Sultan Ghaznawi

The Translation Company Talk

Business EN ↓ 100 episodes

The Translation Company Talk Show is a B2B podcast show that covers issues and opportunities for the language translation industry. We touch on everything related to translation, and related services including interpreting, transcription and localization. Topics that are regularly covered include business and management of a translation company, sales and marketing, crisis management, staffing, technology and trends within the translation industry. This show is geared towards translation company owners and staff, but anyone with an interest in this industry may find the topics informative and...

Author

Sultan Ghaznawi

Category

Business

Latest episode

Feb 23, 2026

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Episodes

S03E06: Leading and Managing A Multi-Region LSP 12.06.2022

In this episode of the Translation Company Talk podcast, we discuss LSP leadership in a transborder and multinational context. Tea Dietterich, CEO of 2M Language Services in Australia talks about her experience as an entrepreneur who started her LSP with a laptop from her bedroom which has scaled up to a multinational across 3 continents in multiple countries. She talks about her experience leadin...

S03E05: Outcomes-Based Language Solutions Delivery 02.05.2022

In this episode of the Translation Company Talk, we are very excited to be discussing a topic of great interest that receives very little coverage and attention in the translation industry. Nic McMahon joins us to talk about how language solutions companies create value and define it in a way that their customers understand and relate to it. He dives deep into how his organization has adopted an o...

S03E04: Building Out Enterprise Localization Teams 29.03.2022

Translation Company Talk brings you another exciting interview. This time we sit down with Paula Hunter, who manages the translation and technical documentation teams at Motorola Solutions, Avigilon division, in Vancouver, Canada. She will speak about establishing and building enterprise localization departments.      Among the topics covered, we discuss the high level structure of a localization...

S03E03: Global-Ready-First Enterprise Strategy 09.02.2022

In this episode of the Translation Company Talk, we hear from Talia Baruch about Global-Ready-First Product Strategy. Talia shares her “global-ready” and “geo-fit” frameworks for maximizing adoption in new markets at scale. She talks about Localization as a strategic, cross-functional horizontal effort that requires close alignment on MVP priority initiatives across the org. We cover topics such a...

S03E02: Effective Translation Vendor Management 23.01.2022

In this episode of Translation Company Talk we hear from Carla Itzkowich, President of International Contact Inc., about effective translation vendor management. This is a special episode because Carla is joined by Norma Armon, her business partner and her mother and they take a deep dive into the history of translation services in California and how they started their business.   Vendor managemen...

S03E01: Trends in eLearning Localization 11.01.2022

In our first episode of 2022 season, we discuss eLearning localization with Kristin Gutierrez from United Language Group. While the pandemic has highlighted the need for remote learning across all areas of education, Kristin covers eLearning from a corporate perspective and discusses how it has evolved over the years.  From developing an eLearning localization program to intricacies of designing a...

S02E21: Principles and Benefits of Quality Management Systems for LSCs 19.12.2021

In this episode of the Translation Company Talk we sit down with Leigh Turgut, Quality & Compliance Manager from CQ fluency and she talks to us about the principles and benefits of a Quality Management System, the different definitions of Quality within a language translation company. Quality is something we all promise our clients and clients naturally assume every vendor delivers translation...

S02E20: The State of Legal Interpreting Sector 05.12.2021

Translation Company Talk podcast is back with another exciting episode covering the state of legal interpreting sector. The language industry has seen a roll coster effect across all lines of business, but interpreting and in particular the legal sector has seen changes that has affected both service providing companies as well as interpreters. COVID continues to present challenges for in-person m...

S02E19: Automation for Translation Companies 31.10.2021

Welcome to another episode of the Translation Company Talk podcast. After a brief break, the podcast is back with lots of interesting and valuable interviews with visionaries and leaders in our industry. In this episode we will be exploring the subject of automation beyond machine translation for companies providing language services. Our guest is Matija Kovač from Taia Translations. Among subject...

S02E18: Navigating the World of Regulated Industries for LSPs 30.08.2021

The localization industry serves clients in numerous other industries. While some are relaxed in their requirements, there are other industries that have very stringent and unique requirements. In this episode, we hear from Alexandra Jarvis, Chief Strategy Officer at Toppan Digital Language about what it means for a language services company to offer its services to clients in regulated industries...

S02E17: Business Acumen for LSP Leadership 15.08.2021

Starting a business is very hard, but the actual challenge is in managing and growing it beyond the point of plateau that most businesses reach after the initial demand wanes. As the owner and executive of a language company, it becomes imperative to possess the right knowledge and tools to direct your organization including its people, processes and assets to your strategic objectives. Annemarie...

S02E16:The Importance of an Exit Strategy for an LSP Owner 12.08.2021

Language company owners start their business with a dream and most realize it by working hard and creating value in the process. However, few entrepreneurs actually sit down and think about inevitability and our legacy as we build these organizations. This week on the Translation Company Talk, we talk about the timing of thinking about an exit strategy. Olga Blasco, a veteran industry leader, disc...

