The Unofficial TikTok Shop Podcast with Jordan West

Send us a text We often underestimate the impact of automated emails. However, these unsung heroes play a crucial role in customer engagement and retention. In fact, they have the potential to be the game-changer in your eCommerce journey. In this episode, Jordan West discusses the essential email flows you need for your DTC business. He highlights the importance of automated emails in boosting cu...

Send us a text Marketing and advertising are crucial components of any successful business. It is important to remember that every action taken in these areas should be aimed at promoting growth and ensuring long-term sustainability. In this episode, Charley T is back with more nuggets you need to know. Jordan West and Charey T discuss the biggest myths about Facebook Media ad buying. Charley shar...

Send us a text Automation is the future, but it is already starting now. eCommerce brands like you should utilize AI tools now to get ahead of the game. In this episode, Jordan West dives into the world of AI tools that are revolutionizing the eCommerce industry. He shares 5 AI tools that will be a great help for businesses. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE AI Tool...

Send us a text Price increases are essential to sustain businesses. However, one wrong way of communicating changes with customers, especially with pricing, can break their trust.  In this episode, Jordan West talks about the importance of effectively communicating price increases to your customers. He also shares some tips to communicate changes to your customers. Listen and learn in this episode...

Send us a text Surprising and delighting customers is essential for generating word-of-mouth marketing. By going beyond great products and improving order fulfillment, brands can enhance the customer experience and create loyal customers. These customers will then go out there and talk about your brand to others. In this episode, Jordan West discusses the importance of surprising and delighting yo...

Send us a text When it comes to building business partnerships, finding the perfect fit is paramount. When brands align in terms of personality and values with their partner agencies, the synergy created paves the way for seamless collaboration and increases the likelihood of achieving success. In this episode, Jordan West sits down with special guest Behdad Jamshidi, expert marketing consultant a...

Send us a text The e-commerce industry presents a myriad of challenges that are both unavoidable and often unforeseeable. Nevertheless, brands that have firmly established sustainable principles are better equipped to steer through these difficult times with greater ease and resounding success. In this episode, Jordan West interviews Ben Leonard, author of a book on building successful physical pr...

Send us a text Everything that you've been told from CLV tech providers out there is most likely not the full story. Real-time LTV is the future of acquisition and as eCommerce brand owners, it is important to leverage machine learning to extract data analytics to understand how customers behave. In this episode, Jordan West sits down with Tobias Konitzer to discuss the issue of the Actionabi...

Send us a text There are countless opportunities for success when it comes to cross-selling and collaborating with other businesses. For instance, a store that specializes in makeup can easily cross-sell brushes, mirrors, and pouches to their customers. Similarly, a bike shop can sell helmets and other protective gear without having to manufacture them themselves. The possibilities are endless, an...

Send us a text On July 1, 2023, Universal Analytics properties will stop processing data. All data will then flow to Google Analytics 4. You may still access your analytics reports for a period of time, but it is now critical to migrate your property settings to Google Analytics 4 before June ends. In this episode, Jordan West talks about the big switch from Universal Analytics to Google Analytics...

Send us a text As a brand owner, you always have to look for the things and partners that are valuable and ignore the shiny objects that can waste your resources in the long run. In this episode, Jordan West talks to Kuljit Rakhra. Kuljit shares the entire process of how to find amazing publisher affiliates for your brand and how he was able to craft incredible pitches for the process. Listen and...

Send us a text One crucial aspect of launching a product is making demands before the launch. By focusing on this, business owners can use their resources best and prevent the major mistakes some brands make. In this episode, Jordan interviews Will Ford of Launch Boom. Will shares the entire process of how they were able to get beyond their goals within the first 15 minutes. He also shares how the...

Send us a text With over 2 billion monthly active users, YouTube can be a massive opportunity for brands to reach a wider audience and connect with their target customers. If you are a brand with an annual revenue of more than 10 million and not using YouTube Ads, you could be missing a lot. In this episode, Jordan West interviews Christian Hoppe of Forwrd Agency. They talk about how YouTube Ads c...

