The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh Likhyani

A global dental brand. Four countries. One lean team. And a content approval process that could have killed the entire campaign before it started. In this episode, I walk you through how we launched a digital brand presence for a multinational dental company across Southeast Asia, what we built to keep the pipeline moving when the client could not, and why the only question your marketing needs to...

What happens when a client brings another agency into the room? Most companies get insecure. We do not. In this episode, we unpack what this moment actually reveals about trust, transparency, impatience, client behavior, and the strength of the system already in place. If you work with a healthcare marketing agency, run one, or are trying to understand why agency relationships become unstable, thi...

If you are a dental brand, a healthcare business, or a medical supplies company trying to grow in India, this episode is your blueprint. I break down how a dental consumables brand and its parent company went from invisible to influential using one simple but radical shift: stop selling, start teaching. We talk content strategy, brand building in a niche B2B market, the real cost of product-first...

This episode dives into what actually builds a world class dental practice when the market is noisy and patients are more influenced than informed. We talk aesthetic dentistry without the fantasy, aligners without the hype, and why consultation and diagnosis still decide the final outcome. You will hear how to develop an aesthetic eye, set expectations with honesty, and handle the copy paste smile...

This episode unpacks why dental lasers are more than just a trend, and why running a clinic is about people, not just procedures. Dive into the realities of content creation, patient communication, and building a dental brand without gimmicks. Join us as we break down myths about dental lasers and explore what truly matters in modern dental practice. The conversation tackles balancing technology,...

Today, we’re uncovering the real power hiding in your clinic’s Google reviews—and how you and I can finally stop dreading those angry or sarcastic messages. I walk you through the AI automation system we’ve built that doesn’t just reply to reviews but actually understands the emotion, sarcasm, and subtle tone in every comment your patients leave. We’ll break down, step by step, how this works usin...

In this episode, we are tackling one of the biggest shifts in digital marketing: how Google’s AI Overviews are reshaping the way patients find your clinic or healthcare brand online. I walk you through what these AI-powered search summaries really mean for us as healthcare professionals, and how we can make sure our names show up in those all-important AI boxes. You will hear the three proven stra...

In this episode, we’re exploring how Google’s new AI Overviews are transforming the way patients discover healthcare brands online—and what that means for all of us in the industry. Together, we’ll break down the latest findings from Ahrefs: how these AI answers are taking away over 34% of clicks from the top-ranking sites, why Google is now prioritizing brand mentions and your reputation across t...

In this thought-provoking episode, we address the common challenges faced in healthcare marketing, especially the trust gap between doctors and agencies.  Dr. Gireesh shares his insights on setting realistic expectations, the significance of personal branding, and strategies to achieve effective collaboration. Equip yourself with knowledge to navigate the marketing landscape confidently. Don't for...

The Law of the Mind: Dominating Healthcare Marketing Is being first to market the key to success in healthcare? Not quite—it's about being first in the minds of your patients. Revealing how top institutions like Practo, Apollo Hospitals, and Narayana Health have secured a lasting impression through strategic marketing. Learn about the Law of the Mind and discover actionable strategies to ensur...

Harnessing the Power of Social Media in Healthcare Can social media transform healthcare marketing? How India's leading healthcare providers are revolutionizing patient engagement and marketing strategies through social media. Discover the success stories of Dr. Lal PathLabs and Fortis Hospital, and learn how platforms like Facebook are becoming essential tools for modern communication in heal...

Creating New Categories in Healthcare Marketing w/ Dr. Gireesh Likhyani Uncovering the secret to staying ahead in the competitive healthcare field: creating new categories where you can be the first. In this episode, explore inspiring success stories from India's top healthcare providers, such as Dr. Lal PathLabs and Fortis Hospital, and learn practical strategies to make your practice stand o...

Marketing and The Law of Leadership in Healthcare w/ Dr. Gireesh Likhyani The core principles of healthcare marketing, emphasizing the importance of being the first in your category. Learn from India's success stories like Apollo Hospitals and Practo, and discover strategies to position your practice as a leader in the field. Whether you're running a small practice or competing with larger...