S02E15: Building Customer Centric LSP Model 19.07.2021

In this episode of the Translation Company Talk, we sit down with Anna Gargiulo, Chief Sales Officer at Toppan Digital Language. It is an interesting and engaging conversation on the topic of customer centricity in the context of language services. Among the many interesting topics we cover customer centricity at the core of LSP strategy, foundation of the right culture, doing the right thing for...

S02E14: The Disconnect in Expectations of Buyers & Sellers of Language Services 08.07.2021

In this episode of the Translation Company Talk, we cover the Disconnect In Expectations of Buyers and Sellers of Language Services. The author of the The General Theory of the Translation Company, Renato Beninato from Nimdzi Insights, talks in depth about what our industry doesn't understand about the needs and requirements of the buyer side. This is a very timely subject and while covered in mos...

S02E13: Role of Technology in Success of Language Providers 08.07.2021

In this episode of the Translation Company Talk podcast, we hear from Elsa Sklavounou about the role of technology in the success of a language company. Technology has been intertwined with the delivery and output of language services from a long time, in this interview we cover its impact on today’s language providers.    We cover topics ranging from the changing role of linguists to content deve...

S02E12: Post Merger Operational Scalability 07.06.2021

In this episode, we welcome Paul Doherty back once again to discuss post merger operational scalability in language services organizations. Most mergers happen for the purpose of expanding sales and operational footprint and if not done right, the two merged organizations will experience chaos when combining the operations teams. We cover the following topics in this episode, please see the time-c...

S02E11: Basic Principles of Keeping Translation Clients Happy 31.05.2021

In this episode of the Translation Company Talk, we hear from Georgia Roeming from Geo Group about tools and tricks to keep translation clients happy. It is a challenge to keep a client happy in order to grow their business in a fashion that means value to the client but also a happy relationship with the vendor. This is where we draw the line between transactional sales and relationship based bus...

S02E10: Evolution of Localization 25.05.2021

In this episode of the Translation Company Talk podcast, we look at the evolution of localization. We go back and see the foundation of this industry and what gave rise to the demand for translation at the start. Soren Eberhardt from Microsoft discusses how localization has has evolved and which direction it is headed to, in particular focusing on where we are in the course of the great localizati...

S02E09: Future of Events for the Language Industry 18.05.2021

Last year we saw an unprecedented chaos due to the pandemic which continues to impact many industries. In person events, which was one of the main drivers of business for our colleagues in the on-site interpreting sector, disappeared almost overnight. Companies that depend on this line of business had no choice but to either evolve right away into digital platforms for interpreting or give up. In...

S02E08: Successful Acquisition of Translation Companies 04.05.2021

Mergers and acquisitions are common in all industries and the translation and localization sectors have seen their fair share of activity in the M&A area in the past decade or so. In this episode of the Translation Company Talk, Christophe Djaouani talks about his experiences with M&A, and in particular the ingredients of a successful acquisition which is the objective in every M&A dea...

S02E07: Scaling Up a Translation Company 27.04.2021

One of the challenges that most of us face is to push our companies to grow beyond what has naturally been their growth rate or threshold. In this episode, I spoke with Cody Broderick from InWhatLanguage to discuss just that. Cody discusses in depth areas that language companies should be focusing on in order expand and scale up. He addresses key issues that are often overlooked by entrepreneurs i...

S02E06: Alignment of Sales and Vendor Management in Language Companies 11.04.2021

We are often confronted with a difficult situation of resource imbalance in language companies. Some of us are more proactive in resource estimation, but there is no perfect formula. Anu Carnegie-Brown, Managing Director of Sandberg Translation Partners, Ltd. spoke with me about best ways to mitigate resource availability situations. Among other things we took a look at in-house and outsourced mod...

S02E05: Understanding Marketing Localization in the Enterprise Context 14.03.2021

In this episode of the Translation Company Talk podcast, I had the pleasure of interviewing Rafaela Rescolino, a Localization Program Manager at Uber - the ride hailing giant out of Silicon Valley. Rafaela candidly talks about how she got involved in the localization industry and reflects on her experiences navigating different roles until she ended up at her current role at Uber. We discuss what...

S02E04: Defining Specialization for Translation Companies 01.03.2021

Steve Kahaner is the VP & General Counsel of Marste & Co., Inc. and the Executive Director of Juriscribe®, and he spoke to me about the importance of specialization for a translation company on this episode of the Translation Company Talk. Steve has been around in the industry for a long time and has a firm understanding of legal translation sector as his organization only works with lawye...

S02E03 - Evangelizing the Importance of Localization in the Enterprise 17.02.2021

In this episode of the Translation Company Talk podcast, I had the pleasure of interviewing Aïssé Gryga, Product Content and Localization Manager at UKG. We cover the topic of evangelizing the importance of localization in the enterprise. Educating our business partners in the enterprise about localization has been an ongoing challenge for many localization managers and it continues to remain in o...

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