The Unofficial TikTok Shop Podcast with Jordan West

Send us a text Shopify's Winter release major enhancements to improve the customer experience. From enhanced product merchandising to an updated rich category attributes API, these updates are set to revolutionize the way you do business on Shopify. In this episode, Jordan West dives into the latest winter update from Shopify, uncovering the top 10 takeaways that will directly impact merchant...

Send us a text The risks of outsourcing to a 3PL and the importance of in-house fulfillment for brand control and customer experience.  In this episode, Jordan West and Jared Ward, Founder and CEO of Luminous , delve into the world of e-commerce fulfillment and scaling. From funny parenting stories to the nitty-gritty of supply chain management, they cover it all. Jared shares insights into the ch...

Send us a text The importance of defining the problem before implementing solutions and aligning the team on problem-solving, providing tangible advice for those aiming to scale their own e-commerce brand. In this episode, Jordan West and Reza Khadjavi, CEO of Motion delve into the evolving landscape of creative analytics for e-commerce brands, exploring the pivotal role of Motion in driving high-...

Send us a text Whether you're an established brand or a growing business, prepaid subscriptions could be the missing piece in your growth puzzle.  In this episode, Jordan West, Shanda Hurst and Nikita Richard of Ordergroove discuss the game-changing impact of prepaid subscriptions. This underexplored topic sheds light on how prepaid subscriptions can revolutionize the way business owners thin...

Send us a text The pressure in the industry to spend on advertising without achieving profitability leading to irresponsible guidance for many direct-to-consumer companies and a lack of financial literacy among business owners. In this episode, Jordan West and  Priti Kapoor,  share insights into the importance of profitable growth and sustainability in the retail industry, emphasizing the impact o...

Send us a text Let's explore the future of direct-to-consumer (DTC) businesses, expressing optimism and stressing the significance of building a brand rather than just selling products online.  In this episode, Jordan West and  Ben Leonard , delves into the difference between businesses with strong customer experience and those without, emphasizing the value of building an ecommerce brand ove...

Send us a text The transformative experience taught Adriaan the importance of nature, simplicity, and human connection, leading to increased honesty with oneself and others. In this episode, Jordan West and Adriaan Zimmerman , a serial entrepreneur with 20 years of experience. Adriaan shares his journey from initial business intentions to unexpected success and the personal and professional challe...

Send us a text From navigating advertising and payment processing challenges to the power of kindness in business, and the bittersweet experience of selling business. In this episode, Jordan West and Sarah Todd , former Co-owner of 420 Science, a cannabis-related company that saw remarkable growth before ultimately exiting the industry in 2022. They delve into the importance of celebrating victori...

Send us a text Discover how vulnerability, humility, and the power of personal connections play a pivotal role in building a successful e-commerce brand.  In this episode, Jordan West and Taylor Sanford, Premier Spike delve into topics such as start-up culture in the direct-to-consumer industry, the importance of passion in business, and the challenges of manufacturing, distribution, and marketing...

Send us a text Influencer seeding is a powerful strategy to get your product into the hands of potentially influential people. By sending products without expecting anything in return, you can leverage the law of reciprocity for incredible results.   In this episode, Jordan West unveiled the first part of his 2024 D2C new customer acquisition strategy, and it's a game-changer. He dives into t...

Send us a text Discover the true purpose of attending conferences and events, and learn how to extract actionable strategies instead of enduring endless sales pitches. In this episode, Jordan West and Chris George, CEO of SubSummit,  discuss the ins and outs of growing a successful ecommerce brand. They dive into the importance of creating value for customers, the impact of subscriptions on busine...

Send us a text From unearthing the challenges of working with agencies to dissecting the pivotal role of data in marketing decisions, they shine a light on the critical components that underpin successful e-commerce expansion.  In this episode, Jordan West and Steven Sisskind, CEO of RealDose Nutrition, dive deep into the world of digital marketing and direct-to-consumer businesses, focusing on da...

Send us a text Discover real-life strategies for segmentation, creating scarcity, and generating FOMO to drive conversions.  In this episode, Jordan West and Nikita Vakhrushev, CEO of Aspekt ,  dive into the intricacies of product launches, emphasizing the power of personalization in communication and the impact of strategy and tactics in achieving e-commerce success.  Listen and learn in this epi...