Send us a text Brand owners are also consumers. As consumers, we understand that subscriptions can be annoying, but as brands, we may want consumers to commit to subscriptions to get that subscription revenue. The best strategies are to find the right balance and give our best to provide the utmost value to our consumers. In this episode, Jordan West interviews Ben Fisher, the CEO of Rodeo. They t...

Send us a text Some people think that great opportunities do not often come along. The truth is there are a lot of opportunities around us and people often ignore them. However, it is not just about the opportunities we grab, but the right actions we take once we get them. In this episode, Jordan West chats with Hank Watt of Nature’s Wild Berry. Hank talks about how they started the business and t...

Send us a text It is important for e-commerce brands to understand their consumers and audience to make intelligent decisions for their business. It is a good thing that rapidly evolving AI solutions are here to help business owners do this precisely. In this episode, Jordan West chats with Richard Harris, founder, and CEO of Black Crow AI. They talk about machine learning and the data you can use...

Send us a text Customer Acquisition Cost or CAC is a vital measure that tells the efficiency of your various campaigns. It can determine how costly or profitable it is for your company to stay stable and scale. Lowering CAC is what keeps most business owners up at night.  In this episode, Jordan West discusses what CAC is and how to reduce your CAC in 2023 effectively. Listen and learn in this epi...

Send us a text Surrounding yourself with the right people is crucial for success in any business. Connecting with like-minded individuals, experts, and clients provides a wealth of opportunities for growth and success. In this episode, Jordan West chats with Curtis Matsko, the founder of Portland Leather Goods. Curtis shares the success story of his business from its early days to where it is now,...

Send us a text Scaling a brand is a complex task that requires a well-thought-out strategy and execution. Bold and effective risk-taking, a strong team culture, optimized streamlining systems, and successful acquisitions are the things that determine the success and scalability of a business. In this episode, Jordan West talks to Pradeep Kumar Sacitharan of Donsfield. They talk about what it takes...

Send us a text The time that you waste doing all the things that slow you down is the time you need to do many other things that will scale your business up. In this episode, Jordan West interviews Josh Hadley from Hadley Designs. Josh talks about hiring employees, managers, and specialists overseas and the framework that he uses to hire these people. Listen and learn in this episode! KEY TAKEAWAY...

Send us a text The rise of e-commerce and globalization has made it easier for businesses to access suppliers from around the world, but it also created new challenges and pains. However, the experts always have the right solutions to overcome these issues. In this episode, Jordan West talks to Yulia Blinova from Zignify Global Product Sourcing. They talk about all things product sourcing and some...

Send us a text Deciding to exit a business can be a difficult decision for some business owners. However, the longer you wait, the more difficult it is and the less favorable the transaction will be. In this episode, Kelcey Lehrich from 365 Holdings is back and he talks about them buying distressed businesses, what that looks like, what valuations look like right now, and what the M&A looks li...

Send us a text The level of emotional intelligence of an individual or in an organization predicts its future. The more emotionally intelligent one is, the more they are able to address and withstand the most difficult challenges that come to them. But, what could be the biggest limiting factor to developing one’s emotional intelligence? In this episode, Jordan West interviews Phil Johnson from Ma...

Send us a text Marketing is a huge part of your growth and success and it is critical to have the right mindset when it comes to it. In this episode, Jordan talks about a case study of a brand that is heavily relying on a single marketing channel and is terrified that that channel could end up dying. He shares what they found out that led to this brand’s massive growth. Are you worried or scared t...

Send us a text Success in digital marketing depends on the goals you identify right from the start. The clearer your goals are, the more efficient your ad strategies will be. In this episode, Jordan West interviews Andy Janaitis from PPC Pitbulls. They talk about the best ad campaigns to spend your money on if you have a $10,000+ monthly budget. They also discuss Performance Max campaigns, branded...