The Transient Identiti

The power of #consumer #intelligence

The machines are only as good as the people informing them. #marketing #automation

Marketers need to unpack the generational nuances in Marketing. #consumer #behavior #genz #genx

Brands need to understand whether their ad campaigns stand in the consumers moment of truth. #FMOT #consumer #behavior

The basis for launching any consumer campaign starts with understanding whether they have real intent. #consumer #intent #albertthompson

The Internet is full of clickers. But clickers aren’t necessarily buyers. So identifying who has real intent matters. #consumer #intent #marketing #albertthompson

Cookie data never equated to multi-dimensional consumer data. So why the upheaval around the death of it. #cookie #data #consumer #albertthompson

Because Marketing is the Parent company and Business outcomes is the Holding company. #marketing #business #outcomes

It’s amazing to watch Marketers embark on tactical execution without adhering to the rules of engagement established by the consumer. #consumerbehavior #consumerfirst

It all comes down to what consumers are willing to do, and does the human brain have enough time to react to what is on screen.

The In-games experience is one of the most intimate experiences for the user. But they are very degrees between casual gaming, hard-core gaming, ands competitive gaming. Brands have to be very intentional about contextually aligning their message with the games itself.

VICE Media authored a report called The Culture of Trust. Trust will be one of the pivotal foundational elements to underpin Marketing in the GenZennial era. #culture #trust

Brands need to understand that they are expected to be contributors of culture and not merely standby looking to hijack it. #brandmentality #culture

Post pandemic we’ve all been taught that flexibility and adaptability must inherently be built into the buying process. Here’s what it will look like from now on.

Why you see major media companies usher in acquisitions and mergers to complete their “stack” or content offerings, the question is are they keeping the consumer first?

Post pandemic, many media entities have had to undergo major pivots from show cancellations, buying/building streaming offerings, addressing DE&I, and skewing to a younger audience.

From IG Reels to Tik Tok Made Me Buy It, traditional ad relevance is on death’s door “if” you’re pursuing the future consumer of GenZennials. Brands carry real identities that are apart of peoples life streams.

Brands need to come to terms with the fact that they are all in the “segmentation” business. #consumertruths #consumer #albertthompson

Search intelligence needs to be taken beyond the Search box. It’s still one of the greatest qualifiers of consumer intent. #search #SEM #CTV

Before brands can properly state their positioning in any aspects of culture, they first need to identify with their own Brand Mentality. #brandidentity #brandmentality #consumertruth

Gen Y and Gen Z are more inclined to see if something is trending then just to look it up and search about it. That’s because they are trying to discern if it is signaling or tracking. #social #signaling #albertthompson

Gen Xers and Boomer Search as a part of their core function for discovery. But Gen Y and Z participate in social signaling. #social #signaling #SEM #discovery

The relevancy of Omni-channel is far greater than simply being in every channel. It starts with understanding the consumer decision making model. #consumerjourney #journeymapping #albertthompson

Consumers are not monolithic data files. They are ever an ever evolving series of micro-segments. No effective Marketer plays in-market without segmenting the consumer based on a multitude of differences. #consumerintelligence

The Metaverse is more than destination; it’s an evolution of the experience. Here’s how brands will need to orient themselves. #metaverse #web3.0