The Undiscovered Metric

Amar Vyas, Chief Data and Technology Officer at Fluency, M+C Saatchi's award-winning data and technology consultancy, discusses what it takes to build data systems that marketers can actually trust, and how to stop treating data quality as a one-time fix. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, author and two-time Ernst & Young Entrepreneur of the Year, Barry LaBov, shares why differentiation is the most important idea in marketing today, and how data can either strengthen or weaken it. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, Madalina shared the red flags to watch for, the mistakes she’s learned from, and why communication is the skill that matters most as companies scale. Watch the full episode below, or read on for key insights. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, Simme Volkers, Head of SEO at DPG, shares how the team kept their strategy unified as they scaled, explains how marketing teams can keep their data foundations strong under pressure, and explores why impression share might soon matter more than clicks. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Vincent Spruyt, Global Chief Product Officer at KINESSO (IPG Mediabrands), joins The Undiscovered Metric to share how AI is really being used in large-scale marketing operations, and what teams need to have in place before they scale it. Hosted on Acast. See acast.com/privacy for more information.

As data privacy rules tighten and attribution becomes harder to trust, MMM is gaining fresh relevance as a strategic tool for understanding what’s really driving performance. To make it work, marketers need more than just a model. They need alignment, accessibility, and strong data foundations. Jonathan Sweeney is the Senior Director of Data at Gain Theory, a marketing effectiveness consultancy th...

Marketers have never had more data—or more confusion about what it means. Data democratization promises a fix: shared access, better visibility, and smarter decisions. But without strategy and structure, it’s just another buzzword in a stack of unread dashboards. Laura Erdem, Sales Manager at Dreamdata, joined The Undiscovered Metric to unpack what real data democratization looks like in B2B and h...

Marketing teams talk a lot about growth. More leads, more conversions, more revenue. But without solid data foundations, scaling your business can feel more like stacking cards in a windstorm than building something sustainable.  Diana Gonzalez, Director of Revenue Operations at Riverside, has seen what happens when businesses overlook data quality early on. In our latest conversation on The...

Marketing teams are eager to scale. More channels, more markets, more automation. But jumping into expansion without a solid data foundation? That’s like building a skyscraper on quicksand.  In this episode of The Undiscovered Metric, Ira Prevalova (Growth Marketing Director, Adverity) and David von Hilchen (Sales Director DACH & France, StackAdapt) dive into what it really takes to scale...

In this episode, we spoke with Sarah Mansfield, former VP of Global Media at Unilever and now the founder of Barcarolle consultancy. With over a decade of experience driving innovation in media and marketing, Sarah shared her insights on why retail media is capturing so much attention and how brands can make the most of it. Hosted on Acast. See acast.com/privacy for more information.

In this episode we breakdown of the eight sources marketing leaders recommend to help you stay informed and ahead in 2025. From thought leaders and industry blogs to customer feedback and cross-industry ideas, their recommendations highlight the tools and connections that matter most. Hosted on Acast. See acast.com/privacy for more information.

Tracking the right metrics at every stage of the marketing funnel is essential for optimizing campaigns and driving growth. From initial engagement to incremental revenue, these metrics provide a clear roadmap for evaluating performance. In season two of The Undiscovered Metric, we asked our podcast guests which metrics were the most important for marketers to monitor. Read on or watch our 2024 re...

In this episode of The Undiscovered Metric podcast, hosted by Jessica Cardonick, VP of Product Marketing at Adverity, Mariama shares her experience and insights on the evolving relationship between creativity and data. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of The Undiscovered Metric podcast, Jessica Cardonick, VP of Product Marketing at Adverity, sat down with Landon Perry, VP of Ad Measurement and Data Analytics at Green Line Digital, to discuss how marketers can best manage their data pipelines to improve campaign performance and streamline reporting. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, Rory Hope, Head of EN Growth at HubSpot, joins us to discuss the ever-evolving world of organic growth and how marketers can use data insights for more efficient campaign performance. Hosted on Acast. See acast.com/privacy for more information.

In a recent episode of The Undiscovered Metric podcast, Alex Sofronas, an expert in performance marketing and data analytics, shared his experiences and insights on the challenges and opportunities in the dynamic field of performance marketing. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, we speak to Tim Burr, founder and CEO of Scopic, a US software solutions firm that specializes in software development and marketing. With over 40 years of experience in the software industry, Tim is in a fantastic position to help answer this and many more questions. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we speak with Jeff Coleman, Leader of Digital Marketing Science at Carter’s, to find out how he brings order to chaos when finding the right metrics. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, we speak with someone who has witnessed this evolution first-hand. For over 15 years, David Bushell has been the Director at AdGrow, a marketing agency that specializes in pay-per-click advertising. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, we speak with someone who has witnessed this evolution first-hand. For over 15 years, David Bushell has been the Director at AdGrow, a marketing agency that specializes in pay-per-click advertising. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, we speak with Emily Gustin, Senior Associate for Business Development at LinkedIn, to find out the latest on what marketers are looking at when trying to identify and judge their campaign performance, including with LinkedIn’s new Revenue Attribution Report. Emily has led LinkedIn’s marketing measurement and attribution partnerships in her current role f...

Join us in this Now, Next, Future agency stories special as we talk to Jon Clarke, VP of Global Technology Solutions at Transmission, to discuss the challenges and opportunities tech is presenting to agencies across the globe. Jon has 28 years of experience in B2B marketing on the client, agency, and vendor sides and joined Transmission about two years ago. “I’ve got the three different perspectiv...

In this episode of The Undiscovered Metric, we explore the transformative impact of closing the divide between marketers and data analysts and speak with not one but two experts in their respective fields. Debra Kaye has been a Digital Analyst with LV= for over a decade, having previously been a Web Optimization Manager for AXA. Paul Mabb is LV=’s Marketing Analytics Manager and has a background i...

In this episode of The Undiscovered Metric, we speak with Tamsin James, the new and first CMO at MSQ Partners, a next-gen group of creative, media, tech, and data agencies. In her 18 years in marketing and media, Tamsin has worked for some of the UK’s most respected creative and media agencies, including Maxus and Wavemaker. Hosted on Acast. See acast.com/privacy for more information.

Join Thomas Hirschmann CEO CoreCortex, where he discusses whether Gen AI is worth the hype for marketers, why you can't take shortcuts to strategy, and why you must have strong data foundations to make sure that Gen AI truly works for your business. About The Undiscovered Metric: The Undiscovered Metric is a content series produced by Adverity. Identifying and looking at key data streams businesse...