The Undeniable Leader with Rob Cressy

There have never been more opportunities to increase attention and engagement using content than right now. Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about forward-thinking content strategies. What can you do to stand out in the crowded content landscape? Why should brands be podcasting? How much impact does the length of content have? -In each episode of The Sports...

How do you create successful sports sponsorships? Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about the keys to successful sports sponsorships. What should brands be focusing on when evaluating sponsorships? Are Super Bowl sponsorships worth it? What sports sponsorships are overvalued and which are undervalued? -In each episode of The Sports Marketing Huddle, Rob Cres...

Super Bowl 52 is in Minnesota, much to the chagrin of fans, media members, and sponsors who now have to put up with freezing temperatures. Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about the impact the Super Bowl location has from a fan attendance, corporate dollars, experiential activation, and TV viewing standpoint. -In each episode of The Sports Marketing Huddle,...

The band is back together as Rob Cressy is joined by Bold Worldwide CEO Brian Cristiano as they record their first episode together in over 3 months. In this show we discuss what has been going on in Brian’s world including the growth of his video series Growing Bold, lessons learned along the way, brute force vs hustle, what challenges he’s currently facing, and how to build momentum in your busi...

Does anyone actually care about the Pro Bowl? Nope. It’s a shame because there is such a big opportunity to capitalize on so many of the NFL’s best players being in the same place at the same time. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about what can be done to fix the Pro Bowl and make it something that is actually worthy of our attention? How much does the location...

The Los Angeles Clippers held NBA Jam Day last Saturday and the promotion was straight fire. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about using nostalgia in marketing, and what components of the Clippers NBA Jam Day made the fans says BOOMSHAKALAKA! -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media &...

People are stupidly taking videos of themselves eating Tide Pods. In order to get them to stop eating laundry detergent Tide created a video with the help of the Patriots Rob Gronkowski to get them to just say No. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about why Gronk is a phenomenal spokesman and the perfect endorser to curb the eating of laundry detergent. What abou...

Alabama defeated Georgia in OT in thrilling fashion to claim Nick Saban’s 5th College Football National Championship while at the program. Rob Cressy is joined by Inflcr CEO Jim Cavale to talk about all things surrounding the National Championship. While there was plenty of experiential marketing going on in Atlanta, why didn’t brands have a larger digital presence? What could ESPN have done bette...

The NFL season has kicked off and the New England Patriots losing was almost as much of a surprise as rating being down for the game by more than 10%. Brian Cristiano and Rob Cressy dish about why this happened, what impact the New York Jets being the worst team in the NFL has, and why there was zero mention of players doing elaborate end zone celebrations. They also talk about who the most market...

What does it take to build a community and why don’t more brands do it? Brian Cristiano and Rob Cressy dish about each of their experiences in building a community and share tips for how you can too. Why is consistency and volume of content so important? Rob also talks about his experience running the Tough Mudder. What made it such a fun experience and what does Tough Mudder to do build and engag...

Derek Jeter is part of the ownership group that is purchasing the Miami Marlins for just under $1.2 billion. As part of that Jeter also plans on becoming the Marlins CEO. What does the sale from one of the worst owners in professional sports to one of the faces of success in baseball do for the marketability of the Marlins? What will the transition from the field to the front office be like for Je...

After going to a recent conference in which he received 84 business cards and none of them stood out, Brian Cristiano told Rob Cressy that “Business Cards Are Dead.” Interestingly Rob has had incredible success using custom business cards for personal branding and grassroots growth with Bacon Sports. On this podcast Brian and Rob dish about if it matters what your business card looks like, should...

Who are the hottest up and coming young athletes based on social influence and attention? Jesse Ghiorzi, Director of Brand Strategy for Charge, Joins Brian Cristiano and Rob Cressy on the podcast to talk about the formula for ranking the athlete index, how much the ranking correlates to brand endorsements, if controversy is a good thing, and younger athletes coming into the league with significant...

