The TradeMarke

One of the common challenges that business owners in the home services industry have had to manage over the past few years is finding top-talent for their company.    During this bonus episode, we welcome on Nathan Coker from Stanfield Air Systems to chat about different ways that they handle recruitment efforts to keep a predictable flow of new talent each and every year.    This podcast episode...

On this episode we are joined by Lauren, Ashley and Sarah AKA The Lady Titans ! Eric and The Lady Titans cover a lot in this episode, including but not limited to; the importance of the community you build, the biggest challenges contractors will face in 2023, and how to join The Lady Titans. The Lady Titans want all women to know that they deserve a seat at the table and that you can sit with the...

On this episode, we are joined again by TJ Hartnett of Fly Wheel . He is a Smart HVAC Marketing podcast guest PRO! TJ has been in the industry since 1994 (sorry for making you feel old!) and decided to take the coaching and training route in 2015. TJ hopes to have Fly Wheel be the gold-standard in the coaching business. TJ and Eric discuss setting up specific, reachable goals with trackable metric...

On this episode we are joined by Tersh Blissett! This guy has several podcasts and an extravagant shoe collection. He is a father of 4 and owns several businesses.  Tersh talks about his time in the Air Force and how it helped him in the business world. Eric and Tersh talk about gas vs. electric systems, and the importance and significance of podcasting. Tersh and Eric give you a step by step on h...

On this episode we are joined by Stephanie Postell from Anchor Heating and Air . Eric sits down with Stephanie at the Women In HVACR event. Stephanie is the co-owner of of Anchor Heating and Air, along with her husband David, in Charleston, SC. Eric asks about what it's like to work with your spouse. Stephanie says, "you've gotta stay in your lane!" Their daughter also works in the business as wel...

It's Thanksgiving week, so we wanted to give our valued listeners a bonus episode to enjoy while you inevitably fall asleep after eating too much turkey. During this episode, we are joined by Thaddeus & Evan from HVAC Success Secrets Revealed.  This episode was recorded during the Women in HVACR event that took place in Phoenix, Arizona. During their discussion, they talk about inspiration for the...

On this episode we have Ryan Fenn, CEO of CHIIRP on the show, recorded from the Women in HVACR event! Eric and Ryan talk about communication automation, automating review requests, while not taking away the human element in your business.   Ryan and his brother started a business 12 years ago, and Ryan even made a course on how to grow and build your business. Now, he's focused on growing your bus...

ERIC GOES LIVE FROM WOMEN IN HVACR! On this episode, we are joined by Carrie Fraser from Nexstar Network. Nexstar is a member-owned organization serving the trades. Carrie says that Nexstar's goal is to coach and train the world's best tradespeople to become the best business people.  Carrie has been with Nexstar for a little over 5 years. Her advice to those in the trades is to be able to adapt,...

On this episode, we are welcoming back Lawrence Castillo from Brody Pennell . Brody Pennell is the longest standing Carrier dealer in Los Angeles. They've been in business since 1945.  Brody Pennell recently won Best HVAC Company in LA by the readers of the LA times! Lawrence and Eric talk about the importance of customer service, thought on private equity, memberships and opportunities in quarter...

BONUS EPISODE ALERT!   We wanted to provide an additional episode for everyone this week. Mainly because the information shared from the team at A&T Mechanical in regards to their TikTok success was too good to not share immediately.    During this action-packed episode of the Smart HVAC Marketing podcast, we talk about how HVAC & plumbing companies can utilize TikTok as part of their social media...

On this episode we are joined by Matthew Weppner of Schedule Engine . Matthew is the Enablement Manager at Schedule Engine, before that Matthew was a CSR at Uber. (before Uber was what we know it as today!) Matthew and Eric discuss how to handle high call volume and how to prioritize calls using Service Titan technologies and software.  Matthew touches upon the importance of using data insights fo...

On this episode, we are joined by Bohannan McKenzie of Full-Speed Plumbing . Bo is the CVO (Chief Visionary Officer) which comes with the responsibilities of helping define Full-Speed's vision for the future. Bo's advice on reaching homeowners is to be specific, focus on today and right now, and the value of the isolation of information. He also mentions that you should know how served your popula...

