The Unofficial TikTok Shop Podcast with Jordan West

Send us a text Create some buzz with warm-up emails and effectively leverage SMS marketing that teases your BFCM offers without cannibalizing current sales. Think early bird specials and thank-you messages to loyal customers – building anticipation and showing appreciation goes a long way!  In this episode, Jordan West covered essential strategies to prepare for Black Friday and Cyber Monday 2023....

Send us a text Your loyal customers are your advocates and can be a powerful marketing force for your brand. By showing appreciation, you not only strengthen your relationship with them but also boost your bottom line. In this episode, Jordan West dives deeper into BFCM discussion to help you make the most out of this year's holiday season. He also shared that having a clear plan helps everyo...

Send us a text This year has been challenging for many brands, but there's hope on the horizon. Unlocking here insights and expert tips on how you can tackle Black Friday Cyber Monday head-on and come out stronger than ever.  In this episode, Jordan West shares an exclusive series dedicated to preparing your brand for the holiday shopping season! He dives into the essential strategies to make...

Send us a text Think outside the box for impactful activations. Take inspiration from their creativity and find unique ways to make a statement for your brand. In this episode, Jordan West and Henry Murray, Co-Founder of Waterdrop   discussed the importance of strategic partnerships and investments, which led them to an unforgettable activation in Times Square. They built a tennis court and had th...

Send us a text Digitization is on the rise. In the next 10 years, an estimated 700,000,000 people will digitize their shopping habits, creating a vast market full of untapped potential. In this episode, Jordan West and Ramiro Velasco from GoAvance share how he initially engaged in business activity for personal gain and discovered an inefficient yet full-of-opportunity market. They emphasizes the...

Send us a text Prioritizing profit and paying yourself as the business owner is essential for sustainable growth. By taking regular owner's draws and building a rainy day fund, you protect yourself and your business from unforeseen circumstances. In this episode, Jordan West and Cyndi Thomason, Bookskeep discuss the importance of cash flow management, the concept of Parkinson's Law, and...

Send us a text Partnerships really can absolutely open up the aperture when it comes to awareness.  When partnering with brands or creating your own, ensuring that your core values are reflected throughout is crucial. In this episode, Jordan West and  Bernadette Orscher explores the influence of technology on business dynamics, customer data utilization, and effective communication. As Bernadette...

Send us a text Embrace creativity despite limitations. From viral videos to a unique crowning program, they showed us that thinking outside the box can lead to remarkable growth. In this episode, Jordan West and Olivia Alexander, founder and CEO of Kush Queen, discuss their journey and the unique challenges they faced in marketing their product. They emphasize the value of real human interaction w...

Send us a text Create buckets of cash to secure short-term savings, invest in retirement accounts, and keep liquid cash for emergencies and business operations.  In this episode, Jordan West and  Chase Insogna, CEO and Founder of Insogna CPA navigates the complexities of taxes and financial planning. Together, they delve into the importance of strategic financial management and offer practical tip...

Send us a text With recent challenges in online advertising, it's crucial to explore alternative avenues for customer acquisition. Learn how building products and marketing strategies based on your ICP can fuel quick success and scalability for your business. In today's episode, Jordan West and Michael Epstein, Co-Founder of PostPilot, discussed  the challenges of Q4 and how to go beyond...

Send us a text Imagine getting insights from some of the brightest minds in the industry! The experts have dived deep into topics like email marketing, engaging customers, and making the most out of data to boost your profits. In today's episode, Jordan West will share with you all the valuable lessons he learned at the Ecommerce Round Table event hosted by Sendlane. Let me tell you, this eve...

Send us a text Discover how thriving brands with multi-million dollar revenues take advantage of email marketing, subscribing to daily or three-times-weekly newsletters that form a highly sophisticated email program aimed at converting warm leads. In this episode, Jordan West and Adam Robinson , CEO of Retention.com share valuable insights about B2B SaaS, harnessing the power of email marketing, a...