We'll uncover how AI is not just a tool, but a game-changer in understanding and engaging with patients. From predictive analytics to personalized communication, AI is revolutionizing the way we approach dental marketing. Join me in unraveling the mysteries and potentials of AI in transforming the dental industry. Cheers guys! Stay Tuned.

There are many challenges we face while working in the Healthcare Industry, especially while dealing with Sales and Marketing. From the Legal Compliances to the Patient Mistrust, from the Lack of Resources to the Lack of Education amongst Healthcare Professional about Marketing and Sales, you name them. Listen to this Episode on your Favourite Music Streaming App Now. Cheers guys! Stay Tuned. For...

There are many challenges we face while working in the Healthcare Industry especially while dealing with Sales and Marketing. We have enlisted a few points on how a Pharma Giant made their way and won hearts and grew their revenue even with so many restrictions from the cultural and policy makers. Cheers guys! Stay Tuned. For more updates, you can follow us on Facebook, Instagram, and Twitter: @un...

Understanding the Customer Acquisition Channels for Healthcare Brand  The Most Useless Column in your Registrations Form is: How Did You Hear About Us? Simply because collecting data without taking any action around that is useless. When you don't really know what are all the Acquisition Channels, you won't be able to translate the data you are collecting in the column mentioned: "How Did You...

The Real ROI in Marketing for your Healthcare Brand 1. Understand the ROI of Social Media and Digital Marketing for your Healthcare Brand 2. How, What, Why and When of Goal Setting 3. Expectations with ROI Find all the answers in this Episode Cheers guys! Stay Tuned. For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist Workshop - fd.underdogdentist.com Newslett...

How to Set the Right Marketing Plan for your Healthcare Brand 1. Understand the Role of all the Acquisition Channels in Online Marketing 2. Inbound and Outbound Marketing Strategies 3. How to go about a particular Marketing Strategy 4. Making use of the Right Sequence Find all the answers in this Episode Cheers guys! Stay Tuned. For more updates, you can follow us on Facebook, Instagram, and Twitt...

Data-Driven Marketing Approach for your Healthcare Brand 1. Why Data-Driven Marketing Approach is necessary for 2022 2. What are the benefits of the Data-Driven Marketing Approach 3. and How you can leverage Data to Grow better Find all the answers in this Episode Cheers guys! Stay Tuned. For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist Workshop - fd.underd...

Blunders while setting up The Marketing Budget for your Healthcare Brand How to finalize the Marketing Budgets for your Healthcare Brand Setting Up Goals to Generating Revenue from that. Cheers guys! Stay Tuned. For more updates, you can follow us on Facebook, Instagram, and Twitter: @underdogdentist Workshop - fd.underdogdentist.com Newsletter - dopedispatch.underdogdentist.com If you have any qu...

The Bigger Question: Instagram Growth - A Journey from 800 to 15000 followers in just 2-3 months In this episode we talked about: Dr Shruti's journey with Instagram Challenges she faced while starting up her practice and how she scaled her practice A few Questions Like: Are those followers real? What? You are getting patients through Instagram? I can't do trends, I can't dance, Instagram Reels isn...

The Importance of Brand Advocates and Advocacy in Marketing your Healthcare Brand The biggest reason brand advocates are so powerful is a single, five-letter word: Trust Why Brand Advocates are Important for your Brand? How to find our and label someone as your Brand Advocate? How to generate and convert people into a Brand Advocate? and much More Tune in to this episode and stay tuned for more in...

2021 is here and we are going to change a few things about the podcast flow. We are introducing: Wednesdays - Dentistry Talks Fridays - Healthcare Business Sundays - Marketing in Healthcare and much much more. Tune into the Episode to find out more.

The Bandwagon Effect in Marketing and Advertising Why do we feel compelled to buy, when a friend gets something from a particular store? Why do we feel the need to re-share our friend's Instagram Story when they tag us in theirs? This can be explained by The Bandwagon Phenomenon Tune in to this episode and stay tuned for more in our next Season. The GAME is ON For more updates, you can follow us o...