The UnNoticed Entrepreneur

Get Noticed! Send a text. COVID has certainly brought something good and some opportunities to a lot of people. Just like to Praveen Nagda , Founder and CEO of Peregrine PR and Festival Director of KidzCinema , and to the filmmakers who took part in the first two editions of the film festival. From an idea of a project of passion that could also bring some business opportunities, Praveen is one of...

Get Noticed! Send a text. 'Don't be dumb' sounds like a really negative expression, but Robert Towle , a former CFO and now a business consultant and founder of 636 Advisors , wants you to take it as a motivation to get your business noticed. In this episode, he shares what his book ' Don't be dumb ' is all about, how do you lead and develop as an entrepreneur, why in...

Get Noticed! Send a text. 'Don't be dumb' sounds like a really negative expression, but Robert Towle , a former CFO and now a business consultant and founder of 636 Advisors , wants you to take it as a motivation to get your business noticed. In this episode, he shares what his book ' Don't be dumb ' is all about, how do you lead and develop as an entrepreneur, why in...

Get Noticed! Send a text. From becoming a monk to becoming a sales coach, Martin Stellar , a Coach & Consultant for ethical sales and business growth, and the author of ' The 10 Rules For Ethical Selling ', shares in this episode his wisdom from the monastery to the consultancy, with values in both. Martin explains what ethical selling is and why it's a great way to close a sale...

Get Noticed! Send a text. Launching your book out is just one part of publishing a book, but how you get it noticed is another thing. Alex Strathdee , owner and founder of Advanced Amazon Advertising , helps authors get their books noticed in the largest bookstore, Amazon. He shares in this episode how Amazon Ads work to #getnoticed and increase your sales, some simple ways to boost your book&apos...

Get Noticed! Send a text. As a business owner, you know content marketing is king. And you want to share information that will capture attention to increase your exposure and send your engagement rates through the roof. But despite all your efforts, you feel unnoticed. Your messaging isn’t connecting because you’re not amplifying it for engagement. When you focus on making it simple, innovative an...

Get Noticed! Send a text. As a business owner, you know content marketing is king. And you want to share information that will capture attention to increase your exposure and send your engagement rates through the roof. But despite all your efforts, you feel unnoticed. Your messaging isn’t connecting because you’re not amplifying it for engagement. When you focus on making it simple, innovative an...

Get Noticed! Send a text. Paying it forward for the rest of his years by sharing the basics of financial freedom has been Howard Dekkers , a Financial & Life Coach and CEO of Howard Dekkers School of Success , life purpose. In this episode, Howard shares how he gets his course noticed, his journey to becoming financially free, and  how you could start your own financial freedom journey by savi...

Get Noticed! Send a text. All the way from Canada, my guest this episode, JB Owen , a world-class speaker, 17-time bestselling author, and powerful business owner and founder for Ignite Publishing , says “as you're creating something that's authentic, there isn't a right or wrong...” In this episode, she shares why your 'why'  and your readers are important things to consi...

Get Noticed! Send a text. We talk about how to distill your business into 3 minutes,  cutting a 5 minute video into 100 clips and using movies as an inspiration for creating the 'toilet deck.'  Nir Zavaro is a marketer at heart. His company streetwise helps companies with the story, brand, marketing and sales. He has written two novels and is about to publish "Fuck the slides  - how...

Get Noticed! Send a text. How can combining opposites into your brand name help your marketing? That's just one of the insights I have from today’s guest, the bestselling author of Drinking & Knowing Things, Michael Juergens. Michael runs the wildly popular Drinking & Knowing Thing s wine blog which was adapted into a book that provides 52 specific wine recommendations. He is the foun...

Get Noticed! Send a text. To empower your entire organization to post to the social media accounts of the business is to lighten the load of the marketing manager, or entrepreneur, and also generate massive engagement within the team; plus more interesting content! We discuss how employee advocacy can turn  employees into the biggest ambassadors and have fun at the same time. Matthew Stormoen has...

