The TradeMarke

On this episode we are joined by Josue Mercado from Trudela . He is in charge of marketing for Trudela. We discuss tailoring marketing strategies to fit your audience.   Trüdela Partners is a DFW-based company specializing in home service repairs and maintenance. We focus on providing our customers with an exemplary customer experience through preventive maintenance and a first-time fix approach o...

On this episode, we are joined by Roland Ligtenberg from Housecall Pro . Housecall Pro specializes in helping HVAC, plumbing and electrical contractors. (and more!)  Housecall Pro includes tools for scheduling, dispatching, mobile payments, text invoices, sales proposals and even an open API, which allows the contractor to build onto the Housecall Pro software.    Roland discusses how easy the Hou...

On this episode, we are joined by Jeff Matulich from EGIA. We discuss what EGIA can offer you and your business--as well as marketing techniques and strategies.

On this episode, we are joined by Adrian Garcia from Reliable HVACR . Adrian works with his dad's business in south Texas and is primarily working within commercial refrigeration.  We discuss the importance of having a personal brand and how it has helped business boom--we also talk about the use of instagram and YouTube for advertising purposes. Last, not certainly not least, we discuss the impor...

On this episode, we are joined by Ryan Osterkamp from Quality Comfort Home Services . We discuss how Ryan went from a one-man-show to a company with over a dozen employees. Quality Comfort has been around for 10 years in the Cincinnati area and spans beyond HVAC. Listen as Ryan shares his advice for those starting out in HVAC.   The Smart HVAC Marketing podcast was created by Rival Digital to help...

On this episode, we are joined by Brian Gesner from Prestige Heating and Air Conditioning . Brian and I discuss marketing strategies in an area where humidity and moisture wreak havoc on homes. With 34 years in the industry and 13 of those running his own business, Gesner knows his stuff. We discuss the importance of taking care of the client first and the importance of service first, revenue seco...

On this episode, we are joined by Richard Black and Manny from All-Pro plumbing, heating, air and electrical. All-Pro does it all.  They also do whatever they can to get noticed i.e. the 'Toilet Car.' Check out their website to see just how massive and impressive this thing is!  Richard and Manny talk about how it came to be and why, as well as what went into it to make it happen. 

On this episode, we are joined by Chad Peterman from Peterman Bros. Heating and Cooling .  We discuss how this Indiana business has created an in house training program in hopes of increasing interest and popularity within the trade industry. Their in house training, 'Peterman Top Tech Academy' is a three-month long program in plumbing or heating.  They start their third class at the end of August...

On this episode of the Smart HVAC Marketing Podcast, we welcome Deb Weiner and Barton James from ACCA (Air-Conditioning Contractors of America) We discuss the upcoming conference in NOLA in November-- Join ACCA We also discuss how ACCA helps gain access and employment in the HVAC Industry and how ACCA is navigating the labor shortage.   The Smart HVAC Marketing podcast was created by Rival Digital...

On this episode, we are joined by Alyssa Rogers and Trevor Smith from Rogers Heating, Cooling & Electrical . This South Boston business has been around since 1996, and has since re-branded in 2018.  We discuss the importance of brand awareness, why truck wraps are vital to growth & how they want their customers and community to view what they do. It has always been the Rogers’ passion to provide c...

On this episode, we are joined by Sean and Drew from Central Cooling and Heating from Woburn, Massachusetts. In this episode, we discuss being accountable and using date to help propel Central Heating and Cooling towards greater success. We talk data, data, data! --and how it can drive the type of business you want. We also talk about how working in a trade industry can give you skills that no one...

On this episode we are joined by Drew and Joshua of Mountaineer Heating and Cooling in Boone, North Carolina. Mountaineer, established in 1981, is a family business that puts family and customers at the forefront of their company.  In this episode, we discuss the family dynamic, and how Joshua is trying to make mountaineer a widely known brand. He shares his branding and marketing secrets and tips...