Send us a text The importance of choosing the right 3PL, the impact of staff turnover on business accuracy and consumer satisfaction, and the evolution and restructuring of companies to avoid bloating and middle managers. Jordan West and Izzy Rosensweig share insights on the challenges and opportunities in the e-commerce and fulfillment industry. From the impact of shipping regulations and logisti...

Send us a text With increased customer acquisition costs (CACs) and the potential impact of inflationary pressures, reassessing marketing spend and embracing a full-funnel marketing approach is essential for brands to thrive. In this episode, Jordan West and Brent Cooke , former CMO at MVMT, tackles about the evolution of direct-to-consumer (DTC) brands and the challenges they face. They discuss t...

Send us a text It's crucial to recognize when you need the right expertise and equipment to achieve amazing outcomes. In this episode, Jordan West and Wayne Richard, COO of Bean Ninjas, shared their insights into the world of entrepreneurship and finance. They discussed everything from managing cash flow effectively to the tactical aspects of long-term investments.  Listen and learn in this e...

Send us a text Relying solely on optimized traffic to be a good marketer isn't the way forward. Marketers need to be vigilant and skilled in analyzing ad performance beyond just platform optimization. In this episode, Jordan West shared why he believes that cost per click is a crucial metric for ad performance, and why relying solely on optimized traffic doesn't cut it. It's a heate...

Send us a text It’s important to fine-tune a product by collecting post-purchase data and reading every testimonial, including one-star reviews.  In this episode, Jordan West and Steve Wasik, CEO of Vktry Gear, discuss the company's impact, customer experience strategies, and the challenges of scaling business. They also delve into topics such as social media marketing, customer satisfaction,...

Send us a text A rising trend, but is it worth it? Trends that are set to dominate the e-commerce landscape in 2024. From voice-enabled search to the rise of dark social, and the growing importance of environmental consciousness, we covered it all.  In this episode, Jordan West shares his insights, opinions, and predictions related to voice-enabled search, headless websites, augmented reality, loy...

Send us a text Q5 is a crucial time for marketers to capitalize on the Facebook ad auction. It's the perfect moment to promote last-minute shopping to capture procrastinators and justify purchases. In this episode, Jordan West and Lauren Petrullo, Founder of Mongoose Media,  dug deep into data optimization, CPMs, and CPAs, and even explored the fascinating world of TikTok Shops.  Listen and l...

Send us a text Traditional influencer marketing might not yield the desired results anymore. Start focusing on creating viral content rather than just growing your follower count to capture the attention of potential customers. In this episode, Jordan West and Jake Bjorseth, Founder of Trndsttrs, an expert when it comes to leveraging the power of TikTok, and he's here to share his insights on...

Send us a text Explore the crucial art of recruiting top talent so that you can build an unstoppable team. It's all about finding the perfect fit for specific tasks and the value they bring. In this episode, Jordan West and Joel MacPherson, Co-Founder of True Ops share the challenges of hiring and scaling teams, emphasizing the need for talent density and a proper qualifying process. They als...

Send us a text Discover how to leverage your existing customer base by transforming them into valuable affiliates.  In this episode, Jordan West and Noah Tucker, CEO of Social Snowball , dive into a game-changing affiliate marketing strategy that can revolutionize your customer acquisition efforts. They share real-life success stories and discuss how even creators with smaller followings can make...

Send us a text Partner integrations and the need to explore marketing channels well beyond social media and Google will be explored. It’s all about reaching potential customers wherever they may be. In this episode, Jordan West and Mandy Herrmann , a seasoned CMO, discuss the emotional power of physical books and the impact on brand loyalty. They discussed QR codes, direct mail, and collaboration...

Send us a text Imagine hearing the insights of a brutally honest analysis of an e-commerce business that has endured the trials of the past year and still managed to grow—sound like something you'd want to dive into? In this episode, Jordan West and Jordan Salvit, Salvit Advisors engages in a revealing conversation. They delve deep into the numbers of Little and Lively, uncovering some hard t...