The TradeMarke

On this episode, we are joined by David Indursky from ENCON. We discuss how to use marketing and modern and ever changing technology to your advantage.  We encourage you to use these tips in the upcoming year to grow your business!   

On this episode we are joined by Josh Kelly from Clover Marketing.  Josh has had great success, including taking a business from 6 million to 200 million! In this episode, we discuss the importance of tracking and knowing your numbers, 3 additional ways to make more revenue and recruitment and retention. We also talk about how to utilize a ringless voicemail as an effective marketing tool. Want fr...

On this episode, we are joined by Brent and Leslie Harpole of Champion Plumbing The social media content of Champion Plumbing stood out to us so we wanted to chat with the Harpole's and understand how they grew their social media and where their ideas come from.  Social media is platform that is always changing. With this change, however; it should also always be growing and evolving!   We discuss...

On this episode, we are joined by Rusty Cochran from We Care Plumbing Heating and Air.  We discuss his story and how he got to where he is today and how he developed long-term relationships with the customers he has acquired throughout the years. Why is is important to remain close with your customers? Rusty explains. 

On this episode, we are joined by Josh Smith from Scorpion. What's better than one marketing agency? 2! Listen to Eric and Josh discuss the importance of figuring out what stage of business you are in--this is crucial in how you go about marketing to your potential customers. Josh talks about how to exposing yourself to customers you already work with will help you get name recognition and in turn...

On this episode, we are joined by our very own Marketing Specialist, Sophia Klemenz! She has been full-time with us since the summer and is the brains behind the podcast. Usually she is behind the scenes editing the episodes, but today she is a guest! (she's also typing her own description as you read this...hello!)  This episode includes marketing tips as well as a company update! We've had lots...

On this episode, we are joined by Zac Garside from Power Selling Pros. We discuss how CSR's should provide an amazing experience with every call they take. We touch on how your CSR's should define, manage and model expectations that you put into place in your company. Zac offers a lot of advice and expertise in how to keep your CSR's effective, efficient and booking leads.

On this episode of the podcast, we welcome back the crew over at CompanyCam for part 2 of our discussion on how to organize your job photos and save time in the field. Our guest, Claire shares a ton of useful insight on how to set up the new showcases feature and we break down how it can help your HVAC SEO . CompanyCam is the only app that every contractor needs. Over the past few years, they've s...

In this episode, we welcome back the Contractor Commerce team. This time, we are joined by Paul Redman, AKA "Tall Paul." Some of you may know him from his podcast - To The Point, so you are certainly in for a treat in this episode! Contractor Commerce allows contractors to set up HVAC Ecommerce shops on their website. With this tool, you can drop ship air filters directly to your customers, sell m...

On this episode, we are joined by Colleen Keyworth from Women in HVACR. Established in 2002, Women in HVACR has a goal of empowering women to succeed through networking opportunities, mentoring and education.  In the episode, Colleen mentions that at trade shows there was never any lines at the ladies room. In short, the goal of Women In HVACR is to increase those lines & help women in a male-domi...

On this episode, we are joined by Richard Kohberger from Service Titan . Richard, an actor, had an idea and made it a reality. The idea? Create a YouTube channel with videos that help contractors grow their business.  His YouTube channel can be found here: https://www.youtube.com/c/BlueCollarNerd   We discuss his interest in helping others through video, how he started, and what equipment is neede...

On this episode, we are joined by Lisa Schutz and Jeff Bailey from RGF Environmental .  We spend 90% of our lives indoors, so knowing what's in the air you breathe is important. We discuss how COVID affected the way people view their homes. Due to the pandemic, people are more aware of the air that they breathe in their homes. We also touch upon marketing tips, for example, how there are different...

On this episode, we are joined by the one and only John and Vicki LaPlant . They are HVAC Hall of Famers and we are so grateful to have them on the podcast! John and Vicki started out working at Lennox. They met each other there and have been together ever since! Between the two of them, they have 100 years of HVAC knowledge and experience. In this episode, we talk about how to maintain a work/lif...

On this episode, we are joined by Kim Martin from Martin's Heating and Air. We discuss their marketing concept and how it took off--& why. We talk mascots, helping out your community and what makes Martin's Heating and Air stand out--(it's not of this world.)  

On this episode, we are joined by Shawn Brady from Goodman Manufacturing . Shawn has been in the business for 15 years, so he has plenty of experience and tips to share!  We talk about being your own brand and standing out. We also touch upon SEO, websites and the importance of brand building.

On this episode, we are joined by Josh Harper from Air Logic. Air Logic is located South of Atlanta, GA. Josh has been in the industry for 20 years and started his own business. We discuss how to handle negative reviews, how he does good for the community and he reveals how a popular TV show has impacted his business, for the better.  Air Logic Heating and Air Conditioning brings more than 20 year...

On this episode, we are joined by Nolan Sarandou from Jackson Comfort Services , based out of Akron, OH. We discuss advice for managing a team, what leadership looks like and we touch upon recruitment!   Nolan was nominated as 40 under 40 by ACHR the News

On this episode, we are joined by Allie Brown from Arkansas Air . Our first podcast guest from Arkansas and our FIRST episode of SEASON 2! Allie and I discuss scheduling, family business, importance of understanding your customers' needs & being convenient and efficient!  

On this episode, we are joined by Allen Coggins from Cocoon . From a small idea, to a company. Allen started in the sheet metal industry and now has created a product that he shares with us. He talks about his plans to attend trade shows to get the word out. Want to learn more about it? Click here .

On this episode of the Smart HVAC Marketing Podcast , we are joined by Nick and Micah from Tom Drexler Plumbing, Air & Electric. We discuss digital marketing, direct mail and the biggest struggle that Tom Drexler has faced thus far. We talk about the importance of instagram stories and talk memes and their importance in marketing.  Locally owned and operated, Tom Drexler Plumbing, Air & Electric w...

On this episode, we are joined by Derek Jackson from Wardlaw Heating and Cooling . Wardlaw Heating and Cooling is located in Ontario, Canada. Derk oversees sales and marketing for the company as well as human resources. Wardlaw is a 3rd generation company and is celebrating their 40th year in business. We discuss using fireplaces as a marketing tool, their large service area and how boats are used...

Very rarely do we get super fired up about particular topics here on the podcast, but if there is one thing that we are always excited to talk about -- it's customer experience. Lucky for us, our good friends over Schedule Engine were willing to hangout with us for a little bit to talk about their product, and how it can help HVAC contractors book more jobs. On this episode of the Smart HVAC Marke...

On this episode, we are joined by Lawrence Castillo from Brody Pennell . This episode is packed full of information! Lawrence shares all his years of experience in the hour that we speak. We talk about what is included in his 'business blueprint,' and his feelings on franchises.  Brody Pennell is the  longest standing Carrier dealer in Los Angeles . They've been in business since 1945. Since day o...

We ALL have to start from scratch! On this episode, we are joined by Roger Daviston -  Roger has 30 years of business experience and a solid financial understanding of business. He has a B. S. Degree from the University of Alabama in Corporate Finance and Investment Management. He also served as a government bond trader in the early 80s. After that, he built and sold two profitable businesses, one...

On this episode, we are joined by Michelle McCauley from Bonney Heating and Air . In this episode we discuss how important it is to find your target audience before spending thousands of dollars on advertising. We talk about how to position your brand and understanding who you want to represent.