The TradeMarke

Join us in this lively episode of The TradeMarke as hosts Sarah Ghirardo and Eric Thomas interview the dynamic Lupita Thompson. Get ready for a journey through unique culinary experiences, hilarious games, and insightful discussions on effective branding in the trade industry. Discover the secrets behind successful marketing strategies, memorable trade show moments, and how personal stories add va...

Welcome to The Trademarke, where marketing meets the trades! Join hosts Sarah Ghirardo and Eric Thomas as they dive into the world of social media with special guest Kaleigh Gregory. Discover how social media can transform your business, learn from Kaleigh's fascinating journey from coordinating magician tours to becoming a marketing expert, and uncover secrets for leveraging Instagram effectively...

Welcome to another enlightening episode of The Trademarke. Today, we're joined by Nolan Bradbury to discuss the intricate and often overlooked area of business accounting. Throughout this episode, we dive into why accounting doesn't have to be a dreadful task but can be pivotal for business growth and financial success. Our host shares personal anecdotes and expert advice on how business owners ca...

Welcome back to another episode of The TradeMarke! In this exciting edition, the spotlight is on Tim Brown from Hook Agency. Join hosts Sarah Ghirardo and Eric Thomas as they dive into the unique challenges and strategies in the trade marketing arena. With a special focus on the growing importance of organic marketing and the role of content creation, this episode offers valuable advice for busine...

Welcome back to another episode of The Trademarke Podcast, where hosts Sarah Ghirardo and Eric Thomas bring warmth to the world of trades and marketing. As the season transitions to what we fondly call 'blankie season' (also known as shoulder season), we dive into engaging conversations that are sure to keep you both entertained and informed. This episode features a special guest, Valerie Garcia f...

Join Eric Thomas and Sarah Ghirardo as they dive into an inspiring conversation with Miranda Hufford from Red Barn Service on this episode of The Trademark. Eric & Sarah uncover Miranda's unique journey from co-owning a restaurant to managing operations at Red Barn Service, a company known for its innovative approach in the HVAC and electrical trades. Discover how Miranda's past experiences ha...

Welcome to another riveting episode of The TradeMarke ! Join hosts Sarah Ghirardo and Eric Thomas as they dive into the exciting world of trades and marketing. This week, they are thrilled to have Tawnya Strittmatter on the show, discussing her unique journey from growing a successful HVAC and plumbing business to serving on the board of the Joseph Groh Foundation. Tawnya shares her inspiring stor...

Welcome to another exciting episode of The TradeMarke, your go-to podcast for everything marketing in the trades! In this episode, hosts Sarah Ghirardo and Eric Thomas are joined by the incredible Felicity Monsees. Together, they delve into the intriguing world of trades marketing, exploring insights, stories, and strategies that unite the trades and marketing industries. The conversation kicks of...

Welcome to another dynamic episode of The TradeMarke ! Today, we have the extraordinary Tommy Mello, founder of A1 Garage Door Service and host of The Home Service Expert podcast , joining Sarah Ghirardo and Eric Thomas. Tommy shares his inspiring journey, personal growth, and how he balances life and business with passion and efficiency. In this episode, Tommy discusses the importance of personal...

Welcome back to another episode of the TradeMarke Podcast ! This week, we are thrilled to have Ryan Redding from Levergy back on the show. Ryan joins hosts Sarah Ghirardo from Remarkable and Eric Thomas from Rival Digital to dive into the pivotal topic of leadership and its impact on marketing. In this episode, Ryan shares his expertise on how effective leadership can make or break your marketing...

Welcome back to another episode of The TradeMarke Podcast! In this episode, hosts Sarah Ghirardo and Eric Thomas sit down with Josh Crouch, Founder of Relentless Digital and Host of Service Business Mastery , to discuss his journey from accounting to the trades and the valuable lessons he learned along the way. Discover the importance of focusing on operations, leveraging AI and automation, and th...

Welcome back to another exciting episode of The TradeMarke Podcast ! This week, we are thrilled to have a very special guest, Shauna Brown from On The Double Heating and Cooling . Shauna shares her incredible story and the powerful lessons she has learned along the way. In this episode, hosts Sarah Ghirardo and Eric Thomas dive deep into Shauna's journey, discussing her roots in the HVAC industry,...

