The Underdog Dentist Show - Dentistry, Dental Marketing & Business Podcast from Gireesh Likhyani

Psychology of Clustering: How Mixing Things is NOT the Answer Rather one should focus on Clustering? Let's understand with an example, pay attention to this list: Rice Flour Tomato Butter Peanuts Lentils Potato Strawberries Duct Tape Hammer Assume this as your list. On your visit to the Super Market. You would prefer clustering these into groups which are accessible to you in the Super Market and...

Psychology of Anchoring: How we make decisions on the Comparative Values and how we ignore the individual intrinsic value of a product or service. I've explained the Anchoring effect in detail and how it can be both beneficial and may work against you. Here's one such example. Amazon in Normal Days: A Pair of Shoes, Rs 5,000 Amazon during Diwali Sale: Rs 3,500 Amazon during Diwali Sale: Additional...

Psychology of Loss Aversion- Why we feel Sad MORE than Happy while losing and finding Rs 100 and how this can be used to trigger your subconscious mind What is Loss Aversion? How Brands use this tactic that bounds you to purchase on their terms? How you can learn from this and can trick people around you I've also talked about the positives and negatives of this with a Research and more importantl...

What is Reciprocity? and How brands can leverage this in increasing sales or their products and services. I have talked about why this happens. Why people feel compelled to return favors and more importantly how to go ahead with a value-oriented approach. I have explained a few tips and how you can leverage those tips in enhancing and leveraging the Psychology of Reciprocity in building your brand...

Psychology of Social Proof and User Generated Content - The Word of Mouth in the Online World - How to apply it in Dental Marketing for your Dental Business Power of People. This is what we forget to take leverage as a brand. This is where the whole idea of Word of Mouth comes into the picture. Social Proofs are a way to generate Word of Mouth in the Online World. I’ve shared a few tactics on Soci...

Psychology of Scarcity Marketing - How to apply it in Dental Marketing for your Dental Business Scarcity induces impulse buying Scarcity can be deeply understood in 4 parts: 1 Exclusivity  2 Rarity  3 Excess Demand  4 Urgency The more we dig down deeper, the more we get insights from the data The best strategy is to breakdown what huge brands are doing and more importantly how huge...

The Mumbo Jumbo of why your prospects are not converting? Why are you failing in your Marketing Campaigns, MISERABLY? All of it comes down to the basics. Marketing Funnels in Healthcare Understanding the Basics of Funnels and how you can drive prospects to visit your Dental Clinic and more importantly how to scale up Dive into this Episode Cheers guys! Stay Tuned. For more updates, you can follow...

Pricing Decoy - How Huge Brands Decide their Product Pricing and How you get tricked in buying what the brand wants. Decoy is something that changes or alters your process of thinking about something. Kind of making you fool. They say, Customer is the King and which is NOT true. Pricing Decoy is one way by which allows you to sell a particular service and product more. Dive into this Episode Cheer...

The Bigger Question: Why Dental Finance and Dental Practice Management. How Dental Finance, its understanding, and its management plays an important role in deciding and defining the growth of your Dental Practice. If you are a Dental Practice owner, you must also know why Dental Practice Management is important and amongst the most crucial; because you still can hire someone to manage your financ...

Importance of Color Psychology for your Brand. How colours play an important role in deciding the perspective of your brand in your audience or customers mind? What all emotions are generated by each colour and what is the importance of having a good colour scheme for your business? Why not Fuchsia or Magenta for your business as compared to Blue as far as healthcare is concerned. A very few peopl...

Welcome to the Second Episode of The Underdog Dentist Show. In this episode, we've Mr. Arbab Usmani with us (He is the Co-Founder and CEO, UppSkill, New Delhi, India). We tried to breakdown some of the concepts in Digital Marketing and how we can leverage the same in Indian Healthcare Industry. A coalition of the Digital Marketing industry with the Indian Healthcare Industry. We also tried to brea...

This is the very first session on The Underdog Dentist Show. I'll be talking about, what is this podcast about? Why I'm hosting this and what's in it for you?  If you've any queries or if you want us to feature any topic you can contact us on show@underdogdentist.com  If you want to listen to more such episodes, follow us on Instagram. Facebook and Twitter at @underdogdentist  Thank...