The TradeMarke

Anderson's HVAC, Plumbing, & Electrical has been serving western Montana since 1976. So as you can imagine, they've been in the game long enough to understand how to maintain a thriving business - even in areas that see blistering cold weather in the winter months.  If you know anything about Montana, it's that most areas are fairly spread out, unlike most metropolitan areas. So some jobs can be a...

Joe Kline started his Outer Banks HVAC company 9 years ago. Unlike most areas, almost all of the homeowners in the Outer Banks don't actually live in the area. For many homeowners, they have their beach house as a vacation home, or use it for a rental property. So a big challenge he has faced since getting his start in the OBX is working with property management companies and getting his brand in...

With the ever changing climate in California, paired with the wildfires, and COVID-19 - Grimes Heating & Cooling had to pivot in 2020 to begin educating customers more on the importance of indoor air quality (IAQ) and how the climate outside can affect your indoor climate.  In this episode, we are joined by Bryan from Grimes who managed the residential side of the business. During our discussion,...

Donny Dunn started his HVAC company in 2016 and has experienced rapid growth as of late. During the first few years of starting his business, he realized that in order for him to be able to focus on the big picture, he would need to hire the right people to take care of things such as marketing, operations, and more.  In this episode of the Smart HVAC Marketing podcast, we'll discuss some differen...

After acquiring years of experience working jobs with various local HVAC companies, Derek Ryan decided it was time to start his own business.  Equipped with red seal certification in his field, a multitude of experience working in the industry, and an appetite to run a successful business, Downhome HVAC was born. In this episode of the Smart HVAC Marketing podcast, we talk about some of the challe...

Davis Heating & Air has been serving the Roanoke, VA area since 1947. However, it wasn't until 2013 that they began truly putting their best foot forward with marketing and advertising. Since their service area is split up between the country and city, they've had to attach each area differently from a marketing perspective.  With their recent rebrand coming just a couple years ago, they decided i...

Green Dot Home Services got started just under a year ago and since has grown to three locations throughout North and South Carolina.  They've done an incredible job of creating a standardized operations process so that when they acquire a new HVAC company they can rollout their operation swiftly and provide a consistent experience across all locations.  In this episode of the Smart HVAC Marketing...

If you live in the Hampton Roads area, then you're most likely aware of Miller's convenience stores . But what you may not also know is that they have a residential HVAC company as well! As a matter of fact, their HVAC company has been in business for over 40 years now.  But for the longest time, they've had a difficult time raising awareness in the local market that their store & HVAC business ar...

Tidewater Pro Air opened their doors in 2014 originally as a commercial HVAC contractor - primarily doing supermarket refrigeration. But over the years, they've pivoted their business operation to residential HVAC. On this episode of the Smart HVAC Marketing Podcast, we are joined by Joshua Gray from Tidewater Pro Air , and we discuss different ways that they encourage their customers to leave Goo...

When Josh Griffin, owner of Griffin Air , started his heating & air conditioning company 8 years ago, there was only one other HVAC company in his area with a website. Instead of keeping up with the joneses and utilizing billboard, radio, and TV for advertising, he began creating video content on Youtube and building an engaged audience.  Since then, he created a guide for homeowners to download a...

Welcome back to the Smart HVAC Marketing podcast. In this episode, we are joined by Josh Foreman - the Vice President of Sales at Air Handlers . During our discussion, we talk about cost effective ways that you can get more high qualified leads and grow your HVAC business. Air Handlers has seen success over the year in their marketing through online sources such as AngiesList and HomeAdvisor, howe...

The Hampton Roads One Hour Heating & Air Conditioning franchise has a strong local presence, even though they're a national franchise. In this episode, we are joined by Lauren Wilson - the Marketing Coordinator at One Hour Comfort , and we are going to discuss how they've established this dominant presence. Lauren was originally hired on to manage and grow their One Hour Cares and One Hour Comfort...

Instantly qualify and set appointments Hatch helps you save time on the front end and the back end of the sales process for home services companies. It is a messaging platform that utilizes SMS texting to help you accelerate your sales process. With speed to lead, the potential customer receives automated text messages the instant they fill out a lead form on platforms such as HomeAdvisor, web cha...

Turning positive customer experiences into word of mouth referrals One of the most powerful ways to grow your business and generate new leads in through word of mouth marketing. When you provide such a positive experience for one of your customers, it can have a compounding effect on your marketing efforts - because now you've produced a brand advocate. So what are some different ways you can enco...

Welcome to the very first episode of the Smart HVAC Marketing podcast! My name is Eric Thomas. I’m the president of  Rival Digital  and will be the host for this show. The goal of this podcast is to help residential HVAC contractors grow their business and stay ahead of the marketing curve by hearing from industry leaders. We will be interviewing business owners, operations specialists, territory...