not a...

Send us a text A new type of whitelisting is showing incredible results, but can it help you make 2023 your best year ever? In this episode, Jordan West talks about a new kind of whitelisting that they tested at upGrowth Commerce and the insane results that it produced.  Listen and learn in this episode! Key takeaways from this episode: Whitelisting is where an influencer grants you to use their p...

Send us a text Licensing is a partnership. You can pay as much as you want to get those licenses, but there’s no point if you’re losing money. How can you make the partnership a win-win for you and the companies you work with? In this episode, Jordan West and Yanal Dhailieh talk about what it takes to have incredible partnerships with licensing partners and how to create a win-win relationship wit...

Send us a text With shoppers’ attention spans getting shorter, it’s never been more important for you to understand your customers and make their shopping experience as personalized as possible. In this episode, Jordan West and Roi Sorezki talk about Twik, the problem that Twik solves, and the incredible results of using it on Shopify stores. Listen and learn in this episode! Key takeaways from th...

Send us a text Frequent discounting can easily ruin your brand equity that you build up over the years. However, there are a number of other ways to run promotions that will give tons of perceived value to your customers and help you scale your brand. In this episode, Jordan shares 7 effective promotions to help you get more sales without ruining your brand.  Listen and learn in this episode! 7 Pr...

Send us a text New year, new agency. Is now a great time for you to switch agencies?  It may not be an easy step to do, but when does it make sense to do this switch? In this episode, Jordan West talks about 5 of the main reasons why you need to switch agencies and the things to look for in a good agency. Listen and learn in this episode! Key takeaways from this episode: 5 Reasons Why You May Need...

Send us a text E-commerce is still growing massively, but in 2023, shopping has returned to real life, and brands should watch out for the coming trends that are going to be opportunities for them to continue to grow. In this episode, Jordan West talks about two of the trends that you'll be seeing a lot more of in 2023 for eCommerce brands. Listen and learn in this episode! Key takeaways from...

Send us a text The idea of an ad scent is that the ad smells or looks the same as the landing page. But why does it matter? In the 3rd episode of Conversion Killers, Jordan West talks all about ad scent and telling a cohesive story between your ads and landing pages. Listen up and learn from this episode! Key takeaways from this episode: Looking at the ad scent meant looking at what the ad said, h...

Send us a text Snapchat had about 347M daily active users worldwide, most of which are Millennials and Gen Zs. So, are Snapchat ads dead or are they just getting started? In this episode, Jordan West talks about why you should be spending on Snapchat or at least testing it out for your brands. He shares the opportunities and strategies that Snapchat offers to target customers.  Listen and learn in...

Send us a text Consumers’ attention has shortened throughout the years but customers will always look for a great experience and appreciate being given value. In this episode, Tom Coburn talks about the best kind of interactive experiences on a website and the most effective kinds of quizzes for eCommerce brands. He also shares some valuable tips on how and when to capture leads.  Listen and learn...

Send us a text Are giveaways a thing of the past or are they a powerful opportunity? In this episode, Jordan talks about giveaways, the different kinds of giveaways you can do, key strategies, and the reason they’re so effective. Listen and learn in this episode! Key takeaways from this episode Doing E-mail Giveaways: Make sure that you’re sending emails right away when they opt-in and give new si...

Send us a text Brand value will always be the most important part of your business. The more relevant your products and services are, the greater the chance it will be for people to choose your brand wherever you are in the marketplace. In this episode, Isaiah Fritz of Online Selling Partner talks about his journey in the evolution of his business today. He also shares what is working on Amazon ri...

Send us a text With Elon Musk’s recent acquisition of Twitter, the internet is in a frenzy. What does this mean for eCommerce marketing in 2023? Should you be spending your ad dollars on Twitter? In this episode, Jordan West talks about the marketing features and ad specifications on Twitter and whether or not it makes sense for your brand to use it as an advertising platform. Listen and learn in...

Send us a text Doing large-scale deals with major luxury brands will never be easy or quick, but going through its process is beyond worthwhile.  In this episode, Phillip Ashley Rix of Phillip Ashley Chocolates talks about some of the interesting ways that they’re generating revenue, and the work that goes into major partnership deals with brands like Cadillac. Listen and learn in this episode! Ke...

Send us a text It is natural for people to want to connect with others, especially with those with the same kind of interests. They want to create experiences with each other. This is where a strong community starts. In this episode, Sean Huntington talks about how he built a community. He and Jordan have exchanges about the influence of building a community and a brand. Listen and learn in this e...

Send us a text AI technology is becoming smarter as time passes and it’s happening incredibly fast. Knowing how to utilize these technologies to complement our marketing and copywriting skills will give us far superior output in terms of quality and efficiency - for those of us willing to adapt to this new technology, we have nowhere to go but up. In this episode, Jordan West talks about Open AI,...

Send us a text A business stops growing when the leader keeps using a leadership style that is not fit for the next stage it is supposed to be in. When you know what stage you are in your business, you can identify the style that fits your present needs to keep you growing. In this episode, Matthew Pohl from The Rewild Group talks about the different stages of business growth, how you should chang...

Send us a text It’s always amazing to see people bootstrap into something much bigger. To grow a company using limited resources takes a lot of creativity and determination. There’s a lot to learn from this kind of journey. In this episode, Erica Rankin from Bro Dough talks about what it’s like to bootstrap a business to a level where you’re talking to investors. She shares what's working for...

Send us a text Your checkout is where all the money is. A bad checkout experience can mess up everything and your potential customers may not come back because of it. In this episode, Jordan West talks about another conversion killer - the checkout experience. He gives tried and tested tips and tricks that work to optimize your customers’ checkout experience. Listen and learn from this episode! KE...

Send us a text Your products are what create your brand. You always have to believe that your product is different and nurture the relationships that you have built with the customers who already love your brand. In this episode, Bryan Marville, founder of Worn Brand, talks about how they acquired customers and how they acquired a massive amount of customers with subscription box partnerships. He...

Send us a text There is so much potential to scale if you have a great product, the knowledge of how to drive demand, and the confidence to take the risks to go against what everyone else is doing. In this episode, Jordan interviews Brett Swensen from Kizik. They talk about rapid growth and how to test long- and short-form creatives efficiently. Listen and learn in this episode! KEY TAKEAWAYS FROM...

Send us a text Your site speed is a vital part of your potential customers’ experience. It can make or break your conversion, so it is important to put it as one of your top priorities. In this episode, Jordan West talks about the number one conversion killer– your site speed. He shares why site speed matters so much to your conversion rate and your overall experience and how you can improve your...

Send us a text Quizzes are an efficient way to collect data, understand your customers, and help them find the best product for them. In this episode, Gen Furukawa of Prehook talks about the importance of using quiz builders, the types of quizzes that work for brands, and the kinds of brands that quizzes work for.  Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE Merchants must bu...

Send us a text Authenticity in what you are doing is not only a great skill for building an organic and loyal community but can also increase your profitability exponentially. In this episode, Ryan Rock of Fatboy Surf Club talks about their journey of how they moved from an apartment to a warehouse, how they’re getting an incredible return on ad spend on Facebook and Instagram, and the kind of thi...

Send us a text Using SMS this Black Friday season is a great opportunity to boost your sales. If you’re going to reap all the benefits of SMS, you need to make sure you’re following best practices to maximize value. In this episode, Jordan West talks about SMS Marketing for Black Friday, what you need to know, and why you need to be running an SMS campaign for Black Friday.  Listen and learn in th...