The UnNoticed Entrepreneur

Get Noticed! Send a text. If you are scared of producing video, and are questioning if it is possible for you, then Gert-Jan Buseck has the answers here. The former sales manager in Holland has discovered the power of video content creation on a budget, doubling the engagement he has on Linkedin and doubling the number of connections he has within only 12 months. He now has over 13% engagement on...

Get Noticed! Send a text. Imagine if teachers at graduation spent the entire ceremony talking about how well they had done or what great facilities the school had, if only you would give them more money. That's not what happens, and it's also not what MacDonalds, Google, Apple or other big brands do. They all tell the story of their customers, yes children are the customers, and make the...

Get Noticed! Send a text. Imagine if teachers at graduation spent the entire ceremony talking about how well they had done or what great facilities the school had, if only you would give them more money. That's not what happens, and it's also not what MacDonalds, Google, Apple or other big brands do. They all tell the story of their customers, yes children are the customers, and make the...

Get Noticed! Send a text. There are times when the media aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases,   also don't want to send out your press release. So what can you do about that? Today, I'm going to share with you a case study on how I turned a press release abou...

Get Noticed! Send a text. There are times when the media  aren't interested in your story, but there are also times when the news wires, which are the professional services that are there to send out your press releases,  also don't want to send out your press release. So what can you do about that?  Today, I'm going to share with you a case study on how I turned a press release abo...

Get Noticed! Send a text. Do you know how much is enough PR to do? If not this Active Communications Index may be useful for you because it is a v simple formula to work out if your company falls into one of 4 profiles:  Influencer Opportunist Follower UnNoticed. This is a trailer for the full show which is coming up next. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer...

Get Noticed! Send a text. Do you know how much is enough PR to do? If not this Active Communications Index may be useful for you because it is a v simple formula to work out if your company falls into one of 4 profiles:  Influencer Opportunist Follower UnNoticed. Support the show Subscribe to my free newsletter https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text. Most entrepreneurs get stuck when thinking about what to say about their business. In this episode of The UnNoticed Show I am going to share 6 different categories of your business to look at for pr content, and drill down to find 5 items per category. These are the basis for ideation for your content strategy. I mention videoask.com , gathervoices.com , canva.com , visme...

Get Noticed! Send a text. Most entrepreneurs get stuck when thinking about what to say about their business. In this episode of The UnNoticed Show I am going to share 6 different categories of your business to look at for pr content, and drill down to find 5 items per category. These are the basis for ideation for your content strategy.  I mention videoask.com , gathervoices.com , canva.com , vism...

Get Noticed! Send a text. "The vision at TypeStudio is clearly to democratize the whole video production. The way how video is produced and really empower people to actually create great content by their own even though they don't have much knowledge or like a huge editing background. " So says Michael Sieb , student co founder (1 of 4) of TypeStudio, an online audio and video trans...

Get Noticed! Send a text. "The vision at TypeStudio is clearly to democratize the whole video production. The way how video is produced and really empower people to actually create great content by their own even though they don't have much knowledge or like a huge editing background. " So says Michael Sieb , student co founder (1 of 4) of TypeStudio, an online audio and video trans...

Get Noticed! Send a text. Have you ever thought about compiling all of those thoughts and conversations into a book that could be used to position you or your company as an authority in the field? Well, if you have, then that's great news because this episode may well help you along that journey. I talk about how I am curating 75 articles into a book of 50 from my podcast guests, experimentin...

Get Noticed! Send a text. Have you ever thought about compiling all of those thoughts and conversations into a book that could be used to position you or your company as an authority in the field? Well, if you have, then that's great news because this episode may well help you along that journey. I talk about how I am curating 75 articles into a book of 50 from my podcast guests, experimentin...

Get Noticed! Send a text. Keynote Speaker Rusk shares how you can make a podcast a powerful sales tool. He also shares key considerations when considering your podcast strategy (he thinks you should have one btw), and his views on repurposing your audio for Youtube. "Getting clear on why you want to start a podcast is first and foremost, the next thing in line is making sure that you're...

Get Noticed! Send a text. Keynote Speaker Rusk shares how you can make a podcast a powerful sales tool. He also shares key considerations when considering your podcast strategy (he thinks you should have one btw), and his views on repurposing your audio for Youtube. "Getting clear on why you want to start a podcast is first and foremost, the next thing in line is making sure that you're...

Get Noticed! Send a text. "The definition of what's considered media from the traditional sense has definitely changed and there's a lot of opportunity out there. It really just comes down to putting in the effort to finding who those people are and who the right fit is. And I think you have to understand who your audience is and who you're talking to the most; that's the...

Get Noticed! Send a text. "The definition of what's considered media from the traditional sense has definitely changed and there's a lot of opportunity out there. It really just comes down to putting in the effort to finding who those people are and who the right fit is. And I think you have to understand who your audience is and who you're talking to the most; that's the...

Get Noticed! Send a text. Overcoming trust anxiety is a central part of mapping out the customer journey and in this episode I share what I learnt from how one company fixed a broken MacBook Air. The company is e-Fix and frankly I recommend both their practice and their service. I mention some customer journey mapping tools including: https://creately.com/ totango.com miro.com SEMrush.com Buzzspro...

Get Noticed! Send a text. Overcoming trust anxiety is a central part of mapping out the customer journey and in this episode I share what I learnt from how one company fixed a broken MacBook Air. The company is e-Fix and frankly I recommend both their practice and their service. I mention some customer journey mapping tools including: https://creately.com/ totango.com miro.com SEMrush Support the...

Get Noticed! Send a text. Factmata spots really toxic, really racist, really harmful content much earlier than a human could possibly find in the mess of social mentions, and importantly understands the stance taken by those influencers sharing that content. This matters. According to CEO Ant Cousins , the technology developed by AI visionary Dhruv Ghulati can automatically extract relevant claims...

Get Noticed! Send a text. Factmata spots really toxic, really racist, really harmful content much earlier than a human could possibly find in the mess of social mentions, and importantly understands the stance taken by those influencers sharing that content. This matters. According to CEO Ant Cousins , the technology developed by AI visionary Dhruv Ghulati can automatically extract relevant claims...

Get Noticed! Send a text. At the heart of human centered design, which is where a number of businesses are moving into, which has really genuinely put the customer at the heart of the business, you need empathy or to take that competence thing further, you need compassion with the competence and when you do the business results are outstanding. The full show is here but will also be coming up in y...

Get Noticed! Send a text. At the heart of human centered design, which is where a number of businesses are moving into, which has really genuinely put the customer at the heart of the business, you need empathy or to take that competence thing further, you need compassion with the competence and when you do the business results are outstanding. Peter Dorrington , CEO of Anthrolytics shares how his...

Get Noticed! Send a text. Press briefings are the mainstay of media outreach but most people treat the build up and the event in ways that undermine the chances of success. With over 25 years experience I share 6 key considerations in the 3 stages of build up, during and post briefing. I include details of a recent virtual event my Agency hosted in SE Asia with media from Thailand, Indonesia and M...

Get Noticed! Send a text. Press briefings are the mainstay of media outreach but most people treat the build up and the event in ways that undermine the chances of success. With over 25 years experience I share 6 key considerations in the 3 stages of build up, during and post briefing. I include details of a recent virtual event my Agency hosted in SE Asia with media from Thailand, Indonesia and M...