The UnNoticed Entrepreneur

Get Noticed! Send a text. Making a noise in public without measurement is going to lead to wasted money, time and creates a reputation risk. After all we don't start manufacturing something and never check on quality or output at any stage in the process, so why would that work for what your company says about itself; and increasingly what other say about you. Jack Richards of Carma shares ho...

Get Noticed! Send a text. Having been the official PR Agency for a number of large international trade shows in Singapore (CommunicAsia to name one), I know how the PR system for shows works and will share with you to stand out from the competition. With COVID restrictions giving way to physical events the need for publicity to restock sales funnels has never been greater. Indeed those companies w...

Get Noticed! Send a text. 31st August saw the last of the US and allied forces withdrawal from Afghanistan, and an objective look at how the Taliban handled the media provides 6 lessons for anyone managing regime change.  If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get...

Get Noticed! Send a text. 31st August saw the last of the US and allied forces withdrawal from Afghanistan, and an objective look at how the Taliban handled the media provides 6 lessons for anyone managing regime change.  Prowly - the media relations platform Prowly has everything you need to get your PR work done. Get Otter with 1-month FREE Pro Lite Generate rich notes for meetings, interviews,...

Get Noticed! Send a text. If you don't like the selling part of running your business, then Mark Layder and his company provide a possible solution. The Biz Connectors organization gets people & businesses connected to the resources they need and want, so they can create sales without engaging full-time staff.  Mark explains how this works, and also how he is growing his business by partn...

Get Noticed! Send a text. The credibility problem is big. It is hurting and, is going to continue hurting the publisher's bottom line. With Credder there is a communication tool that will at least allow them to understand how and why they're gaining or losing a reader's trust. We talk with CEO Chase Palmieri . Descript is what I use to edit the show. All-in-one audio & video edi...

Get Noticed! Send a text. When recipients note a business gift as memorable ROI of their business with the giver of the gift increases by 40 % according to an article by Forbes . So why don’t we do it more often? This episode looks at the simple power of giving, a GBP7bn industry in the UK which has grown 9.3% during COVID. So let's talk about what could be a strategy, how much is appropriate...

Get Noticed! Send a text. If you are asking people to do something for you and all you can muster is an email, then it's going to be pretty lame in my view. Especially when you are asking a group of PR experts and entrepreneurs to pre-order a book, even though they are in it. This podcast explains how I spent the day making a 3 minutes video - so that it doesn't have to take that long fo...

Get Noticed! Send a text. If you are asking people to do something for you and all you can muster is an email, then it's going to be pretty lame in my view. Especially when you are asking a group of PR experts and entrepreneurs to pre-order a book, even though they are in it. This podcast explains how I spent the day making a 3 minutes video - so that it doesn't have to take that long fo...

Get Noticed! Send a text. Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network and White Lion Interactive. His team of 36 people serves an array of clients in the food and beverage industry, as well as in the energy and higher education, and health care sectors. He concen...

Get Noticed! Send a text. Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network and White Lion Interactive. His team of 36 people serves an array of clients in the food and beverage industry, as well as in the energy and higher education, and health care sectors. He concen...

Get Noticed! Send a text. I break once  I sell 507 e-books. It has cost me less than GBP2k to publish the 244-page book, 'The UnNoticed Entrepreneur, ' and this is how I’ve done it. I mention the following platforms which I used in collaboration with my Philippines-based virtual author, virtual assistant, and Ukraine-based layout designer. Pre-order the book here (please) My Amazon Autho...

Get Noticed! Send a text. I break once  I sell 507 e-books. It has cost me less than GBP2k to publish the 244-page book, 'The UnNoticed Entrepreneur, ' and this is how I’ve done it. I mention the following platforms which I used in collaboration with my Philippines-based virtual author, virtual assistant, and Ukraine-based layout designer. Pre-order the book here (please) My Amazon Autho...

