The TradeMarke

In this week's enlightening episode, we sit down with the insightful Bill Rossell from Home Service Freedom. As the service industry is constantly evolving, it's no wonder there are countless tradeshows to catch every year. Yet, there's one in particular that's generating a significant buzz: the inaugural Freedom Event hosted by Tommy Mello and the Home Service Freedom team. Why is this one standi...

On this episode, we are joined by Mack Chambers of Dream Heating and Cooling . Mack is the new owner of Dream and has always been in the industry. He started, like most of us, as the flashlight holder. Mack and Eric discuss their music background, what impact means, seeing blue collar as a career choice, and what constitutes as a number one priority. Mack's goal for Dream is to help other people w...

On this episode, we are joined by none other than Dan Antonelli, President and Creative Director of KickCharge . We are huge fans of Dan and his awesome work! Dan covers a lot of ground in this episode, including brand development, tag lines, brochures, and even billboards. Dan breaks down KickCharge's goal, which essentially is to control first impressions and perceptions before you even pick up...

On this episode, we are joined by Jackie Aubel of Service Titan and host of Tool Box for the Trades . Jackie has been with Service Titan since August of 2017 where she started as the social media manager. Eric and Jackie discuss the upcoming Pantheon event, culture within your company and knowing your people. Eric touches on Jackie's comedy, her love of LA, and how she made the move from New Yorke...

On this episode we are joined by Marcus Sheridan, author of They Ask, You Answer. We are thrilled to have him on the show this week. We discuss the importance of being transparent and addressing customer's questions on your website. Many customers ask the same questions, so why not give them peace of mind by answering them? Marcus also discusses the Big 5--things customer's keep in mind: 1-cost qu...

On this episode, we are joined by Ryan Chute of Wizard of Ads . Ryan has been with Wizard of Ads since 2017 and has been on on the podcast before! Ryan breaks down how to create an effective radio ad: message meaningful frequency reach How to track the data and leads brought in from a radio ad and the importance of branding.  Ryan notes that when you want someone to remember something, "sing it!"...

We are back! Eric shakes things up this week where he shares marketing ideas that go outside the box. Eric shares how partnering with local garage sales could get your marketing out there to your targeted audience. Eric explains whys to boost brand awareness, how to get it in front of only homeowners, and how a landing page could help your marketing, regardless of what industry you're in.   

On this episode, we are joined by Michelle Jeppesen, Director of Business Development for Jill's Office .  Jill's Office is a virtual reception company that services the HVAC Industry. Jill's Office allows none of your calls to fall through the cracks, and the Jill's Office team is available 24/7 and 100% US based.  Jill's Office is a customizable service. They can answer all your calls, or just f...

On this episode, we are joined by Dan Clapper and Ken Midgett from Interplay Learning .   Dan Clapper serves as the Commercial HVAC and Facilities Maintenance Market Director for Interplay Learning. Dan brings 25 years of experience to Interplay in a variety of roles across the HVAC market.  Dan has developed a passion for helping trade professionals grow their businesses and their people.  Ken Mi...

On this episode, Alyssa interviews Eric about how he's gotten to where he is today, what sparked Rival Digital, and how he got Alyssa to start the Rogers Radio podcast. Alyssa asks about Eric's leadership style, how Rival helps their clients reach more homeowners, and he shares his career advice.  Get to know Rival Digital's, Eric Thomas!

On this episode, Eric is here to chat about Google changes, AI websites and the Facebook ad glitch. Eric hopes to do these Marketing Updates every month to make sure everyone is up to date on any/all changes in the Marketing space.  Eric talks AI red flags, page experience and mobile website experience; as well as Facebook's ad disaster over the past weekend. There's a lot of information in this e...

On this episode, we are joined by Bri Skiffington, Chief Product Officer, & Andrew Palosi, CEO from Ad Leverage & Data Cube . The three of them discuss PPC, AI, ChatGPT, and return on ad spend. Bri & Andrew also talk about what Ad Leverage and Data Cube do, and how. Eric and Andrew discuss results and Red Robin, and the importance of being intentional and consistent. To wrap-up, Andrew and Bri tal...

