The Truth About Dentistry

In this episode of The Truth About Dentistry , I'm pulling back the curtain on what it really takes to create a VIP experience in a dental practice—and no, it’s not about fancy coffee bars or spa music. It’s about the little things that leave a big impression. I’ll walk you through the mindset, systems, and culture shifts that helped me build a clinic where patients consistently say, “I’ve never e...

As a practice owner, I’ve learned that caring deeply about your work is only part of the equation—getting your team aligned with that same level of purpose is where the real magic happens. In this episode, I’m diving into what’s helped me build a team that’s not just skilled, but genuinely connected to the mission of our practice. I’ll share lessons I’ve learned (sometimes the hard way) about comm...

In this episode, I’m breaking down why offering sleep apnea treatment is one of the smartest and most impactful additions a general dental practice can make. As GPs, we see the signs of sleep-disordered breathing every day—wear facets, scalloped tongues, narrow arches, chronic fatigue—but too often we miss the opportunity to intervene. Treating sleep apnea not only improves patient health and qual...

Over the years, I’ve learned that one of the most powerful assets in my practice isn’t a piece of equipment — it’s my hygienist. In this episode, I’m sharing how I’ve turned hygiene appointments into one of the most effective ways to build trust, boost case acceptance, and truly elevate the patient experience. If you’re not already seeing your hygienist as your secret weapon, you’re missing a huge...

In this episode of The Truth About Dentistry , we’re joined by dental communication expert Laura Cafik-Martin to talk about how to confidently guide patients toward treatment—without ever feeling pushy or salesy. We dive into how the magic happens when patients co-discover their dental conditions, how to identify the dominating buying motive , and why helping patients pay closer attention to their...

In today’s world, patients don’t just want great dentistry—they want to understand it. In this episode of The Truth About Dentistry , I break down how leveraging technology can revolutionize the way you educate patients, leading to higher case acceptance, better patient trust, and a stronger brand presence both in and out of the office. 💡 Key Takeaways: The best tech tools to help patients visual...

In this Marketing Moments episode, we’re diving into one of the most powerful tools for growing your practice—Google reviews! 📲✨ We break down a fascinating study on how different generations use online reviews to choose their dentist and share simple yet effective strategies to collect more 5-star ratings. Whether you're struggling to get patients to leave reviews or just want to maximize y...

Making the switch to a non-assignment model in your dental practice can feel daunting, but with the right approach, it can be a game-changer for both your team and your patients. In this episode, we break down our experience going non-assignment—what worked, what didn’t, and how we refined our approach along the way. Key Takeaways: ✔️ How to confidently explain non-assignment to new patients over...

Dentistry can take a serious toll on your body over time, but it doesn’t have to. In this episode of The Truth About Dentistry , we dive into the physical demands of the profession and share practical strategies to safeguard your health. Discover ergonomic tools, equipment upgrades, and simple adjustments you can make today to reduce strain, improve posture, and extend your career without chronic...

In this episode of The Truth About Dentistry , I explore why GP dentists should consider offering Invisalign in their own practices. From increasing patient retention to addressing critical oral health concerns in children, Invisalign can be a powerful tool for both patient care and practice growth. Tune in as I break down the benefits, challenges, and strategies for success. Takeaway Messages: Di...

Welcome to the first episode of The Truth About Dentistry for the new year! We’re kicking things off with a deep dive into goal setting—both for personal growth and practice success. From building physical balance and mental clarity to refining your consultations and marketing strategies, this episode is packed with actionable tips to help you start the year strong. Whether you’re looking to impro...

It’s that time of year again! In this annual tradition, I’m sharing my 10 favorite things from 2024—both dental and personal. From standout products and technologies to memorable moments and personal growth highlights, this episode is packed with reflections and inspiration. Join me for a fun and insightful look back at a year full of progress and discovery! Get in Touch: I’d love to hear your tho...

In this end-of-year episode of The Truth About Dentistry , Quincy and I reflect on the wins, challenges, and game-changing insights that defined 2024. From refining marketing strategies to prioritizing team morale and personal well-being, this episode is packed with actionable advice for dentists looking to level up their practice in 2025. Join me as I share inspiration and practical tips to help...

