The Tech Marketing Podcast

Have a great point of view to add? Send us a text with your thoughts!

Have a great point of view to add? Send us a text with your thoughts!

Have a great point of view to add? Send us a text with your thoughts!

Have a great point of view to add? Send us a text with your thoughts! We are back in the booth with Lizzy Knights-Ward at LinkedIn to discuss the importance of quality media environments and developing quality content

Have a great point of view to add? Send us a text with your thoughts! We sat down with Lizzy Knights-Ward at LinkedIn to discuss the importance of quality media environments and developing quality content

Have a great point of view to add? Send us a text with your thoughts! A second part to the session with Laura Milsted from the Financial Times, we discuss types of content that help build brand trust, the role of a content strategy and content effectiveness

Have a great point of view to add? Send us a text with your thoughts! We are joined by Laura Milsted, Global Advertising Director from the Financial Times, to discuss balancing short-term targets with building long-term brand value 

Have a great point of view to add? Send us a text with your thoughts! In this episode, our audio producer Harry gets a little too excited about sonic identity. How do sounds affect us? What can B2B learn from 20th century fox and its trumpets? What does your brand sound like? Listen to this week’s episode to learn about all this and more.

Have a great point of view to add? Send us a text with your thoughts! Kate Skinner is the Senior Global Marketing Manager at Hitachi Vantara. On today's podcast, she talks with Minaz Tejani about her journey to the role, as well as the state of the marketing landscape today. With a special focus on Global System Integrators (GSIs)

Have a great point of view to add? Send us a text with your thoughts! In this episode of the podcast, Jon Busby (CTO) and Alex Norbury (Commercial Director) discuss the best way to combine physical and digital marketing for maximum cut-through and ROI. 

Have a great point of view to add? Send us a text with your thoughts! In this insightful conversation on the channel, our CTO, Jon Busby, and our Commercial Director, Alex Norbury, talk to Karen Hartsell from Intuit.  Karen is group manager of Intuit Developer Partner Programs, and, as you are about to find out, she is also a channel guru for the ages. 

Have a great point of view to add? Send us a text with your thoughts! In this episode of the twogether B2B marketing podcast Minaz and Sara reflect on their recent successes and the lessons they have learned using customer insight as a guiding principal in their ABM strategies 

Have a great point of view to add? Send us a text with your thoughts!

Have a great point of view to add? Send us a text with your thoughts! In this podcast Minaz Tejani our client services director talks to Nick Laurence of Hitachi Vantara about the science of marketing and understanding your customer. 

Have a great point of view to add? Send us a text with your thoughts! What is a brand in 2019? Who decides what your brand means and how much control do you have over it? In this discussion our audio producer Harry Radcliffe probes our Head of Copy and Content Stuart Constable and Senior Account Director Mike Singleton for answers. After this podcast you will have plenty to think about until out r...

Have a great point of view to add? Send us a text with your thoughts! We are pretty sure we know what digital marketing WAS... but not so sure we know what it IS.   In this episode, our head of Copy & Content Stuart Constable and Chief Technology Officer Jon Busby find themselves questioning the very existence of digital marketing. Hasn't everything just blurred into one mass of channels?...

Have a great point of view to add? Send us a text with your thoughts! Engagement. Empowerment. Strategy. You’ve heard all the buzzwords, but what do they mean, and why are we throwing them around? In this seven-minute podcast, Uzma Ullah, our Senior account manager at Partnermarketing.com, unpacks channel engagement. (which by the way is certainly NOT a dark art). 

Have a great point of view to add? Send us a text with your thoughts! Data is scary, data is boring. We know. That's why we dragged our head of Martech John Breedon into the studio to teach us how to implement data into your business, in just 5 steps, and wrap it up in just 5 minutes. 

Have a great point of view to add? Send us a text with your thoughts! What is Relationship Powered Marketing (RPM) and how can it accelerate your Account Based Marketing (ABM)? Client Services Director Minaz Tejani discusses his latest ABM industry findings with Account Manager and ABM Lead Sara Foxley. 

Have a great point of view to add? Send us a text with your thoughts! In this episode we ask the question "Is a campaign without images better than a campaign with bad stock photos?"  The result was a thoughtful and insightful conversation between our Senior Art Director Rintje Barnes and Head of Copy & Content Stuart Constable, provoking some fresh thinking about creative strategy a...

Have a great point of view to add? Send us a text with your thoughts! Get your emojis at the ready. This podcast is a conversation with between our audio producer Harry Radcliffe, our CTO Jon Busby, and our Marketing manager Alex Webber about how to market to millennials. 

Have a great point of view to add? Send us a text with your thoughts!

Have a great point of view to add? Send us a text with your thoughts!

Have a great point of view to add? Send us a text with your thoughts!

Have a great point of view to add? Send us a text with your thoughts! Minaz Tejani and Sara Foxley discuss their top 5 ways to supercharge your ABM strategy.