Get Noticed! Send a text. To empower your entire organization to post to the social media accounts of the business is to lighten the load of the marketing manager, or entrepreneur, and also generate massive engagement within the team; plus more interesting content! We discuss how employee advocacy can turn  employees into the biggest ambassadors and have fun at the same time. Matthew Stormoen has...

Get Noticed! Send a text. My guest accuses marketing people of being liars, but of course unintentionally. It's because there is one fundamental problem with the way organisations work; people don't communicate meaningfully. In 20 delightful minutes, we talk about how to fix the human communication problem: by figuring out what truly connects us, rather than what pulls us apart. Gina Bal...

Get Noticed! Send a text. My guest accuses marketing people of being liars, but of course unintentionally. It's because there is one fundamental problem with the way organisations work; people don't communicate meaningfully. In 20 delightful minutes, we talk about how to fix the human communication problem: by figuring out what truly connects us, rather than what pulls us apart. Gina Bal...

Get Noticed! Send a text. The Telecom industry is worth over US$1 trillion and yet there are only 4-5 podcasts which serve the industry out of the 4 m or so podcasts; and this is just one vertical industry which is unserved by this new and emerging content category. Podcasts are such an effective way to build a personality for a company, and to host conversations within an industry, and create con...

Get Noticed! Send a text. The sharing function on Amazon Kindle is a simple and easy way to share content to your social channels, especially if you hook it up with an amplification platform as I show here with ZOHO Social. Descript is what I use to edit the show. All-in-one audio & video editing, as easy as a doc. Get Otter with 1-month FREE Pro Lite Generate rich notes for meetings, intervie...

Get Noticed! Send a text. You can remain an "invisible expert", unknown to all but your referral network, and have a successful business. But apparently the riches are in the niches, or the cash is in the pigeon holes according Alastair McDermott. Alastair McDermott explains how to lose that reliance on referrals which is the handicap of over 90% of small businesses.  Host of The Recogni...

Get Noticed! Send a text. Descript is what I use to edit the show. All-in-one audio & video editing, as easy as a doc. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Subscribe to my free newsletter https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text. Erwin Lima is eating his own dogfood, and it’s a great part of the storylab.a i narrative he tells me from Holland, where the team are building out the platform to help content generation and interation for everything from google Adwords, to blog headlines to blog copy and more.  As a brand story consultant Erwin also explains the importance of the 3 part structure to any...

Get Noticed! Send a text. In China today is the singles day and US$84.54bn of sales were made on the Alibaba platform, which shows just how much people like to give, and to receive, presents. Now any company can give unique merchandise to their customers, partners and staff using print on demand services like the one I am using called Printful. The Entrepreneur Merch Co on Etsy . I explain how to...

Get Noticed! Send a text. Lumen5 co-founder Michael Cheng explains how the Vancouver based video creation app has grown to 1 million subscribers by producing the powerpoint of video, but also canny tips on using an end frame water mark to help their brand to go viral, but not before he spent many months producing videos for people in community groups online for free.  Lots to take in here both for...

Get Noticed! Send a text. Lumen5 co-founder Michael Cheng explains how the Vancouver based video creation app has grown to 1 million subscribers by producing the powerpoint of video, but also canny tips on using an end frame water mark to help their brand to go viral, but not before he spent many months producing videos for people in community groups online for free.  Lots to take in here both for...

Get Noticed! Send a text. If you have asked the question "how to get a TEDx speaking slot" then this episode is for you. Elaine Powell coaches passionate innovators, entrepreneurs and experts grow their authority, credibility and thought leadership, without wasting time and money on marketing and PR, (I can't believe I let her say that - ed), so they can enhance the human race and t...

Get Noticed! Send a text. Buzzsprout - Let's get your podcast launched! Start for FREE Descript is what I use to edit the show. All-in-one audio & video editing, as easy as a doc. Vidyard - Use Video In Your Emails Vidyard is the easiest way to record and send videos that build personal connections. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a com...