The Transient Identiti

COVID rewrote the path to purchase for almost all categories. So have you revisited what you once knew about your consumer? #consumer #journeymapping #tracking #decisionmaking

Consumer intel must move at the speed of the consumer. This is because consumers are constantly shape shifting market dynamics. #consumerintelligence #consumer #marketing #albertthompson

If all business is transacted largely at the local level regardless of a national footprint, then all consumers are sub-segments that comprise a national following. #consumerintelligence #segmentation

To address Brand Safety in the Metaverse, you must first start with the Brand’s Mentality. #metaverse #brandsafety

Brand Safety starts with your philosophy on audience targeting and the precision therein. #brandsafety #transient #consumer

There power in understanding the wholistic consumer movement around all physical points of sale for any given brand or “box” retailer. #mobility #location #consumerism

As an audience that once had to cluster around “Gay friendly” cities, understand how the Queer community moves about a DMA is key to unlocking their level of consumerism. #lgbtq #queer #transient #mobility

#metaverse #nfts #transient #albertthompson

it’s bigger than just your set location. Understanding consumer movement in and around a DMA and all those 100+ micro-moments looking at our phones defines how we live. #mobility #location #transient #albertthompson

We’re in an era where brands must consider their identity as they present in real life, across flat Digital platforms, and now the Metaverse. #brandmentality #brandidentity #transient #identiti

Brands need to understand how their mentality must align with the consumer psychology of the marketplace. #brandidentity #brandmentality #consumer

We’re talking about a segment that is “presenting” itself in all facets American life. #queer #lgbtq #multicultural #culturalcompetence #albertthompson

Frictionless communities will always attract the interest of consumer segments that feel the real world doesn’t offer the same access, opportunities, connectedness, intimacy, or engagement. Gaming is that frontier. And Escapism is the other gateway drug. #gaming #multicultural #culture

Gaming needs to clean up the optics before really attracting the affinity that film has been established. Sexism, Racism are two good places to start. But the implications are bigger than Gaming. It will set the tone for the Omni/Multi/Meta-verse.

One world has been in existence. Another is being built. One day we’ll coexist in both. #IRL #metaverse #omniverse #virtual

From NFTs to Influencer Marketing to the METAVERSE, 2022 is the year that lays the foundation for Web 3.0 and the future of…well, everything. #metaverse #nft #influencer #martech

If there’s one thing that COVID proved, the future of health will not be dictated by the media or Big Pharma. It will be the collectivism of Peer-to-Peer that drives our our self-care. #health #self-care #wellness

While there is diversity in the user/player community, the industry narrative lacks real cultural context. Here’s perspective on what happens next. #gaming #multicultural #esports

Neuroscience shows the power of Audio to support the human brain’s ability to recall messaging, sometimes in ways more powerful than visual aids. Information in audio form requires us to form Mental Mind Maps to better visualize what is being communicated. It’s no surprise Podcasting has amongst the highest in Ad recall. #audio #sonicbranding #podcasting #albertthompson

That’s the upshot - Community. The shared collectivism it what creates the valuation. #nfts #crypto #community #albertthompson

Gofundme on one side. NFTs are on the other. The common thread is the distribution of value amongst a crowd of witnesses who share the passion behind the ideal. #nfts #crypto #albertthompson

Before there were idea of NFTs, the world was simply wrapping its head around the idea of buying virtual goods. Here’s a quick recap of how we got from there to here! #nfts #virtual goods #albertthompson #crypto

A continuation from the first excerpt.

Much has been talked about in Ad Tech about the technology stack but that was at the macro level of a DSP/SSP/DMP. In the current era this really relates to the overall business model and what gaps remain to be competitive. Retail, Commerce, Community?

Beyond notions like Voice of the Consumer or Conversation Qualified Leads, GaryVee offers perspective that the future of insight will look more like conversations representative of therapy!