The Undiscovered Metric

In this episode of The Undiscovered Metric, we sat down with Amy Woods, CEO of Content 10x, a specialist content creation agency based in Manchester. We discussed the importance of measuring the impact of organic content marketing with business questions in mind, and the rise of posts without links - AKA zero-click content. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Undiscovered Metric, we sat down with Johannes Höller, Head of Data Consulting and Solutions at diva-e, to discuss how clients can find the single source of truth in their data, which key metrics can improve marketing performance, and some of the common pitfalls marketers face when trying to improve marketing analytics reporting. Hosted on Acast. See acast.com/privacy for mo...

In this episode of The Undiscovered Metric, we’re joined by Amy Lawrence, Associate Director and Head of PR at Ginger May. We sat down to discuss all things PR, PR measurement, and the challenges faced in demonstrating business outcomes. Hosted on Acast. See acast.com/privacy for more information.

In episode seven of The Undiscovered Metric, we sat down with Cam Benoit, Team Leader of Solutions Consulting at Adverity to discuss how agencies can scale their data strategies to make the most out of their marketing data. Hosted on Acast. See acast.com/privacy for more information.

In episode six of The Undiscovered Metric, we’re joined by Sven Meijer, CEO of the Amsterdam-based marketing consultancy, Objective Platform, and by Arno Witte, Senior Vice President of Data Science at Objective Platform, here to discuss why having a holistic view of data is so important. Hosted on Acast. See acast.com/privacy for more information.

In episode five of The Undiscovered Metric, we’re joined by Sinem Soydar Gunal, Senior Digital Marketing Manager at Vodafone, to find out how Vodafone has introduced multi-layered metric reporting, and why data truly is a global language. Hosted on Acast. See acast.com/privacy for more information.

In episode 4 of the Undiscovered Metric, we are joined by Dayo Fordah, Product Marketing Manager at Adverity on the topic of LinkedIn, which metrics marketers should be looking at, and what tips he has for making the most out of your LinkedIn ad campaigns. Click here to watch the video instead. About The Undiscovered Metric: The Undiscovered Metric is a new weekly content series produced by Adveri...

In episode 3, we are joined by Kim Whittaker, Senior Director of Professional Services for an introduction to Google Ads, which metrics advertisers need to be looking at, and why you shouldn't just take Google recommendations at face value. About The Undiscovered Metric: The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key data streams busines...

Join Marco Senftleben, Senior Solutions Consultant at Adverity for a conversation on all things Amazon Marketing Cloud. This deep dive highlights why it is so important for advertisers to link up their Amazon advertising data through AMC to get a single source of truth. As well as the role clean rooms play in modern data analysis. Hosted on Acast. See acast.com/privacy for more information.

Join Mitesh Lakhani, Director of Solutions Consulting at Adverity where he discusses Facebook ads, the key mistakes marketers are making when approaching Facebook advertising, how to read Facebook ad metrics, and what metrics are important for Facebook ads. About The Undiscovered Metric: The Undiscovered Metric is a new weekly content series produced by Adverity. Identifying and looking at key dat...