Are you ready to get back to in-person conferences & trade shows? Well lucky for you, Service World Expo is back and better than ever! Break out the bourbon - because this year it will be held in Louisville, Kentucky from September 21st - 24th.  In this episode of the Smart HVAC Marketing podcast, we talk to Pete Danielson, VP of Market Development at Service Nation about what to expect at the eve...

One this episode, we are joined by Kelly Palenske from Lim Ric Plumbing, Heating and air . We discuss how it is important to build a career in a occupation where there is always to be a demand.  We talk about how LimRic has become the best place to work 3 years running and what keeps their employees happy and motivated.  The Smart HVAC Marketing podcast was created by Rival Digital to help residen...

This week we are joined by Ryan Snow from Western Heating and Air. We discuss their 4 step process that puts customers first. Snow talks about his companies goal of giving customers an experience and having the customers do the advertising for them. (reviews and testimonials) Snow shares with us his family ties to the business and how it's impacted their branding and grown their business. ________...

This episode we are joined by Julian Scadden from Nexstar Network. This ex-plumber is now a part of a member-owned organization that coaches and trains residential plumbing, electric and HVAC businesses. We discuss how leaders can grow businesses, you can't outrun what you don't know & the importance of hiring people that know more than you.  The  Smart HVAC Marketing  podcast was created by  Riva...

In this episode, we are joined by Claire Ferrara from Standard Heating and Air , located in Minneapolis, MN. Standard has been in business for 91 years. It is family-owned and operated with over 100 employees and growing.    We discuss Claire's passion for solving people's problems and contributing to her community, as well as how they reach their customers and grow their client base. We also disc...

In this episode, we are joined by Matt Michel from Service Roundtable . Michel started his career in the engineering world and found himself in the marketing world. We discuss his path to how he got to where he is today as well as how Service Roundtable can help your HVAC business. Topics include digital forms of marketing that Service Roundtable utilizes, as well as how your company can join the...

On this episode of the Smart HVAC Marketing Podcast, we are joined by Dave Schmidt from Frederick Air . This business was started in 1992 by Dave's father.  In this episode we discuss the pandemic impact on the HVAC industry, and specifically, how Frederick Air was able to adapt to provide for their customers and their employees. Dave and I also discuss how Frederick air stands out by prioritizing...

In this episode of the Smart HVAC Marketing podcast, we are joined by Dayna Hottle from  C&C . This family-owned Detroit based HVAC company has expanded to 75 employees since its conception in 1948. Dayna Hottle is the General Manager and has been with her family's business since she graduated college in 2005.  In this episode, we have another installment of HVAC Trivia, and discuss how C&C market...

In this episode of the Smart HVAC Marketing Podcast, we are joined by Eric Bonde from York .   We discuss Eric Bonde's career and how it got to where it is today; as well as York and its specialties.  We also introduce a new segment in the show; HVAC Trivia! Play along while you listen to the episode!

This episode Eric discusses what is going on in the second quarter here at Rival Digital. This includes having top dogs from the HVAC industry on the podcast in the next month or so. Rival also has a new office space and has been nominated for some awards! This episode brings all of our loyal listeners up to date with what is happening with your favorite HVAC podcast!    

In this episode of the Smart HVAC Marketing podcast, we are joined by Joy Payne from Champion Comfort Systems . We discuss the importance of branding and how doing it right could save your company $$.   Champion Comfort Experts specializes in fast, on-time service that’s catered to our customers' needs.  As a family-owned and operated company with over 50 years of combined local experience, they k...

In this episode of the Smart HVAC Marketing podcast, we are joined by Kyle Gargaro from ACHR News .  Kyle is the editorial director for the HVAC publication. We discuss how to set-up your HVAC business for success, and focus on the different outlets of achieving brand awareness.  The Air Conditioning, Heating and Refrigeration NEWS is the HVACR contractor’s weekly newsmagazine and is the industry’...

In this episode of the Smart HVAC Marketing podcast, we are joined by Anthony Pascucci from Sansone Air . Listen as we discuss how automation services can turn your leads into cold-hard- cash. For over 45 years, Sansone has operated as a family owned & operated company focused on helping other families with products and services for the best in home comfort. Since 1976, their team has grown to bec...