The Unofficial TikTok Shop Podcast with Jordan West

Send us a text As marketers, we know that on-platform attribution is not to be trusted. Instead, we need to focus on understanding the psychology of the people coming to your store. Brands must understand how their customers think. In this episode, Jordan interviews Sarah Levinger from KnoCommerce. They talk about performance creative, that one type of shape that almost guarantees you a higher cli...

Send us a text One of the most powerful things to strengthen your brand is building a community.  This is where your most loyal customers find connection and belonging. Not only do you get more traction, loyalty, and referrals but also priceless insights that will improve your brand which all lead to massive scaling opportunities. In this episode, Jordan talks about the power of building a communi...

Send us a text There are many people dissing SEO on Twitter and LinkedIn. Should you disregard it because you’re not going to rank anyway? Or should we go back and learn the basics of it? In this episode, Jordan West interviews Tanner Scott, an SEO expert and the Founder and CEO of Ranksey. They talk about all things SEO, some of the big mistakes you’re making on your site, and actionable items th...

Send us a text If you’ve been listening to this podcast for a long time, you probably know what Jordan West’s biggest life goal is. It is what every episode is all about. He understands that people need help and he’s obsessed with helping them.  In this episode, Jordan talks about what is working in 2023 and the Upgrowth Academy his team created. He shares a bunch of free resources to help you gro...

Send us a text We’re heading into a recession, and it’s an opportunity to build a better business and become successful. The people that act now are going to be the people that are sitting on the top when things swing back around. In this episode, Jordan West interviews Charley T of Disrupter School. They talk about why every metric that we’re tracking is the wrong metric to focus on, the metric t...

Send us a text Creating offers for your brand can transform your brand and your life. However, not everyone knows how to create effective offers because they may be missing some of the key elements involved. In this episode, Jordan West talks about the 7 elements of an incredible offer. He also shares how to access his free offer generator with you at the end of this short episode.  Listen and lea...

Send us a text With all the ups and downs happening in the eCommerce space, brands should always be equipped to constantly try and test new approaches to their marketing. In this episode, Jordan West and Leonardo Caracas of Jump Ventures talk about one of the new ventures that Leo’s up to in the eComm space. He shares how his business has helped a brand go from $60,000 to $6M in monthly revenue. H...

Send us a text A clean, efficient, and properly structured shopping feed will help you get incredible results on Performance Max. This leads to higher conversion rates and significant growth in sales. In this episode, Jordan West talks about Google Shopping Feeds, optimizing your feed, and how to get great results on Performance Max. He also shares the best possible app to feed over to Google, Bin...

Send us a text Flippa is an online marketplace where buyers and sellers meet. They have a global community of about 3 million users and continue to pick up a large number of buyers every day. In this episode, Jordan West interviews the CEO of Flippa, Blake Hutchison. He shares how they started their journey, how it’s going, and why people are choosing Flippa. Listen and learn in this episode! Key...

Send us a text Constant product development and innovation fueled with the most creative and up-to-date marketing strategies are keys to the success of your entire business. In this episode, Jordan sits down with Chris Hall from Bruce Bolt. They talk about what’s working in marketing and what isn't in 2023. Chris also shares an AI tool that’s changing the game. Listen and learn in this episod...

Send us a text Extensive knowledge and experience in marketing are advantages in starting a business. However, marketing first founders cannot be skilled at everything. It’s important for business owners to surround themselves with the right people and mentors. In this episode, Jordan chats with the CEO and founder of Blossom Essentials, Sarah Vilenskiy. They talked about what’s working in 2023 an...

Send us a text People who take extreme ownership are great people to be around. The strongest leaders in the world see the real problem and know to take responsibility and solve it. In this episode, Jordan West talks about extreme ownership, what it looks like to take ownership over anything in your business, and what sort of difference it can make in your life. Listen and learn in this episode! K...

Send us a text People sometimes find it hard to make a purchase decision for a product even after reading several reviews, but with Experify it’s easier than ever. People can start conversations or even meet up with others who already have that product to see it in person. In this episode, Jordan West and René Pfitzner talk all about Experify, how it works, and what brands it would and wouldn’t wo...