Welcome to another exciting episode of The Trademarke Podcast where we dive into Google's latest changes and how they impact marketers and consumers alike. This episode features special guests Johnny Wenzel, Ryan Redding, and Matt Tyner who share their insights on the evolving landscape of search engines. We kick off with a light-hearted conversation about secondhand embarrassment before diving in...

Welcome back to another exciting episode of The TradeMarke! This week, we are thrilled to host Jill Villejoin, a marketing expert with a rich background in the trades and home service industry. Join us as Jill shares her journey from growing up in a family-owned electrical company to her current role in franchise marketing. Learn about her innovative strategies for launching new franchise location...

Welcome to another episode of The TradeMarke, your go-to podcast for marketing in the trades. Join hosts Sarah Ghirardo and Eric Thomas as they dive deep into the world of SEO with industry expert David Kaminski. Discover the secret sauce behind Dave's success in building the largest window cleaning company in Arizona and Colorado using purely SEO strategies. In this episode, Dave shares invaluabl...

Step into The TradeMarke Podcast , your go-to podcast for everything marketing in the trades. Hosted by award-winning industry marketing experts, Sarah Ghirardo from Remarketable and Eric Thomas from Rival Digital. Together, we're here to unite the worlds of trades and marketing, bringing you insights, stories, and strategies from the heart of the industry. Whether you're a trade professional, a m...

In this episode, we dive into the innovative world of AI-powered tools with CxC and explore the groundbreaking concept of fractional CMO services. Hear from the experts about the importance of streamlining operations, enhancing the sales process, and optimizing your marketing strategies. Discover how AI can transform the way you do business and learn about the benefits of having a fractional CMO t...

In this episode of The TradeMarke podcast, join us as we talk to Mary Brewington, the Operations Manager at Calloway & Sons . Broadcasting live from the ServiceTitan Marketing for the Trades Summit, Mary shares her insights on running operations at a trade company in New Orleans. Mary discusses the significant challenges and successes she's encountered in her role, particularly when it comes t...

Get inspired by our incredible conversation in this episode of The Trademarke "Game-changer Strategies: Leveraging Podcasts in the Trades Industry". The episode features a dynamic discussion between our hosts Sarah Ghirardo and Eric Thomas and our special guest, Jim Klauck from the Check A Pro Podcast . We delve into how podcasts can accelerate your trade business, the importance of targeting the...

Welcome to a captivating episode of The TradeMarke, your ultimate podcast for trades and marketing perspective. In this episode, hosts Sarah Ghirardo and Eric Thomas are joined by special guest Amber McKee, founder of Amber's Home Service Marketing and a seasoned marketer in the trades industry. Prepare to take a deep dive into Amber's career journey, her invaluable advice for dealing with busines...

Get set to dive deep into the world of trades and marketing in "Mastering Marketing in the Trades: Inside Scoop From the Experts at The TradeMarke Podcast". Joining our dynamic conversation are Sarah Ghirardo, Eric Thomas, and our special guest, Gregg Towsley, a trade and marketing maestro. Explore a riveting synergy between marketing and trades as we uncover innovative insights from industry expe...

In this episode, David Powers, a seasoned expert from Rooter Hero , dives deep into the symbiotic relationship between a high-performing call center and a successful marketing strategy. He emphasizes that a call center is not just a cost center but a crucial touchpoint for customer interactions, making it a vital component of a company's overall brand experience. David highlights the importance of...

Welcome to another insightful episode of the TradeMarke Podcast, where industry leaders and experts converge to share their wealth of knowledge. In this episode, we are privileged to have Matt Michel, a seasoned veteran in the HVAC industry, sharing his profound insights on historical data and his forecasts for the industry, especially in the face of an impending economic downturn year. Matt Miche...

Welcome to The TradeMarke Podcast! In this episode, we delve deep into the world of internal marketing teams with our guest, Matt Tyner. The spotlight is on Key Performance Indicators (KPIs) and how they serve as guiding beacons for your internal marketing squad. Matt Tyner, a seasoned expert in marketing strategies, shares invaluable insights, unraveling the significance of KPIs, how to establish...

In this special episode of The TradeMarke podcast, host Ismael Valdez delves into the groundbreaking innovation poised to transform the HVAC industry: Nuve, the cutting-edge thermostat set to redefine the way contractors engage with customers.   Valdez engages in an in-depth discussion about Nuve's imminent arrival in the market, exploring how this innovative technology promises not only to enhanc...