Sultan Ghaznawi

The Translation Company Talk

Business EN ↓ 100 episodes

The Translation Company Talk Show is a B2B podcast show that covers issues and opportunities for the language translation industry. We touch on everything related to translation, and related services including interpreting, transcription and localization. Topics that are regularly covered include business and management of a translation company, sales and marketing, crisis management, staffing, technology and trends within the translation industry. This show is geared towards translation company owners and staff, but anyone with an interest in this industry may find the topics informative and...

Author

Sultan Ghaznawi

Category

Business

Latest episode

Feb 23, 2026

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Episodes

S04E07: Outlook for Localization Industry in 2023 20.04.2023

Translation Company Talk podcast brings you another insightful interview with guest Florian Faes from Slator. In today's episode we are going to talk about the outlook for localization industry this year. The language industry is a growing and evolving services sector and oftentimes ignored. Our industry helps other industries manage and mitigate risk at times of economic difficulties by enabling...

S04E06: Social Media & Influencer Marketing for LSPs 18.04.2023

Translation Company Talk podcast brings you an exciting interview with Javier Diaz Fernandez Carvajal. We hear from him about social media and influencer marketing for LSPs. Language services companies are highly active on social media and digital channels, but we will learn what works and how to capitalize and monetize on these platforms. No company can claim successful marketing today if they ar...

S04E05: The Unique Canadian Language Services Market 11.04.2023

Translation Company Talk podcast brings you another exciting interview with an industry leader. In today's episode we discuss something that we haven't touched upon before. We are going to speak with Mary Kazamias, Chief Executive Officer of TRSB, about the unique nature of language services market in Canada.  Mary offers her insights and knowledge about type of opportunities for localization in C...

S04E04: Macro-Economic Trends & The Business Case for Enterprise Localization 03.04.2023

Translation Company Talk podcast brings you another exciting interview. In today's episode hear from John Fennelly, CEO of Lionbridge, about macro-economic trends and the business case for localization, in particular how current macro-economic trends dictate that enterprises can leverage globalization in new markets to remain competitive and profitable.  Among many topics, we cover the super MLV p...

S04E03: Effective Enterprise Localization Sales 28.03.2023

Translation Company Talk podcast brings you another exciting interview with our guest, Kristin Gutierrez. In today's episode we cover effective enterprise-level localization sales. Unlike a transactional sale, a B2B long-term based business relationship is complex and takes a lot of experience and expertise to develop.  Kristin talks about how sales and business development in particular evolved i...

S04E02: LSP Opportunities in South America & the Caribbean 22.03.2023

Welcome to our latest episode of the Translation Company Talk podcast. Today we are going to take an in-depth look at the South American and Caribbean language services market. To talk about this important topic, we have invited Charles Campbell, president of the Translation Back Office. Charles discusses issues related to basic challenges faced by LSPs in the region, collective efforts in the the...

S04E01: German Enterprise Localization Sector 08.03.2023

Happy International Women's Day 2023! Translation Company Talk podcast brings you another insightful interview. Today our guest is Adelina Cristovao. In today's episode we talk about localization in the Enterprise Sector in Germany. Over the past century Germany has driven localization to new levels due to its unique language, culture and geography.  Adelina talks about what makes the German marke...

S03E24: Translation Pricing and Pricing Models 31.12.2022

Happy New Year! Translation Company Talk presents your new year’s gift in the form of a masterclass by Jessica Rathke from FluentSales on setting prices and reviewing the pricing models for translation services. If you are an executive in an LSP who is constantly trying to justify prices and increasing costs, competition, and other price related challenges, you don’t want to miss this interview. ...

S03E23: Mentorship in Translation 30.12.2022

Translation Company Talk podcast brings you another exciting interview with Stephen Lank. In today's episode we are going to talk about mentorship in the localization industry. The translation and localization industry has evolved and grown both in size and in scope. New people constantly join this industry either as first career or have somehow ended in this industry due to evolution of their job...

S03E22: Managing Enterprise Localization Vendors at Scale 23.12.2022

Translation Company Talk podcast brings you another exciting interview, and today we meet with Wayne Bourland. We talk to him about managing localization vendors at scale. This topic is of particular interest for enterprises that must manage localization vendors in to become more efficient. It is also an important glimpse into the enterprise buyer mindset, mega MLVs may find this interview extreme...

S03E21: Speech as a Revenue Stream for LSPs 22.12.2022

Translation Company Talk podcast brings you another exciting interview with Renato Beninatto. We hear from him about what the proliferation of speech and audio means for our industry. This topic is of interest because our industry is undergoing rapid shifts. We must be ready to rise to the challenge, and now is the time to think about it.    Renato talks about how the industry was performing this...

S03E20: Building Trust with Language Translation 21.12.2022

The Translation Company Talk is back with another exciting episode and this time we cover an important topic. Translation involves transfer of meaning and context from one language to one or more languages and as such our clients place great trust in our services. Trust is always assumed in translation services and in this episode we cover how we can build trust through translation.  To cover this...

