The TradeMarke

Welcome to season 3 of the Smart HVAC Marketing podcast! We are kicking off the new season in style with Ryan Chute from the Wizard of Ads!  In this episode, we chat about how to properly create a marketing strategy, which tactics to deploy in order to achieve success in your marketing, and how online & offline advertising can work together.  Also, Ryan shares his top tips on how to create an effe...

On this episode, Eric thanks all of our season 2 podcast guests, gives a great analogy for business, and teases season 3 which starts next Wednesday, July 6th! (You won't want to miss it!)

On this episode we are joined by Kirsten Weeks from Go Time Success Group . Kirsten grew up in the industry and swore she would never return, but alas she is back! We think her story is super cool--Kirsten is also a certified Service Titan Coach. She discusses with Eric call by call management and how Service Titan can provide the tools necessary to manage and improve your business.

Welcome back for another segment of Marketing Real Talk. This week's episode talks about how to make your money stretch and go further on ad spend. Eric talks about the importance of tracking numbers, (PPC, LSA, FB ads) and how you cannot improve things that are not being measured.  Eric talks about the importance of having Google Analytics set up on your website. Some tips he gives about improvin...

On this episode we are joined by TJ Hartnett of Service Rocket TJ has been in the trade since '94. (sorry to date you!) He believes that he was put on this planet to serve others. TJ and Eric discuss the importance of having a commitment to training. TJ touches upon some steps to implement training. Some of them include: 1. Manufacturer and distributer relationships--both have training resources....

On this episode, we are again joined by Matt Tyner from MAX Service Group. Eric and Matt touch upon the importance of progress, not perfection and how to best serve the industry.  Matt also discusses how to manage marketing whether it be in house or a hired agency.   We are so happy to bring him back on the show! He was one of our first guests.  

On this installment of Marketing Real Talk, Eric breaks down recruitment. Eric says that recruitment is essentially people marketing. He discusses what you should have on your website to spark interest in future employees. Some of his tips include an about page, sharing your team on both social media and your site and to always be recruiting no matter what season it is.

On this episode, we bring you another edition of Marketing Real Talk. Eric discusses the right and wrong questions to ask when you're hiring a marketing agency. Some of the questions include: 1. Where is the website being hosted? 2. What CMS is this being built on? 3. Will I own the content/website? 4. Who is writing copy? 5. How are edits going to he handled and what is your management fee? Here...

Live Oak bank was founded in 2008 in Wilmington, NC. They focused on supplying loans to Veterinary practices when they first got their start.  Jordan touches upon how acquisitions and working capital can help grow your business. The founder of Live Oak wanted to provide financing to the HVAC and plumbing space because he understood the need for HVAC and plumbing businesses and their vital role the...

On this episode we are joined by Tom Peregrino of Service Nation . In this episode Eric and Tom touch upon the importance of being a better leader and how leadership directly influences the organization. Tom puts emphasis on leadership by saying, "The better the leader, the better the organization. In order to build a thriving HVAC business, you must work from the ground up. A business can only be...

On this episode, we are joined by John Michel from BDR BDR is a company focused on coaching and training exclusively in the HVAC space. BDR’s business coaching services help you increase your business profitability, cash flow, and personal wealth. They help business owners build a strong, self-sustaining company where employees are well paid and morale is high. We discuss the importance of making...

Kiss shoulder season goodbye! On this episode, we are joined by Alyssa Lavik in our part 2 segment with our friends at Schedule Engine Alyssa and I discuss some strategies for training effective CSR's, how to prioritize jobs without losing leads, and how if you fail to plan, you plan to fail. We also discuss Will Smith and King Richard. It all makes sense and is relevant, I promise!

On this episode, we bring back Marketing Real Talk for its 3rd segment! We talk about the 4 things to do to get your phone ringing as the shoulder season wraps up. (spring is on the horizon, we promise!) Eric's expert advice include: 1. Using a 3 month tiered system 2. Replacement strategy 3. Duct cleaning 4. Home inspection offer Eric breaks out his singing skills to let y'all know where Rival is...

On our ONE-HUNDREDTH episode, we are bringing back another installment of 'Marketing Real Talk.'  Eric talks Girl Scout Cookies, (what is your favorite cookie?) the importance of the right message and the importance of creating a want or a need. The basics of marketing and the key to success is getting the right message to the right person, and the right offer at the right time. Eric talks about t...

On this episode, we are joined by Eric! He's hopping on here solo today to kick-off a new segment which he is affectionately and appropriately calling "Marketing Real Talk."  Eric goes over the 4 steps on how to create a successful marketing campaign. The steps include: Knowing your audience Knowing your objectives Having a strategy Tactics Join our private Facebook group today to join the discuss...

On this episode we are joined by Matt Kratos, our newest addition to the Rival Digital team. He's a website creating, coding master! Welcome to the team, Matt!

On this episode, we are joined by Sarah Ghirardo from Service Titan. We chat about how to utilize the slower months and to always keep improving and adapting; starting with your existing, loyal customers.  Sarah touches on the importance of having consistency in your messaging, incorporating memberships, and cleaning up your marketing plan if it is not working for your business.   

On this episode, we are joined by Crystal Williams of Lemon Seed Marketing . We discuss the importance of investing in a quality mascot, how to focus on engagement, rather than overselling and seeing marketing as an investment.  Eric also brings back the "Hold my beer" segment!

In this episode of the Smart HVAC Marketing podcast, Eric is joined by Danielle Putnam from The New Flat Rate. Founded to help contractors and entrepreneurs find the lost opportunity in their company by giving their customers choices...and when given choices, customers buy more. The New Flat Rate will double, triple and quadruple service repair sales on day one. The genius of The New Flat Rate = t...

On this episode we are joined by Lawrence Castillo from Brody Pennell. This is Lawrence's second appearance on The Smart HVAC Marketing Podcast. We had him as guest in 2021, his episode was the most listened to episode--so we knew we had to have him back! Lawrence is the President of Brody Pennell Heating & Air Conditioning, the legendary 77 year old HVAC leader in Southern California. In this epi...

On this episode, we are joined Amanda Woodley from the sales division of Schedule Engine. Eric and Amanda discuss strategy when it comes to those slower months.  Some of Amanda's tips for shoulder season are: being available after hours connecting with peers/attending conferences  expand marketing and online listings  evaluating different parts of your business The key is making sure your business...

On this episode we are joined by Michelle LaFrance, creator of the Ductless Directory. Michelle started her career in Portland Oregon, and eventually decided to start her own agency. We discuss a lot of topics in this episode, so get your notepad out! She talks about the importance of relevancy and how to get your business recognized.  We talk about how to both please and appease Google and the im...

The first episode recorded in 2022! On this episode we are joined by Al Levi from The 7-Power Contractor. This native New-Yorker shares with Eric the 7 steps needed to grow your business and obtain success. The 7-steps include: Planning Staffing Marketing Operating Sales Sales Coaching & Financial Listen to find out which step is the most important and how to put them all into place to lead your b...

On this episode we are joined by Philip St. Jacques from Work Wave . This is our first episode of 2022! We hope you are ready to work this New Year! We discuss directions to take depending on business size, revenue and how to increase that recurring revenue.

Merry Christmas podcast listeners! Eric here, taking a quick break from holiday festivities to wish everyone a happy & healthy holiday season. We appreciate all of our listeners taking the time out of their busy lives to check out our show each and every week.  We are looking forward to a strong 2022 and hope you are as well! If you have any recommendations on people for us to interview, email the...