The TradeMarke

In this episode of the Smart HVAC Marketing podcast, we are joined by Jeff Mosler from Nexa .   What is Nexa? For over 30 years, Nexa has provided answering and virtual receptionist services to thousands of companies across the U.S. Our premium service and client-first mentality has allowed them to continuously grow their service offerings and focus on technological advancements to better serve ou...

In this episode of the Smart HVAC Marketing podcast, we are joined by Ted Fox from Fox and Sons. We discuss how beneficial it is to partner with good companies, capture leads and what makes a good website.   For more than 20 years, Fox & Sons has been a trusted name in the Vernon home service industry. From plumbing maintenance and repairs to heating and cooling services, and even electrical repai...

In this episode of the Smart HVAC Marketing Podcast, we are joined by Chuck Worley from Worley's Home Services . We discuss how Chuck got to where he is today. His success, like many others, was not without setbacks and hardships.   At Worley's Home Services, they have built their reputation on quality work and superior customer satisfaction. Every plumber, electrician, and technician at Worley's...

In this episode of the Smart HVAC Marketing podcast, we are joined by Scott Stewart from Swift Services. We discuss how throughout the years Swift Services was able to adapt and change their marketing habits with the change and growth of technology.  Scott talks about how his slogan, 'Follow the snowman' has helped the business gain name recognition.    What can you expect out of Swift Services? W...

In this episode of the Smart HVAC Marketing podcast, we are joined by Marc Morales from Absolute Comfort Heating and Air Conditioning . With his business in close proximity to LA county, Marc discusses what how he stays ahead of all the competition surrounded by approximately 10 million potential customers.    Absolute Comfort Heating & Air Conditioning is southern California’s trusted HVAC expert...

In this episode of the Smart HVAC Marketing podcast, we are joined by Jeffrey Ranshaw from Air Outlook, Inc. What makes Air Outlook stand out? Being affordable and friendly, without sacrificing quality and comfort.  They owe their growth to a friendly and knowledgeable atmosphere.  Air Outlook are always looking for ways to provide the customer with the best service and technology that will benefi...

In this episode of the Smart HVAC Marketing podcast, we are joined by Bryan Davenport from Oxbox .  What is different about Oxbox?  Although the Oxbox brand itself is new, the components inside the units have been field-tested for over 5 years. We know that this is a rugged, proven solution that works, even under the toughest conditions. And although durability is key, Oxbox also delivers quiet, e...

In this episode of the Smart HVAC Marketing podcast, we are joined by Will Housh from Contractor Commerce. During our discussion, we talk about the importance of Ecommerce and why HVAC contractors need to embrace it as a way to grow their business. Contractor Commerce is a plug-and-play service that allows contractors to sell products, maintenance agreements, tune-ups, custom installations, and ev...

In this episode of the Smart HVAC Marketing podcast, we are joined by Tyler Bower fro Bower Heating & Air in Roanoke, Virginia. Tyler oversees all of the sales & marketing and we talk about pretty much everything from traditional and digital advertising, to having weekly safety training with your technicians. We are now live streaming all new episodes of the Smart HVAC Marketing podcast on Faceboo...

For a lot of family owned HVAC businesses out there, there comes a time where the founder has to make a decision to either sell the company or hand the reigns down to his or her children.  A&T Mechanical Heat & Air Services in Edmond, Oklahoma was founded over 35 years ago by Jesse Alvarez, and now his children - Joseph & Jessica are overseeing the day to day operations.  During this episode of th...

If you're looking for a stable way to grow your business and ensure success, buying into a franchise system could greatly benefit you. In 2009, Simmons Heating & Air converted their business from an independently owned HVAC business to a One Hour Heating & Air Conditioning franchise .  In this episode of the Smart HVAC Marketing podcast, we are joined by Derek Cole and we have a very in-depth conv...

Brian Burton has been in the trades for his entire career. One thing he has had to learn over time is how to sell effectively to homeowners. Now, he is training the next generation of professionals in the trades on how to sell the right way.  Brian trains technicians for the Benjamin Franklin Plumbing, Mister Sparky Electric, and One Hour Heating & Air Conditioning franchises in Lancaster, PA on h...