Major League Baseball recently announced Players Weekend, where players have the opportunity to wear jerseys with nicknames, colorful new hats, and customize anything they can wear. Brian Cristiano and Rob Cressy dish about some of the best nicknames, their thoughts on the campaign, plus if it makes sense for the Yankees to take part in it despite their rich history of not having names on the back...

It's been a hot minute since Brian Cristiano and Rob Cressy have been able to chop it up on a pod. On this episode, they talk about the fun and exciting things that have been going on in their business worlds. Brian talks about lessons learned from launching Growing Bold, his weekly vlog series about the journey of building a $100 million agency. On Rob’s side, he dishes about the launch of h...

We’ve become a mobile world so it’s about time the ticketing industry follows suit. Brad Griffith, CEO of Gametime, joins Brian Cristiano and Rob Cressy to talk about mobile ticketing, marketing to millennials, and improving the customer experience. Brad also shares how Gametime was founded, where the industry is going, and if paper tickets are dead. In each episode of The Sports Marketing Huddle,...

Esports is no longer just a cute storyline for people who like to play video games. It’s an industry where high school kids can make $75,000 a year playing their favorite game, and cities are building full-size arenas in order to acquire an eSports team. Brian Cristiano and Rob Cressy dish about the continued ascension of eSports, why you should give a crap about it, who some of the new high profi...

Floyd Mayweather and Conor McGregor are on the fighting press tour to end all press tours and is showing how generating attention is done. From insults and brash language to mink coats, suits that cost more than your house, and duffle bags full of cash. This promotional tour would make Vince McMahon proud. Brian Cristiano and Rob Cressy dish about their thoughts on the tour has gone down so far, t...

The New York Yankees and Major League Baseball may have just found their next superstar and he goes by the name of Aaron Judge. As the league leader in home runs going into the All Star break, he dazzled the crowd in Miami and nationally across TV’s & devices by winning the Home Run Derby in thrilling fashion. Brian Cristiano and Rob Cressy dish about what Aaron Judge did for TV and streaming...

What does it take to build a $100 million company? In this, off the record, Brian Cristiano and Rob Cressy candidly dish about Brian’s quest to scale Bold Worldwide. What challenges has he faced adding new members to his team? How has his excitement and energy levels been since committing to this goal? What drives him to keep grinding? In each episode of The Sports Marketing Huddle, CEO of BOLD Wo...

Love him or hate him, Lavar Ball and the Ball family are great at generating attention. LiAngelo Ball has more Twitter followers (1.2 million) than every PAC 12 Men’s Basketball account combined (323k.) With the ability to have anything he says potentially become national headlines, how should UCLA, the PAC 12, and NCAA approach student athletes with large followings? Brian Cristiano and Rob Cress...

Fox Sports is ending written content on their site and instead focusing 100% on video. Brian Cristiano and Rob Cressy dish about the viability of this and if this strategy makes sense? Does Fox Sports care about user experience considering there is a pre-roll ad before every video? Why would someone go to their website when they could watch the same video on Facebook without an ad? Is there much v...

Ice Cube’s Big 3 League just tipped off and is ushering in a new era of basketball. Brian Cristiano and Rob Cressy dish about the viability of the league. How much does Ice Cube’s name being attached actually matter? What does the league need to do to grab the attention of the casual fan? How much does the Olympics adding 3 on 3 basketball as a sport help? What if higher profile NBA players join t...

Brian Cristiano and Rob Cressy put a bow on the end of the NBA season by dishing about #1 overall pick Markelle Fultz’s Instagram gaff at the NBA Draft where his sponsored post for Tissot forgot to change the text. Is this a bad thing for Fultz or did it end up being a victory as the post got significantly more awareness than if he did things correctly? They also talk about Lavar Ball’s likability...

Phil Jackson and the New York Knicks have parted ways, ending what was one of the worst runs in NBA history. How bad was it? Phil Jackson was the highest paid American sports executive at $12 million/year, and over his tenure, the Knicks had the 5th worst winning percentage in the NBA.Brian Cristiano and Rob Cressy dish about if this is a good or bad day for the Knicks? With James Dolan still as t...