The Transaction Report with Steve Feuerstein

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Derek Aframe, Executive Vice President at Octagon, to explore the strategy, economics, and execution behind some of the world's most valuable sports sponsorships. Drawing on his experience working with more than 40 global brands and multiple FIFA World Cup partners, Derek shares how companies evaluate spo...

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Tracy West to explore the business, strategy, and operational complexity behind running PGA Tour events. They discuss how tournaments attract sponsors and top players, why fan experience has become just as important as the field itself, and how events like the Valspar Championship and the 3M Open create long-t...

In this episode of The Transaction Report , SportsBiz CEO Steve Feuerstein sits down with Brooke Borrell of Bell Bank to explore how brands are redefining success in sports sponsorship. They discuss why relationships matter more than assets, how to measure true ROI, and how partnerships can drive real business growth. From fan engagement strategies to VIP hospitality and community-driven activatio...

In this episode of The Transaction Report , SportsBiz CEO Steve Feuerstein sits down with Lindsey Fronk of Novant Health to discuss how healthcare brands are redefining sports sponsorship. They cover authentic partnerships, measuring ROI, and creative activations—from performance centers to mascot deals—along with the growing role of NIL and fan engagement.

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Brian Higgins, Senior Vice President of Business Performance at the NCAA, to unpack the rapidly evolving landscape of college sports. They discuss the rise of NIL, shifting revenue models, the role of data and AI, and how the NCAA is adapting to increased athlete mobility and commercial pressure. Higgins also...

In this episode of The Transaction Report , SportsBiz CEO Steve Feuerstein sits down with Rob Temple, Founder & CEO of Pivotal SE, to discuss how brands can unlock more value from sports sponsorships. They break down common mistakes, the shift toward data and AI, and why long-term strategy still beats short-term deals.

In this episode of The Transaction Report , SportsBiz CEO Steve Feuerstein sits down with Derek Webber to unpack the shifting landscape of sports marketing and sponsorships. The conversation explores how recent policy changes and corporate restructuring have reshaped the way brands approach partnerships, the ripple effects on sponsorship investment, and why even high-performing programs have faced...

In this episode of The Transaction Report , SportsBiz CEO Steve Feuerstein sits down with Maria Holmes to explore the evolving landscape of sports sponsorships and valuation. The conversation dives into how brands and rights holders are navigating an increasingly complex ecosystem, the shift from instinct-driven decisions to data-backed strategies, and the challenges of measuring true partnership...

In this episode of The Transaction Report , SportsBiz CEO Steve Feuerstein sits down with Anthony Macri, Chief Revenue Officer of the Atlantic Coast Conference, to unpack the evolving business model of college conferences and their role in shaping the future of college athletics. The conversation explores sponsorship strategy, media rights, and how lessons from the NBA are influencing new approach...

In this episode of The Transaction Report , Steve Feuerstein sits down with Kelly Collyar and Rodney Anderson to break down the rapidly evolving business of college athletics in the NIL era. From the difference between roster value and true market value to how brands actually evaluate athletes, they unpack the economics reshaping college sports. The conversation explores revenue sharing, the growi...

In this episode of The Transaction Report , Steve Feuerstein sits down with Jericho Groenland, Vice President of Commercial Partnerships at Major League Rugby, to unpack what it takes to grow a challenger sports league in one of the most competitive markets in the world. From expanding rugby’s footprint through youth development and accessibility to building a compelling sponsorship value proposit...

In this episode of The Transaction Report , Steve Feuerstein sits down with Chris Bevilacqua — entrepreneur, media executive, and longtime advocate for the future of college athletics — to explore how technology, media, and human competition are colliding at a pivotal moment for sports. From founding and selling College Sports Television to navigating disruption from ESPN, AI, and shifting power s...

In this episode of The Transaction Report , Steve Feuerstein sits down with Jackie Reau, CEO and Co-Founder of GameDay Communications and President of the Cincinnati Fear, to explore what it really takes to build sports brands at the intersection of global events, data, and community impact. From leading Cincinnati’s World Cup 2026 host city bid during COVID to pioneering next-gen fan engagement t...

