The Transient Identiti

Utilization of Tools for Brand Mentality 12.05.2023 5:43 ↓

Formulating an effective mentality is the requires the synthesizing of a series of insights and narratives.

Evolution of Brand Mentality 12.05.2023 3:31 ↓

Brand Mentality is a culmination of many facets of a brands history, Mission, Vision, legacy, product cadence, Value proposition, ethos, and CSR objectives.

Mapping the Consumer Hyperlocally 09.05.2023 3:33 ↓

Consumers live their lives with a 5 to 7 mile radius of their domicile. Ad exposure must be “mapped” against that. #hyperlocal #location data #albertthompson

The Fluidity of Brand Menatlity 06.04.2023 2:07 ↓

Cancel Culture + Consumer Confidence + Speed of the Consumer + Speed of Information means a brands mentality must be fluid.

You, Me, and Web3 11.03.2023 22:23 ↓

DIGIDAY: Audio clip from Media Buying Summit. Interview with Antionette Siu.

Marketplace Impact for Democratizing CTV 14.02.2023 3:38 ↓

#ctv #albertthompson

The Democratization of CTV 14.02.2023 2:13 ↓

A self service play with long-tail affinity that flattens the playing field for access to the digitized TV audience is a game changer. #ctv #albertthompson

Why Local Matters for CTV 14.02.2023 1:24 ↓

All consumers live their lives locally. So the largest screen (TV) should be digitized and localized. #ctv #albertthompson

Why Shoppable TV for Multicultural? 14.02.2023 1:32 ↓

It’s the interactivity and engagement accompanied with unique storytelling. #albertthompson #shoppabletv

Marketing’s Design as a Catalyst for Conversation 22.01.2023 1:39 ↓

#market #conversation

Twitter’s Misplaced Value Proposition 22.01.2023 4:04 ↓

Twitter was built to aggregate massive amounts of what we call “market conversations” in the form of posts, rants, clips, and thought pieces at scale. Not much has changed but the volume of fire hosing of information and misinformation.

Consumer Intelligence in Healthcare 21.01.2023 2:54 ↓

Intelligence gathering is now a multifaceted endeavor of unlocking “consumer signals” to stitch together meaning. #consumerinsights #albertthompson

Diverse Recruitment in Clinical Trails 20.01.2023 6:31 ↓

Healthcare, especially Pharma, has undervalued the importance of diverse representation in clinical trials. Now there’s a deficit in science as America becomes more diverse.

Why influencers for Healthcare Marketing 20.01.2023 4:39 ↓

Ones health is an entirely intimate journey. Trust is amongst a small circle of that is human powered. People to people. #influencers #healthcare

State of Healthcare Marketing Ecosystem 20.01.2023 4:49 ↓

This excerpt details the landscape of Marketing options.

Multicultural Segmentation in Healthcare 20.01.2023 5:00 ↓

The excerpt highlights why Multicultural segments matter in Healthcare Marketing.

Emergence of Hyperlocal Community Apps 17.01.2023 2:42 ↓

We live most of our lives in a 5 to 7 mile radius. Not on a global stage. That’s why Hyperlocal apps like Nextdoor carry more intimacy than Facebook. #hyperlocal #consumer #albertthompson

Identity Crisis in the World of CTV 17.01.2023 2:18 ↓

As the race for CTV heats up, the pursuit of solving identity accelerates. #consumer #identity

Shoppable TV Movement 23.11.2022 1:53 ↓

The Shoppable TV movement will usher in a new set of ideals and expectation with regard to the identity of the consumer. #ctv #shoppable #albertthompon

Redefining Household Identity 23.11.2022 2:30 ↓

During DIGIDAY’s Future of TV Summit, Albert shares his views on state of identity. #ctv #digiday #identity

Marketing is the Parent Company 06.11.2022 2:23 ↓

Service companies need to better understand their client’s business and the business they are really in. It all starts with supply chain management. #marketing #albertthompson

Mapping Consumer Purchase Patterns 06.11.2022 3:33 ↓

If you’re breaking down the consumer journey, you need to map those behavior all patterns for purchasing to the in-market strategy. #consumer #journey #albertthompson

Mapping Consumer Psychology 06.11.2022 3:08 ↓

You can’t simply research the psychology of your consumer. You must map it against desired business outcomes. #consumer #behavior #albertthompson

Consumer Psychology in a Recession 06.11.2022 0:54 ↓

#consumer #behavior #albertthompson

Culture in Ad Agencies 10.09.2022 2:08 ↓

The need for diverse agency cultures in the modern era. #cultural #intel #dei