On this episode we are joined by none other than Tommy Mello of A1 Garage Doors . This is an episode that you should not miss! Tommy and Eric talk about team culture, communication, recruiting and giving your employees opportunities for growth. Tommy explains that people cut marketing first, not bad performers and if you're not willing to have tough conversations that that's a fast track to failur...

On this episode we are joined by Everett Lippel of Supply Smart . This is his 13th year in the industry. He has a lot of hats including 1 on 1 coaching, team coaching, process training and working with a CRM system to help put this processes into practice.  Everett touches upon living in a digital world and how it affects the way business is ran. Everett also talks about a system he helped come up...

On this episode, we are welcoming back Pete Danielson from Service Nation . Pete and Eric talk about the upcoming Service World Expo   in Tampa, FL, (October 18-21) and what to expect and who will be there. Pete lets us know that there will be 40+ break out sessions, and keynotes! The first keynote speaker of the event? None other than Tim Tebow!  Eric asks Pete what you should do to get the most...

On this episode, we are joined by Heather Ripley of Ripley PR Heather has been in the business since 2008 and is PR passionate! Heather defines what PR is and what PR is NOT. She also talks about the differences between advertising, branding and PR saying: -Advertising: you control -Branding: Happens overtime -PR: When a 3rd party talks about you Heather also discusses the different types of earne...

On this episode we are joined by Stephen Dale of Power Selling Pros Stephen is the director of training and absolutely loves this industry. Throughout the episode Stephen emphasizes the importance of your team, saying "your greatest asset in your company is your people." What happens when you invest in your team and their training? Stephen Dale explains.

We've got quite a different type of episode today! Alyssa from Rogers Heating and Cooling has recently started a podcast for their company! She wanted to practice her interview skills with Eric, so today you will be hearing Eric's story of how he got to where he is today, how Rival came to be, where he hopes Rival will go, his long-term goals for the company and his hobbies outside of the office.

On this episode we are joined by our marketing intern, Ariela Ruiz. She is a senior at Texas Christian University (TCU) and has been with us since around June. Ariela and Eric talk about the proper way to respond to negative reviews and the steps that come along with that. Ariela puts an emphasis on making customers feel heard and to personalize the response back to them. Her step to respond to ne...

On this episode, we are joined by Ray Clark of Schedule Engine . Ray has been with Schedule Engine since 2016 and is a good friend of Eric's. They discuss the perfect customer journey, and how online booking is a necessity, not just a cool gadget. Ray talks about how passionate Schedule Engine is about helping contractors never miss a job and how their goal is to deliver the most powerful online b...

On this episode we are joined by Jennifer Shooshanian from BDR. Jennifer Shooshanian is one of the most knowledgeable and accomplished service performance experts in America.   She entered the HVAC industry in 1991 working for Jacob’s Heating and Air for 13 years. Jennifer talks with Eric about the importance of adding extra value to service calls, being observant and what you can do to make your...

On this episode we are joined by Adam Jaggers from XOI Technologies . "XOI Technologies is known for empowering techs to safely capture and access critical job site information, launch remote support, and provide your customers photos and videos of recommended and completed work." Adam explains the difference AND importance of showing rather than telling. Adam also explains that the tools that XOI...

On this episode we are joined by Josh Carter from Koalifi .  Josh is a marketer by trade and a friend to Eric. Eric and Josh discuss how financing can make repairs and replacements tangible for customers. They discuss utilizing phrases like "as low as" to make replacing or fixing a system accessible for anyone who needs the services. Eric emphasizes how people "buy with emotion" and "justify with...

On this episode we are thrilled to be joined again by Al Levi . Al talks to Eric about how to to get people in the door, especially in these hot summer months and how to get them to stay, by utilizing the right training techniques and learning what makes a training center great.

On this episode we are joined by Victor Rancour . He is the owner of Absolute Air Flow and Service Rocket Group. Victor is a well-known name in the industry. He excels at sales processes and being bold in everything that he does. He, along with some others, developed the Service Hero Academy App that has helps a variety of people in the industry. Victor shares tips on hiring a marketing agency, fo...