The Undeniable Leader with Rob Cressy

With the legalization of sports betting in New Jersey and the subsequent rollout to other states in the US, it is important for sports fans, marketers, and brands to understand what the current landscape looks like in order to best capitalize off of it. To help paint a better picture of where sports betting is now and where it is going, Daniel Kustelski, Co-Founder & CEO at Chalkine Sports, jo...

On this 300th episode of the Sports Marketing Huddle Rob Cressy dishes about lessons he’s learned over that time plus what the future of the show looks like. Included in this is the importance of consistency, building your confidence, and making new relationships. Also, what is stopping Rob from producing more episodes every week? What types of content can you expect? How can you get involved? - I...

Will you be ready when it is time for your big moment (whether on or off the field)? Inflcr CEO Jim Cavale joins Rob Cressy to talk about being ready for your moment. How do you build up confidence for a big pitch? Why do athletes need to be aware of the content they create, which could resurface years later? Why should you learn to enjoy change? - In each episode of The Sports Marketing Huddle, R...

With the legalization of sports betting on the horizon across the US there is going to be a huge opportunity for sports betting companies and sports bars to work together. Andrew Jaffee, CEO at The Rail Media, joins Rob Cressy to talk about what a potential relationship between sports bar operators and sports betting companies could look like. Even though it seems like a perfect marriage, what do...

How can you ramp up the amount of content you create for your brand? Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to share insight behind his process for creating content. Why is testing your content to see what's working so important? What types of content mediums perform the best (ex. photo, video, IG stories)?- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder...

Is it possible to make Q4 your best sales quarter of the year? Damn right! Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about how you can crush it in the fourth quarter including giving specific action steps for how you can make it happen. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the h...

Even though brands have big budgets and big names doesn't mean that they are always firing on all cylinders with their marketing campaigns. There are a myriad of reasons and excuses for why things don't execute as they should. Keith Stoeckeler, Vice President and Group Director of Digital for MKTG, joins Rob Cressy to talk about how to successfully execute marketing campaigns. Why is bei...

Things are less than harmonious with the Pittsburgh Steelers as best running back in football Le'Veon Bell will not sign his contract, and Antonio Brown just tweeted "Trade me let's find out." Keith Stoeckeler, Vice President and Group Director of Digital for MKTG, joins Rob Cressy to talk about athlete marketability. Are number one running backs as marketable as they should be...

Gil Nevo, founder of Brand School, joins Rob Cressy to talk about key things learned while working with him to clarify the brand messaging and offering of Bacon Sports. I’m an avid note taker so over the course of 3 months I have pages upon pages of Evernote nuggets of wisdom that we run through. At the end we also talk about Gil’s newest project, BrandSchool, which is your opportunity to work wit...

Being an entrepreneur is often glamorized, but in reality the opposite is true. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about what the real life of an entrepreneur is like plus the traits you need to acquire to become a successful one. Why is it important to burn the boats and never look back? How important are resolve, patience, and persistence? What are the expectations...

Bacon Sports is growing and with it comes new business challenges. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy in a super candid conversation to share wisdom on how to scale Bacon Sports and take things to the next level. With more campaigns means higher output but less available time. How do you keep your pipeline strong while juggling multiple projects? What about building out a tea...

How do brands get into Esports and how can you get more engagement out of your sponsorship dollars? Stephen Buzby, CEO at Revel Marketing, joins Rob Cressy to talk about this plus why it is important to get buy-in from an influencer you are working with. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottes...

Tiger Woods just finished second in the PGA Championship and it sent shockwaves of excitement through the sports world. Dave Wakeman joins Rob Cressy to talk about the good and bad of Tiger Woods being back from the perspective of marketing the PGA tour and the overall health of the sport. While it was captivating to watch Tiger Woods in contention on Sunday of a major, what can be done to get fan...

Gil Nevo, founder of Brand School, joins Rob Cressy to talk about the new Bacon Sports brand design and how they collaborated for three months (as part of a brand coaching program) to clarify the messaging & offering. I recently launched the newest version of the Bacon Sports website, and almost no one knew what was going on behind the scenes to make it happen. This gives some insight into the...

Which athletes under 25 years old do you think have the hottest brands? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about the Charge 25 Under 25. Which Celtics player shockingly came in at number one? Why was Lonzo Ball left off this years list? Why was the NBA strongly represented yet baseball and hockey were nowhere to be found? - In each episode of The Sports M...

How much does market size mean to the growth of the brand of an NBA player? Jesse Ghiorzi, Director of Brand Strategy at Charge, joins Rob Cressy to talk about if Paul George will be able to grow his brand in Oklahoma City at the same level as if he were in Los Angeles. Also, Kawhi Leonard has virtually no social media presence yet he wants major dollars from shoe brands. Something doesn't ad...

Did you know that cornhole is currently being televised on ESPN? Stacey Moore, the Commissioner for the American Cornhole League, joins Rob Cressy to chat about how the league got started, how they landed a TV deal with ESPN, how they market their brand, plus why you should watch their upcoming championship.- In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, give...

On this solo episode Rob Cressy dishes about the launch of the new Bacon Sports website, why he decided to combine both brands, and the journey it took to get here. He also talks about lessons learned at a speaking engagement he did for the ECHL last week. What were the challenges that other social media marketers were facing? What is his tips for being an engaging host that gets the crowd going?...

Dave Schmulenson, aka The Schmo, joins Rob Cressy to give insight into the process behind pitching sports content, plus he give an update on what's been cooking since he was last on the show. He also shares some of the biggest things he's learned from his journey. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective o...

One day I thought to myself, I need a dry erase board hat. Amazingly upon Googling it I came across Rally Flip Cap. It was then that my relationship with the brand started. Rob Cressy is joined by Rally Flip Cap co-founder Ian Kay to talk about the start of the brand, fan engagement tips, plus why face to face interaction is so important to the growth of their brand. -In each episode of The Sports...

After an incredible Season 1 of Growing Bold where he documented his journey of building a $100 million dollar agency, Brian Cristiano is back to talk with Rob Cressy about what’s on deck for Season 2. What lessons has Brian learned from the high performers that he’s talked to? What is he working on from a personal development standpoint? What is his mindset when it is a challenge to create conten...

The opportunities to build your personal brand and market yourself have never been greater. Rob Cressy is joined by Director of Content Marketing at WorkInSports.com, Brian Clapp, to talk about how to market yourself. What are the various ways to build your personal brand? Why is it important to give a lot to get a lot, listen and observe others, plus connect in a deeply authentic way? Why should...

Getting fans to care about your content for 10 seconds none the less 5 minutes is hard. Rob Cressy is joined by Marketing Manager at Complex, Bothaina Saleh, to talk about how to get fans to care about your content. How do you create content that is compelling and gets fans looking forward to hearing from you again? Why do so many brands fail at content and why do so few use video? How much does t...

Today is one of the most important days in US sports history as New Jersey just won its battle with the Supreme Court to legalize sports betting. Rob Cressy is joined by Covers.com Senior Managing Editor Jason Logan talk to talk about the impact legalized sports betting will have including how soon will New Jersey and the rest of the United States be able to bet on sports, will we see FanDuel &amp...

Adam White, Founder of Front Office Sports, joins Rob Cressy to talk about the growth of Front Office Sports, the challenges they’ve faced and overcome, plus why he doubled down on himself. They also dish about why he has his eye towards experiential marketing plus shares a few things he believes the market has been slow to adopt. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founde...