The Undeniable Leader with Rob Cressy

This episode is about what to do when things go wrong. Rob Cressy was supposed to have an awesome podcast interview about the world of original content creation and community building, but Skype had other ideas for that and made the audio from the conversation unusable. Because of that he decided to live in action and give a micro-episode about his mindset on living in action, even when things don...

If you aren’t currently creating videos for your personal brand or the company you work for then you need to get on it immediately. Rob Cressy talks about why it is so important to have video as part of your content strategy and why everyone needs to press record and get comfortable on camera. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, g...

How do brands get fans looking forward to hearing from them again? Rob Cressy is joined by Jesse Cole, the owner of the Savannah Bananas and author of Find Your Yellow Tux, to talk about the importance of giving your customers a reason to care about your brand. They also dish about the importance of taking first steps in the journey, having a long term mindset, the power of relationships building,...

Two Universities in the last week made national headlines thanks to some creative marketing. Rob Cressy talks about why he loves UCF Football going all in on their 2017 National Champions campaign, plus dishes about the University of Toledo tweeting out that they would change their mascot to Shrek if it got 500,000 retweets. What can brands learn from the way both of these school grabbed attention...

Welcome to the What If... episode where Rob Cressy asks a bunch of questions from the world of sports, marketing, and social media. What if brands created 10x the amount of content or only focused on Facebook engagement? What if LeBron James beats the Warriors and wins the NBA title? What if you want to create a blog post or video but don’t know what to write about? -In each episode of The Sports...

Bill Rasmussen, who back in 1978 founded ESPN, joins Rob Cressy to talk about the future of streaming content as well as his newest venture, Hometown Networks. They also dish about how streaming content will affect the way sports fans consume games, the integration of advertising into content and how it can be more effective, plus why there needs to be a greater emphasis on the fans. Bill also sha...

EP-270 Future of Bacon Sports + Inspiring 1 Million PeopleIn this super candid episode, Rob Cressy talks about the future of Bacon Sports plus his goal of inspiring 1 million people to live the life they dream. Included in this is are how he is combining both of his brands, Cress Media and Bacon Sports, under one roof to become a sports content agency that also runs a sports community. He also sha...

Fan Experience is a phase that unfortunately is not part of the vocabulary for a lot of brands. Rob Cressy is joined by Dave Wakeman to talk about how to creating a better fan experience both at sporting events as well as on social media. How is paying $16 for a craft beer at a Nationals game elevating the fan experience? How can baseball get more fans to pay attention? Why aren’t brands marketing...

In March AdSanity the Top 16 official NCAA tournament sponsors battled to see who could have the most social engagement and ultimately win marketing glory. With the tournament rapping up Rob Cressy is joined by Brian Cristiano, CEO of Bold Worldwide, to talk about the most notable marketing trends from the competition. How is it possible that the two largest brand sponsors, Coca-Cola & Intel,...

The sports media landscape is on shaky ground right now. Publishers are laying off employees and the paths to monetization aren’t as easy as they were five years ago. Rob Cressy is joined by Scott Dunn as they dish about what’s wrong with the sports media landscape. Why aren’t more sports media publishers adopting a community engagement model like Barstool Sports? With banner ad revenue decreasing...

LinkedIn is a hidden gem for building your personal brand and you should be investing more time on the platform. Why? Because the organic reach is out of this world. Rob Cressy shares his experiences of building his brand on LinkedIn and gives specific tactics that he uses to connect with thought leaders, land podcast guests, and build targeted awareness using content.-In each episode of The Sport...

Dave Schmulenson, aka The Schmo, joins Rob Cressy to talk about the life of a sports content creator. Many people dream of working in sports but so few get the opportunity. What sort of mindset do you have to make it in the sports industry? Why do so many brands preach high quality content and then not want to produce or pay for it? What do you have to do to stand out? - In each episode of The Spo...