In this episode of The Transaction Report , Steve Feuerstein sits down with Mark Scrivens, CEO of FPT UK, to unpack one of the most intriguing global sports partnerships in recent memory. From FPT’s groundbreaking relationship with Chelsea FC to redefining sponsorship as a long-term strategic alliance, Mark shares how technology, culture, and national pride intersect on the Premier League stage. T...

In this episode of The Transaction Report , Steve Feuerstein sits down with Chris Winters, AVP Marketing and Digital Experience at Armed Forces Insurance, to break down what real sponsorship ROI looks like. From the Armed Forces Bowl to multi-channel activation, Chris shares how AFI turns purpose and relevance into measurable value.

In this episode of The Transaction Report , Steve Feuerstein sits down with Dr. David Peyton, Director of Clemson’s Sports Business & Analytics program, to unpack the forces reshaping how teams and brands use data. From the rise of comparative analytics to the challenge of measuring real sponsorship ROI, David shares why the next competitive edge won’t come from more data — but from better int...

In this episode of The Transaction Report , Steve Feuerstein welcomes David Paro, one of the industry’s most respected sponsorship strategists, to discuss what separates great partnerships from forgettable ones. Drawing on his experience with McDonald’s, Clear Channel, and MoneyGram’s Formula 1 program, David reveals how brands can activate smarter, measure impact, and adapt to the changing expect...

In this episode of The Transaction Report , CEO of SportsBiz and host Steve Feuerstein sits down with Doug Erwin — Vice Chairman and Chief Brand Officer of the Greenville Triumph — to unpack the business of team ownership and the art of building a soccer franchise from the ground up. From navigating startup challenges and designing a sustainable business model to cultivating authenticity and commu...

In this episode of The Transaction Report , CEO of SportsBiz and host Steve Feuerstein sits down with Dan Migala — veteran sports marketer, innovator, and former Legends executive — to explore how creativity, technology, and fandom intersect in today’s sponsorship landscape. From reimagining fan engagement and fixing underperforming partnerships to redefining what “greatness” looks like in brand a...

In this episode of The Transaction Report , CEO of SportsBiz and host Steve Feuerstein sits down with Jim Andrews — longtime sponsorship expert and former IEG executive — to discuss how the business of sports continues to evolve. From the rise of authenticity and owned properties to the role of AI and data in measuring success, Jim shares insights from nearly four decades shaping the sponsorship i...

In this episode of The Transaction Report , CEO of SportsBiz and host Steve Feuerstein sits down with Oliver Luck — former NFL quarterback, attorney, and pioneering executive behind NFL Europe, the Houston Dynamo, and the XFL — to explore what it takes to build sports organizations from the ground up. From introducing American football to Europe to launching Major League Soccer in Houston, Oliver...

In this episode of The Transaction Report , CEO of SportsBiz and host Steve Feuerstein sits down with Kevin Brown — former Executive Vice President and Chief Marketing Officer of Sleep Number — to explore how data-driven strategy and authentic partnerships can transform a brand. From structuring a five-year NFL deal to putting smart beds in the homes of more than 1,600 athletes, Kevin shares his p...

In this episode of The Transaction Report , CEO of SportsBiz and host Steve Feuerstein sits down with Amina Bulman — Chief Revenue Officer of Boston Legacy FC and former strategist at McKinsey, the Obama Foundation, and the Washington Commanders — to explore how women’s sports are reshaping the sponsorship landscape. From navigating the complexities of rebranding an NFL franchise to building Bosto...

In this episode of The Transaction Report , CEO of SportsBiz and host Steve Feuerstein sits down with Christian Magsisi — founder and CEO of KDA3 and former technology leader for the LA Kings and MLSE — to explore how fan engagement is being reimagined for the modern era. From rewarding authentic fan behavior to unlocking untapped data through blockchain, Christian shares why most teams can’t iden...

In this episode of The Transaction Report , CEO of SportsBiz and host Steve Feuerstein sits down with Alex Urban — Executive Director of the PGA Tour Championship — to unpack the business, branding, and big impact behind one of golf’s most prestigious events. From the $7.2 million charitable contribution to why proud partners like Coca-Cola, Accenture, and Southern Company keep showing up year aft...