How do you tell patients something they don’t want to hear without making them dread coming back? In this episode, we’ll explore proven strategies for delivering difficult news while maintaining trust, clarity, and hope. Whether it’s a major treatment plan or a surprising diagnosis, learn how to handle these conversations with confidence and care. What you’ll learn: How to set the stage for trust...

In this episode, we explore the top three clinical skills that can elevate your practice and amaze your patients immediately. From delivering painless injections to mastering occlusion and addressing airway health, I’ll share actionable tips that you can start using today to create unforgettable patient experiences. Topics Covered: Painless Injections: Techniques to deliver numbing with zero disco...

In this episode of the podcast, we’re tackling the vital issue of work-life balance for dentists. Being a dentist can mean balancing clinical responsibilities, patient care, and administrative work, often leaving little room for personal time. We’ll share essential strategies to help you separate your professional life from your personal time, allowing you to thrive both at work and home. Key take...

Join us in this episode as we explore simple yet effective strategies to elevate your online presence and engagement. Discover how making small changes can lead to significant impacts on your brand. Key Points: Authentic Imagery: Learn why using familiar faces instead of stock images can build trust and connection with your audience. Engagement Techniques: Discover the importance of responding to...

In this episode, we dive into the 3 key factors that often hold patients back from proceeding with dental treatment: Fear, Finances, and Family Responsibility. We break down each of these barriers and share the practical strategies we use to help our patients overcome their concerns, enabling them to receive the care they need. Whether it's easing patient anxiety, discussing financial options, or...

HABITS. Forming healthy habits is one of the hardest and best things you can do for yourself! And these are my top ten that have improved my life and made me a healthier and more productive person. If you have any habits that have changed your life, please share them with me by email at peggy@smilesbybown.com or DM me on instagram! IF YOU want a DEEPER DIVE, we have just the thing!  We have recent...

Welcome back to this 2 part mini series where I try and save you from making mistakes in your career that will ultimately lead to unhappiness and stress in your work life! GET $550 OFF OUR MARKETING COURSE FOR THE MONTH OF JUNE! Click ⁠⁠⁠HERE⁠⁠⁠ to gain access to tons of advice and templates to kickstart your online marketing! As always, I would LOVE and appreciate if you would RATE and REVIEW thi...

Reflecting on my last 25 years in dentistry, I can tell you there are many mistakes that I have made. And my hope is that maybe by sharing my mistakes, I can help you avoid making the same! Next week I will be back with Lessons I've Learned! GET $550 OFF OUR MARKETING COURSE FOR THE MONTH OF JUNE! Click ⁠⁠HERE⁠⁠ to gain access to tons of advice and templates to kickstart your online marketing!...

What I hear from dentists time and time again is that they want to do social media, they know it is important, but they just don't have time. And I'm here to tell you that that is an excuse not to try. When you think about these 5 tips, you will realize that it doesn't need to be a huge amount of effort, and it can actually be enjoyable! Today we will discuss: Defining your boundaries...

Back in 2021 we reviewed our first year using Dental Monitoring and what we loved about it. Now, 4 years of using Dental Monitoring later and we are still so happy with the decision to implement this product. We have learned lots over the last 4 years and we wanted to share this with you today. Together we will discuss: The benefits to your practice to implement Dental Monitoring. Mistakes we'...

Hello everyone! In today's throwback episode, we are throwing it way back to 2021 when we had only been using Dental Monitoring for a little less than a year. This will set the stage for next week's episode where we do another update now having been using the product or almost 4 years! Incorporating DM into my Invisalign workflow that has made a major positive impact in my ability to care...

One of the questions I get asked frequently is "How did you make the switch from GP to Cosmetic dentist?". And the truth is, there was no rule book on how to make this switch. But through my trial and error, I feel I know exactly what changes brought me to this point of my career. And now through this podcast and my Modern Dentist courses, I hope I will be able to share my journey and in...