Get Noticed! Send a text. Recorded in Puerta Ventura, Spain, reflections on travel during the pandemic and the need to find ways to replace the smile with multi channel communication to reassure customers. With nearly 20% of Americans suffering severe anxiety syndrome (I imagine most countries suffer similar amounts) according to the NIMH every business needs to focus on how to restore confidence...

Get Noticed! Send a text. When you understand how people think, you can write the words that make them click. That's why Dr Jonathan Mall created neuroflash , an AI copywriting software that predicts how people think and feel about words. Helping copywriters to separate fresh copy from trash copy to make more cash copy. Subconscious associations are important for branding and marketing, and A...

Get Noticed! Send a text. When you understand how people tick, you can write the words that make them click. That's why Dr Jonathan Mall created neuroflash , an AI copywriting software that predicts how people think and feel about words. Helping copywriters to separate fresh copy from trash copy to make more cash copy. Subconscious associations are important for branding and marketing, and AI...

Get Noticed! Send a text. In a nutshell businesses around the world make a huge mistakes in decision-makings and they don't even know about it, but causal AI can solve that. In a wide ranging conversation Frank Buckler , CEO of CX-AI tells us about the role of artificial intelligence his company provides to Microsoft, Deutsche Telecom amongst others, but importantly how he got his first custo...

Get Noticed! Send a text. In a nutshell businesses around the world make a huge mistakes in decision-makings and they don't even know about it, but causal AI can solve that. In a wide ranging conversation Frank Buckler , CEO of CX-AI tells us about the role of artificial intelligence his company provides to Microsoft, Deutsche Telecom amongst others, but importantly how he got his first custo...

Get Noticed! Send a text. It's Half A World away but China is on every entrepreneurs mind - full of opportunities and risks. Having lived in Beijing for 13 years I was keen to hear the views of UK based Yishu Wang on how she thinks entrepreneurs can access the markets of the far east, and how Chinese companies are coming to the west. Support the show Subscribe to my free newsletter https://ww...

Get Noticed! Send a text. It's Half A World away but China is on every entrepreneurs mind - full of opportunities and risks. Having lived in Beijing for 13 years I was keen to hear the views of UK based Yishu Wang on how she thinks entrepreneurs can access the markets of the far east, and how Chinese companies are coming to the west. Support the show Subscribe to my free newsletter https://ww...

Get Noticed! Send a text. What are the challenges of securing coverage in a fast-moving emerging tech sector like blockchain, and how to set realistic expectations with your agency? Just some of the questions I cover with Nick Vivion .  Working from his RV on the Mississippi River, Nick is the founder of Ghost Works Communications, a boutique integrated communications agency focused on blockchain...

Get Noticed! Send a text. What are the challenges of securing coverage in a fast-moving emerging tech sector like blockchain, and how to set realistic expectations with your agency? Just some of the questions I cover with Nick Vivion .  Working from his RV on the Mississippi River, Nick is the founder of Ghost Works Communications, a boutique integrated communications agency focused on blockchain...

Get Noticed! Send a text. Andrea Pacini always tells their clients, "you need to animate your audience, not your slides." Presentation and Public Speaking Coach Pacini is an Italian living in England, he politely didn't mention the Euro 2020, instead he was still willing to talk with me about his real passion, helping entrepreneurs to get their presentations to be a gift to their au...

Get Noticed! Send a text. Andrea Pacini always tells their clients, "you need to animate your audience, not your slides." Presentation and Public Speaking Coach Pacini is an Italian living in England, he politely didn't mention the Euro 2020, instead he was still willing to talk with me about his real passion, helping entrepreneurs to get their presentations to be a gift to their au...

Get Noticed! Send a text. If you are scared of producing video, and are questioning if it is possible for you, then Gert-Jan Buseck has the answers here. The former sales manager in Holland has discovered the power of video content creation on a budget, doubling the engagement he has on Linkedin and doubling the number of connections he has within only 12 months. He now has over 13% engagement on...