The Tech Marketing Podcast

Have a great point of view to add? Send us a text with your thoughts! Join us for a deep-dive discussion around the ‘holy trinity of effective B2B tech marketing: Creativity, Innovation, and Disruption. Jon, Harry and our new host Fez weigh in on the science, art, and magic that happens when brands get it right. 

Have a great point of view to add? Send us a text with your thoughts! Our IWD podcast featuring Hidden Talent and Culture Consultancy delves into the topics shaping the new world of work for women in tech – from dismantling stereotypes and promoting equal opportunity using an app that eliminates bias to the creation of psychological safety through a culture of mentorship, allyship, and internal co...

Have a great point of view to add? Send us a text with your thoughts! Why does training AI require turning data coal into data diamonds? Is there any value to AI getting it wrong, and how can we overcome bias in models?  We speak with Robert “Tin Man” Tinn, Senior Data & Applied Scientist at Microsoft Health AI, about the practical challenges and advantages of using AI in its current form, and...

Have a great point of view to add? Send us a text with your thoughts! There's never been a more exciting time to work in tech marketing. But you shouldn't just take our word for it. In this 50th episode of The Tech Marketing Podcast, we're joined by eight new starters. You'll hear some of our brightest new minds talk about their interests in Tech Marketing and why they have cho...

Have a great point of view to add? Send us a text with your thoughts! Joined by Innovation & Partnerships Director, Jonathan Sedger, we journey into the future of digital experiences and discuss how we marketers can master the metaverse (and NFTs). Tune in to get up to speed on the tech that’s shaping the future of the internet; and learn how brands can prepare for tomorrow, today.

Have a great point of view to add? Send us a text with your thoughts! We’ve covered the details in Part 1: Insights. Now it’s time to look at tomorrow's picture in Part 2: Foresights. What are the KPIs used to measure ABM success, and where is all of this going? We’re joined by Hitachi’s Global ABM Manager, Amy Hall, to discuss the future of this ever-evolving industry.

Have a great point of view to add? Send us a text with your thoughts! In today’s data-saturated world of ABM, it’s all about knowing when to draw a line in the sand, and when to start stamping your footprint. We're joined by Hitachi Vantara’s Global ABM Manager, to break down their award-winning campaign.

Have a great point of view to add? Send us a text with your thoughts! In an industry deluged with dull, cookie-cutter campaigns, taking creative risks is one of the best ways to differentiate. Jon and Harry are joined by Twogether’s in-house creatives, Leigh Holdway and Glenn Carey, to discuss the importance of disruptive creativity in B2B marketing and why playing it safe is the greatest risk of...

Have a great point of view to add? Send us a text with your thoughts! Did you know that 95% of B2B buyers are not in the market for your products? So how, if at all, can you convert them into leads?  Jon and Harry are joined by GDlabs Tom Ridges and Edmund Barter to discuss their incredible new AI audience targeting intelligence platform that delivers insights from first-party data to help you fin...

Have a great point of view to add? Send us a text with your thoughts! Is the future of events hybrid, virtual and as live as a power line? Sigfox Connect 2020 exceeded all benchmarks for success and has been awarded Silver for Best Use of Events at the B2B Marketing Awards, listen in to the podcast to get the gospel on this ground-breaking story.

Have a great point of view to add? Send us a text with your thoughts! What should you be including in your submissions for awards? And how can you win the recognition that great work deserves? We talk with Joel Harrison, Editor in Chief at B2B Marketing, about the upcoming B2B Marketing Awards.

Have a great point of view to add? Send us a text with your thoughts! How do you make your brand front of mind in a crowded marketplace? And how should your actions differ if you’re a new entrant or an established player? We hear about the strategies Stefy and her media team use to achieve this differentiation. And how recent success with AVEVA has led to a nomination for ‘Best Brand Initiative’ a...

Have a great point of view to add? Send us a text with your thoughts! What can we learn from an award-finalist demand generation campaign? In today's episode, Jon & Harry are joined by KPMG Media Account Director, Emilie Bordbar, to find out. The 'Demand Gen Engine' has been nominated in two extremely competitive categories at the B2B Marketing Awards this year.

Have a great point of view to add? Send us a text with your thoughts! You’ve got the right channel, the right technique, the right content, and compelling creative that’s going to emotionally engage your audiences. But are you making the most of your martech and data to truly drive success? In today's podcast, our Martech Director, John Breedon explains the vital role that Martech plays in ac...

Have a great point of view to add? Send us a text with your thoughts! Third-party cookie basics: All you need to know about Google's next move. Jon & Harry are joined by Encore's Alex Lakin & Abi Borsberry to discuss everything cookies. Encore is a London-based digital media agency, on the front lines of digital targeting and programmatic advertising for B2B audiences.

Have a great point of view to add? Send us a text with your thoughts! Has personalization gone too far? Today we are joined by Stuart Constable, Head of Copy & Content at twogether, to learn about personalization trends in today's tech marketing landscape and how 'individualization' is what we should all be aiming for.

Have a great point of view to add? Send us a text with your thoughts! Jon & Harry investigate the core principles of innovation and discuss why it is so important to stay ahead of the curve. Do new ideas come from working hard and thinking big? Or are they stumbled upon by people in the right place at the right time?

Have a great point of view to add? Send us a text with your thoughts! In today’s episode, Jon & Harry are joined by Drift’s Partnership Director & Founder of  Sales Confidence, James Ski, to discuss the importance and the power of sales and marketing alignment. There is so much that marketing and sales can learn from one another, there is a wealth of data and insight from both teams that i...

Have a great point of view to add? Send us a text with your thoughts! What is the “uncanny valley” of personalization, and can we make it to the other side? In today's episode of The Tech Marketing Podcast, we talk to Nick Mason, founder and CEO of Turtl about the most effective ways to personalize B2B marketing content.

Have a great point of view to add? Send us a text with your thoughts! Let’s talk about the elephant in the room, voice in marketing. In this episode, we discuss how to get away from the screens and take your clients by the ear. 

Have a great point of view to add? Send us a text with your thoughts! Which words have evolved over time into something useful and brilliant, and which just help you hide in the undergrowth of nonsense? We may never be able to take the jargon out of marketing, but we can make sure only the strong survive.

Have a great point of view to add? Send us a text with your thoughts! Are marketers using data to the best of their ability? Where does data stop and creativity begin? How do we use them together in the best way possible? Marketing and Martech come together to have a chat around the 'data lake'.

Have a great point of view to add? Send us a text with your thoughts! What if we see marketing through the eyes of an AI expert? Why does it matter? How can we use it? What does it mean? Guest Paul Hansen, COO of Odin Technologies, joins us to give a whole new view on AI and Marketing

Have a great point of view to add? Send us a text with your thoughts! What will 2021 look like for tech marketers? What market trends are we seeing? What do you do next to ensure success? We explore the insights from our latest Strategy & Marketing Research to help you get ahead.

Have a great point of view to add? Send us a text with your thoughts! What’s the hardest-hitting discipline in modern B2B marketing? Classic creative powers? Or the new tech that’s transforming delivery? We chat top campaigns, movie analogies and more to bring you answers.