Send us a text Selling digital products alongside your physical products on Shopify is a killer business strategy. Fulfillment costs are next to nothing, but the value that digital products deliver to your customers can be incredible.  In this episode, Jordan West interviews A Bar Above Co-founder Julia Tunstall. She talks about how her company got started, how the pandemic helped their business a...

Send us a text Paying for the wrong kind of traffic on Google will absolutely kill your conversions.  In this episode, Jordan West talks all about negative keywords, and how to avoid wasting your hard-earned money on keywords guaranteed to not convert.  Listen up and learn from this episode! Key takeaways from this episode: By using negative keywords, we’re telling Google that we don’t want to bid...

Send us a text A bunch of mini-wins adds up to a big win. It’s about improving over time and having a systematic approach to solving the problems in running your brand. In this episode, Jordan West interviews Brendan Bannister of Natura Labs. He talks about the different trends that are happening right now in ecom. He also shares a take on how 99% of eCommerce brands are potentially heading toward...

Send us a text Being consistent with SEO tactics, even if you don’t see immediate results, is a massive mover to getting long-term organic sales and ranking #1 for valuable search terms. In this episode, Jordan West sits down with SEO expert Joshua George. They talk all about eCommerce SEO and the 5 biggest mistakes brands make on their sites. Listen up and learn in this episode! KEY TAKEAWAYS FRO...

Send us a text It is crucial to be well-prepared before a sales launch to get the absolute most out of it. In this episode, Jordan West walks you through the exact checklist he’s using with his brands to run incredible sales and launches. Listen and enjoy this episode! KEY TAKEAWAYS FROM THIS EPISODE Sitting at a desk isn't always the best way to get the most creative ideas. There are a ton o...

Send us a text We’re going through the winter of eCommerce and brands everywhere are struggling. Nevertheless, brands willing to figure out how to bootstrap through hard times are finding opportunities to scale. In this episode, Jordan West interviews Taylor Holiday of Common Thread Collective. They talk about the state of eCommerce right now, the attributes of brands that are succeeding right now...

Send us a text Are you thinking of dipping your toes into the Amazon waters? You need to know the right foundations to begin with and the pitfalls to avoid to have a greater chance of success. In this episode, Amazon Expert Betsy McGinn talks about all of the pitfalls she’s seen with DTC brands jumping over to Amazon and shares some valuable tips on how you can avoid these mistakes and the things...

Send us a text Create awesome content and Tiktok will do the rest! In this third of the three Best of 2022 series episodes, John Roman CEO of Battlbox talks about how TikTok became their number one traffic source and the anatomy of what’s working for them on this platform. He shares great tips on how to repurpose your usual videos on other social media platforms to Tik Tok-friendly content. Listen...

Send us a text The cost of advertising is constantly going up, so there’s never been a more important time to be creative and constantly testing where to get the best bang for your buck. In this second of three ‘Best of 2022’ episodes, Jordan chats with Gabriel Ansel and Tyler Devin from the 7 Figures Entrepreneur Podcast about some of the top traffic sources in 2022.  Join us and enjoy this episo...

Send us a text What works for paid media changes often, but knowing what's working right now can give you a massive edge over your competitors. In this first of three Best of 2022 series episodes, Chad Ross, Founder and CEO of Dorsal Bracelets talks about the paid ad strategy that's working for their business right now. He also shares how they built their company backed up by a worthy mi...

Send us a text Personalized experiences keep customers highly engaged and boost their satisfaction with your brand. The customer insights that you get from these experiences will also help improve your future deals and offers. In this episode, Jordan talks about personalization, how and where to personalize, and what moves the needle. Listen and learn in this episode! Key takeaways from this episo...

Send us a text Your company might have different departments, but you always have your shared vision and goals in mind. When one part of your business is weak, the whole team should collaborate and focus on improving it. That is when you see growth and success. In this episode, Jordan West and Salena Knight talk about the strategies to make money in 2023. Salena also shares the 5 Pillars of Retail...