There are several initial hurdles that you have to get over when starting your own business. And until you are able to fully invest in the growth of the company and begin hiring people to take work off of your plate, you'll constantly be stuck working in the business, rather than working on the business. There certainly was no exception for Clint Kennon, founder and owner of Kennon Heating and Air...

For a lot of HVAC contractors out there, marketing can feel like a chore. And on top of that, properly tracking your marketing efforts can be confusing and time consuming. That's where companies such as BEAST Analytics can make your life a whole lot easier!  Brie E. Anderson is the founder of BEAST Analytics, and is an analytical nerd with a soft spot for strategy. She loves connecting the dots be...

CompanyCam is the only app every contractor needs. It helps HVAC contractors:  Document your jobs Communicate with your crews Cover your company's butt On this episode of the Smart HVAC Marketing podcast, I am joined by Luke Hanson, CEO of CompanyCam - and we talk about how this innovative field software can help your HVAC business save time and money.  But it does so much more than just documenti...

Since starting his HVAC business, Jeremy Hairston has been doing a majority of the backend work by hand - resulting in more work hours spent doing tedious work.  He has spent the past few months finding new ways to make this work more efficient so he can allocate his work hours more appropriately and get to spend more time doing work for customers. In this episode of the Smart HVAC Marketing podca...

Matt Tyner has been involved in the HVAC industry for his entire professional career and it shows! He brings a wealth of knowledge and insight that is hard to find in the industry. His combination of marketing expertise and HVAC knowledge has benefitted Max Service Group nicely, as they have a very large footprint in three metropolitan ares: Williams Comfort Air (Indianapolis, IN) Mr. Plumber (Ind...

When the pandemic hit in 2020, in-person events such as conferences quickly began to get cancelled. Because of so, many sales professionals and business owners had to shift how they marketed their business.  For Ashley Lynds at Global The Source , this meant building her personal brand, HVAC Ash, on Instagram and promoting products directly to HVAC businesses.  The result has been incredible. Even...

For a lot of the larger HVAC companies out there, it's all about how many jobs you can fit in one day - because more jobs = more money. But this style of business management can occasionally yield a fall in the quality of workmanship. For Jordan Gomez, owner of Salt Air HVAC, his motto is keeping quality and honesty as the fundamental building blocks of everything they do. Even if that means takin...

The start of 2021 was a much anticipated fresh beginning for most people - including Andrei Gaspar, and his fiance Megan. At the beginning of 2021 they launched their HVAC business - American Comfort Heating & Cooling, and haven't looked back.  Megan, who is a nurse by trade, quickly had to learn the ins and outs of marketing, sales, and even some hands-on HVAC skills.  In this episode of the Smar...

Austin, Texas has consistently been one of America's fastest growing cities for quite a few years now. But what does that mean for the local HVAC industry?  Certainly with the population booming, there is plenty of new construction going on, but there is also still a fair share of homes that are undergoing renovation and enhancements to their existing systems.  During this episode of the Smart HVA...

When it comes to marketing your HVAC business, there are a lot of different bases to cover. For the team at A Star Air Conditioning & Plumbing , that holds true as well. And when you are located in a highly-populated area with several other HVAC businesses, you have to hit every avenue in order to maintain top of mind awareness.  During this episode of the Smart HVAC Marketing podcast, we speak wi...

Ben Poole is the founder of HVAC Tactical - which is a movement that is taking the HVAC industry by storm! But Ben is more than just a guy who sells cool hats. He is an entrepreneur, investor, podcast host, HVAC sales & business coach - just to name a few.  In 2018 he launched HVAC Tactical as a way for HVAC professionals who were passionate about their craft to wear cool gear that represented wha...

As a millennial, Tyler Lewis was part of the first generation to have access to the internet, smart phones, and modern online platforms - such as social media. So when he started his heating & cooling business in 2008, he knew that social media and digital marketing needed to be at the forefront of his business. Throughout his 13 years in business, Air Master has seen exponential growth year-over-...

A question that we get all the time here at Rival Digital is "how much does HVAC digital marketing cost?" The short answer is "it depends." There are a lot of variables that go into play when it comes to pricing our services. So before we can answer how much it will cost, we need to first understand these three things: What are your business goals? What is your marketing budget? What pricing model...