John Roberson, CEO of Advent, joins Rob Cressy to talk about creating experiences that move people. The way they do this is through the lens of a project Advent did with the North Carolina Tar Heels basketball program to help them upgrade their facilities. Why is showing a brand in a modern way important? How can brands prevent shiny object syndrome and instead focus on setting a solid foundation?...

Inflcr CEO Jim Cavale joins Rob Cressy to talk about lessons learned along his business and entrepreneurial journey. How do you deal with conflict and overcome obstacles? Why is it important to embrace the journey, not just wish for the destination? How do you get a business going and start executing on ideas? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports &a...

Brian Cristiano, Founder and CEO of Bold Worldwide, joins Rob Cressy to talk about lessons learned from the first 19 episode of Growing Bold, his video series about building a $100 million agency. What are the challenges and successes he is having? How can he make the struggle more relatable and transparent? How can you adopt the mindset of learning from others? - In each episode of The Sports Mar...

March Madness is one of the greatest sporting events of the year and is a huge opportunity for brands to drive engagement in their marketing. Inflcr CEO Jim Cavale joins Rob Cressy to talk about how brands can use March Madness as part of their marketing and fan engagement strategy. Is it OK for non-sports brands to have a bracket challenge as part of their mix? With so much March Madness content...

Shaquem Griffin lit up the NFL combine and is the talk of the league. Inflcr CEO Jim Cavale joins Rob Cressy to talk about Shaquem Griffin’s marketability. Griffin, who played for the undefeated National Champion UCF Knights, ran a combine best 4.38 in the 40 yard dash and put up 20 reps of 225. This turned the heads of GM’s and fans and set social media ablaze. Does Griffin’s story and leadership...

Queue Eminem because guess who’s back, back again?! Brian Cristiano, Founder and CEO of Bold Worldwide, joins Rob Cressy to talk about the best takeaways from Grant Cardone’s 10X Growth Conference 2018. With so many big name people at the event, how does someone network to get on the radar and build a relationship with some of these thought leaders? Why is trusting your gut and taking action so im...

Tom Spano joins Rob Cressy to talk about the future of marketing and content. Why is it important for companies to have an audio/voice presence? What is visual listening and why should you be following it? We also address problems that current brands are facing in the content, marketing, and social landscape. Why is your digital presence vital? What can brands do to stop making excuses and instead...

Chad Millman, Head of Media for The Action Network, joins Rob Cressy to talk about the launch of The Action Network, building it on a subscription model, the impact of Bob Scucci being part of The Buffet podcast, plus how legalized sports betting will affect how brands market to sports fans.-In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, give...

Professional sports teams that use technology to help elevate the fan experience are the ones who are winning. Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, joins Rob Cressy to talk about how the Hawks are using technology to make the experience better for their fans. From Augmented Reality and Virtual Reality, to improving the mobile experience, using blockchain, and bringing the “at...

One of the foundational elements of the Atlanta Hawks marketing ethos is to Be Bold & Fail Fast. Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, joins Rob Cressy to talk about this mindset and how it manifests itself in their marketing, how thinking differently can deliver incredible results, and how you can implement this thinking into your everyday life. -In each episode of The Spo...

The 2018 NBA All-Star Weekend is on the horizon and to celebrate Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, joins Rob Cressy to give an event by event breakdown of what we like and what things could be improved upon. Has the Three Point Contest become the premier event? What can be done to make the Slam Dunk Contest as pristine as it was back in the days of Michael Jordan and Domini...

Mike Mikho, CMO of Cycle + Laundry Service, joins Rob Cressy to talk about content creation and fan engagement. One of Cycle’s motto’s is “Make Amazing Sh!t”, so what can brands do to make things more amazing? How can they tie their content more towards conversations? How should user generated fit in the content mix? What’s the future of branded content? How should we be thinking about using live...

Different wins, and nothing beats attention. Rob Cressy is joined by Jesse Cole, the owner of the Savannah Bananas and author of Find Your Yellow Tux, to talk about how to be successful by standing out. Why should brands have a fan first mindset and add more fun to their marketing? How do you get comfortable doing the opposite of normal? Why should all brands build a community and create content t...