On this episode, we are joined by Kelly Presgrave, CEO and co-owner of Working with Your Handz . Eric and Kelly talk recruitment and how Working with Your Handz finds the talent that you're looking for. Kelly states the importance of showing your employees the way and guiding them towards success. Kelly also discloses the biggest hiring red flags, and how to tell if your potential new hire is tell...

On this episode, we are joined by Tom Peregrino, President of Service Nation . Eric is talking to him live from the International Roundtable Event in Nashville, TN.  Tom explains what makes Service Nation the powerhouse that it is. Tom explains that Service Nation and its events are contractor-centered, and continue to do what it takes to take each event to the next level. Since Tom has become Pre...

On this episode, we are joined by Aaron Anderson of Freedom Air. Freedom Air is based out of the Low Country of South Carolina. Aaron is a second generation owner. His dad used his GI bill to get the business up and running. Today, him and his brothers work together daily to provide quality to their customers. Aaron and Eric discuss the challenges and hurdles in not only a family-owned, but also f...

On this episode, we are joined by April Hines of Strada . Strada is the expert in heating, electrical and security services, furnace repair and installation in the Orlando area. April discusses her journey to Strada, her background and how growth requires lots of questions. April also discusses the generosity of the trades, and her upcoming triathlon!

On this episode, we are joined by Matt Tyner from Max Service Group! This is his third time on The Smart HVAC Marketing Podcast and his first time in person! Matt and Eric are recording at the ServiceTitan event, ToolBox Live in Jacksonville, FL. Eric and Matt discuss the importance of intent based marketing, understanding wants vs. needs and capturing demands. Eric and Matt include what KPIs are...

We are back! Please welcome to this episode, Jon Torrey, Director of Marketing of Searchlight .  In this episode, Eric and Jon discuss analytics and insights and how to use them to your advantage. Jon lets Eric know that, "working together yields better results," and to not rule out advertising on Bing. A lot is discussed in this episode, so have a pen and paper ready! Jon shares the secrets on ho...

On this episode, Eric sits down and discusses the importance of personal branding. January is a slow month, but Eric talks about not being discouraged and allowing yourself to switch from defense to offense.  "When times are tough, you need a strong, personal brand and top of mind awareness..live rent free in people's rolodex."

On this episode, we are joined by Jenny Benbrook, the CEO of Powerhouse Consulting . She is here to help you get the most out of Service Titan and other softwares that propel the HVAC Industry forward.  Jenny touches upon specializing in change management, workflow and where she sees the industry going. Jenny and Eric talk about the emergence of private equity, planning on how to sell and utilizin...

On this episode, we are once again joined by Josh Kelly of Clover . Josh's first time on the podcast can be found here. We cover a lot of information in this episode including marketing messaging, creating a persona for your company and understanding underlying trends.  Josh and Eric talk about the importance of conversions, and coming up with a USP. (Unique Selling Proposition) His step by step t...

On this episode, we are joined by John Ellis of Dynamic  Air Consulting. John has been in the industry for 43 years. He owned an HVAC business in CA. He explored Indoor Air Quality when he was met with people with debilitating conditions. He wanted to promote solutions for these people.  In addition to being in consulting, John is also a coach for The New Flat Rate. John and Eric talk about having...

On this episode, we are joined by John Schulter of Paradise Plumbing and Air Conditioning. This episode was recorded live at the ServiceTitan Marketing Summit in Tampa! John is originally from New Jersey and has been in the trades since he was 8! He went to school for communications and was a video producer in DC. John talks about Google being his favorite way to generate leads, and how LSA ads ca...

On this episode, we are joined by Kellen Moen of Viirl Marketing. Kellen Moen was a pro-baseball player, turned business owner. His business helps build the tech on top of yelp. He describes Viirl as the middle man between Yelp and the contractor. In this episode, Kellen explains the best practices for contractors advertising on Yelp. Some of his tips include: 1. Look at what your listing looks li...

On this episode, we are joined again by Claire Ficke from CompanyCam ! Claire takes over this episode and interviews Eric! They critique the CompanyCam website and talk about the best and worst things you can do for your website and online presence.  Eric uses Texas Roadhouse rolls as a metaphor, he and Claire discuss why having too many calls to action on your website is hindering, and the mistak...