S03E19: Strategic LSP Marketing 19.12.2022

Another exciting episode of the Translation Company Talk podcast brings you an interview with Natalie Ayers, Director of Marketing at United Language Group. She talks about leading marketing efforts in an outcomes-focused language services company. LSPs have traditionally marketed in silos and didn’t have a coherent and structured approach to getting their message across to their customers. Natali...

S03E18: Enterprise Localization Efficiency 12.12.2022

Translation Company Talk podcast brings you another exciting interview with Carrie Livermore Fischer. We hear from her about efficiency in localization with technology at the enterprise level. This topic is of particular interest for localization managers in organizations that are scaling up but also need to become more efficient.  Carrie talks about a number of topics in this interview including...

S03E17: Translation Services for US Healthcare Insurance Market 24.11.2022

In this episode of the Translation Company Talk, we talk about healthcare insurance translation business. Luis Miguel Musi, the CEO of Avantpage, takes a deep dive into this topic and talks about every aspect of providing language services for the healthcare insurance sector. For LSPs that plan to offer healthcare insurance translation services and take part in this $1 trillion sector of economy,...

S03E16: LSP Sales Team Structure 07.11.2022

We are back with another exciting and very interesting episode of The Translation Company Talk podcast. In this episode, we hear from Thomas Edwards about LSP Sales Team Structure. He is a veteran sales guru in our industry with decades of experience on both the supply and buyer side, this is a masterclass in sales that LSP executives and leadership cannot afford to miss. Whether you are a manager...

S03E15: Standards and Certification for Language Service Provider Companies 26.10.2022

The Translation Company Talk is back with another exciting episode. We hear from Leigh Turgut, Director of Quality and Compliance at CQ fluency Inc. about standards and certification in the translation and localization industry. While our companies continue to deliver exceptional translation and language services, compliance with standards and getting the seal of certification give that confidence...

S03E14: HR Best Practices for Language Service Provider Companies 19.10.2022

We are back with another episode of the Translation Company Talk podcast. In this episode we hear from Diego Crescerie, founder and CEO of Creative Words, who talks about HR best practices for language service provider companies.  Among the many subjects covered in this episode, Diego talks about the dynamics of HR practices between different countries, implementing HR processes, separating HR fro...

S03E13:Translation Services for the Life Sciences Sector 21.09.2022

Welcome to another episode of the Translation Company Talk podcast. In this episode we talk about providing translation services for life sciences, clinical trials and medical research. Our guest is Duncan Shaw, president of DTS Language Services which specializes in this field.  Duncan covers a broad range of subjects in the translation of clinical trials space. Among the many interesting topics...

S02E12: Leading a Translation Company in Volatile Economic Conditions 19.09.2022

We are here with a new episode of the Translation Company Talk. Today we sit down with Renato Beninatto from Nimdzi Research and Multilingual Magazine to cover how inflation and other socio-economic forces impact the translation and localization industry at both macro and micro levels. This is one of the most important and time sensitive conversations related to current state of the world in the c...

S03E11: Performance Improvement for Language Service Companies 14.09.2022

Welcome to another episode of the Translation Company Talk Podcast. This week we cover performance improvement inside LSPs and how our organizations can develop focus, get better at things that matter to business owners and executives and to reduce waste. This interview is a master class in management and a must for every LSP executive.  To cover this important topic, we are lucky to be hearing on...

S0E310: Automation Across LSP Business Functions 01.09.2022

Welcome to another episode of the Translation Company Talk podcast. Today we hear from John Moran, General Manager of Transpiral Ltd. in Ireland. We covered the topic of automation for language services companies that enable business internally and for customer touchpoints.  Among the many subjects we that we cover, we talk about the state of automation in the translation industry, using automatio...

S03E09: Customer Centricity Enterprise Language Service Delivery 23.08.2022

Translation Company Talk brings you another exciting episode with an important personality in the translation and localization industry. Christophe Djaouani from Toppan Digital Language talks about customer centricity and the importance placing the customer in the heart of everything within a language services organization.  We cover many topics about the basics of a customer centric LSP model, cu...

S03E08: Digital Transformation of the Language Industry 26.07.2022

Here we are with another exciting, and highly engaging episode of the Translation Company Talk podcast. In this episode we cover the topic of Innovation in Language Services. Smith Yewell, the CEO of Welocalize talks about what innovation means and how lead an organization with an innovative mindset. With a rapidly changing language dynamic, opportunities offered by technology improvements, a more...

S03E07: Effective Machine Translation Strategy 04.07.2022

We are back with another exciting episode of the Translation Company Talk podcast. This episode is all about machine translation and how this technology has become a common place in our industry, yet many people don’t know much about it. To find out about the state of machine translation, we have invited Kristin Gutierrez from United Language Group once more to come and share her knowledge of mach...

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