Send us a text The organic reach on TikTok is unmatched. If you've been sleeping on TikTok as a marketing tool, now is the time to wake up and pay attention.  In this episode, Jordan West shares insights from a recent TikTok conference and highlights the benefits of utilizing TikTok for reaching a younger demographic, the potential for viral content, and the influence of TikTok on driving pro...

Send us a text Learn about the key metrics to look at when analyzing your creative campaigns. Jordan share the importance of tracking click-to-purchase rates and how it can guide your decision-making process. In this episode, Jordan West explores the metrics he analyzes to measure creative success. One of the game-changers he mentions is the click-to-purchase rate. A metric often overlooked, click...

Send us a text Interpreting data and using scientific methods to guide your customer acquisition cost (CAC) and customer lifetime value (LTV) strategies. Numbers don't lie, guys!  In this episode, Jordan West and Chris Shipferlink, GW Partners  dives into the importance of data analysis, acquisition channels, and unit economics. They also emphasizes the significance of having a strong brand p...

Send us a text Understand your contribution margin, focus on profitability, and leverage your existing customer base. Oh, and never underestimate the power of a structured test. You never know what will skyrocket your business to the next level! In this episode, Jordan West and Jordan Salvit, CEO and Founder of Salvit Advisors,  shared how building a churn management system from scratch was a game...

Send us a text The need to think beyond traditional advertising strategies. Uncover the power of PR, news, and storytelling in gaining visibility and leveraging others' influence. Learn how to harness creativity and unique selling points to capture the attention and loyalty of your target customers. In this episode, Jordan West and Phil Masiello, founder of CrunchGrowth share insights on leve...

Send us a text In this episode, Jordan West is joined by Jacob Elbaum, co-founder of Shivook, as they dive deep into the world of e-commerce strategies and tactics. They discuss the importance of focusing on optimizing the checkout process and post-purchase upsells that can be applied on your business. They explored tactical ways to drive immediate revenue instead of relying solely on CRO. It&apos...

Send us a text With examples ranging from his own collaboration with influential figures to the impact of Joe Rogan's endorsement, Mark highlights how these strategic partnerships can lead to exponential growth. Curious about where the next opportunities for leverage lie? Mark provides thought-provoking insights that will transform your approach to scaling your brand. In this episode, Jordan...

Send us a text Drop shipping doesn't have to be a dirty word! Control your brand experience, choose reliable suppliers, and prioritize product quality. You can redefine drop shipping and build a successful e-commerce business.  In this episode, Jordan West and Izzy Rosensweig, Portless emphasize the crucial role that quality plays in building a brand. Drawing from Izzy’s personal experience g...

Send us a text Traditional discounts and coupon codes can be problematic for brands. Enter cashback offers, a game-changer for e-commerce. This new system allows shoppers to make full-price purchases and then claim a discount afterward, either in cash or store credit. Brands can discount more aggressively and still be profitable, while shoppers who choose store credit show they are not solely driv...

Send us a text Prepare to be amazed as Jordan West reveals the power of Shopify Audiences 2.0 in cutting customer acquisition costs by a staggering 50%. This new version utilizes data from multiple Shopify stores to craft laser-targeted customer personas, enabling businesses to reach their audience on platforms like Facebook, Google, Pinterest, and TikTok. But it doesn't stop there. Jordan We...

Send us a text Ep 476: Everything we knew about CRO was wrong!  The impact of User Interface/User Experience design on conversion rates is further explored, with user feedback and first impressions being key influencers. The holistic approach to website design, encompassing messaging and overall aesthetics, is emphasized as crucial for improving conversion rates. In this episode, Jordan West inter...

Send us a text The critical issue of trust leakage. We're all guilty of focusing too much on acquiring new customers but neglecting customer retention. Providing clear delivery promises to your customers during the buying process is so important. In this episode, Jordan West sits down with guest Avi Moskowitz to discuss the challenges of building trust and improving customer experience in the...

Send us a text The conversation highlights the need for brands to understand the true impact of their efforts, while also advocating for skepticism in marketing measurement. We also have valuable tips on optimizing channels through testing and relying on a brilliant team for successful scaling. In this episode, Jordan West interviews Michael Kaminsky who shares his insights on measuring incrementa...