The Tech Marketing Podcast

Have a great point of view to add? Send us a text with your thoughts! Are you ready to take your channel marketing to the next level? If so, you should be joining us at The Channel Meet Up 2023.  We're talking game-changing keynote speakers, unparalleled networking opportunities, and genuine peer-to-peer learnings.  In this episode, we're spilling all the details about what you can expec...

Have a great point of view to add? Send us a text with your thoughts! We're joined by a very special guest, Amanda Fitzgerald, Head of Global Commercial Partner Marketing at RedHat.  With over 15 years of experience in every facet of partner marketing that you can think of, Amanda takes us back to basics and focuses on what CMOs want to know. What's the sweet spot for MDF? How should you...

Have a great point of view to add? Send us a text with your thoughts! Join Jon and Harry to dive into the world of CES, and find out which innovations we're really excited about for the future of tech in B2B. 

Have a great point of view to add? Send us a text with your thoughts! Hosts Jon and Harry are joined by Claire McAughtry, Group Account Director, and Lisa Ruddy, Vice President, to talk through the Dell Precision Game Hub - an immersive,  360°, 3D digital learning experience. 

Have a great point of view to add? Send us a text with your thoughts! Join Jon, Harry and Minaz as they dive into our hugely successful and long-standing ABM program designed for Hitachi Vantara. Coming away with x2 golds from the recent B2B Marketing Awards, you're bound to come away having learnt something new.

Have a great point of view to add? Send us a text with your thoughts! Join us for a laugh as we chat about some of our best learnings from the award-winning Sage Sound Advice podcast.  Tune into hosts Jon and Harry, and a voice from behind the scenes, our own Tech Marketing Podcast producer, Nia Turner. 

Have a great point of view to add? Send us a text with your thoughts! With the media industry moving away from 'clicks' as a measure of success, we look at increasingly popular 'attention metrics' to see how CMOs should be making the most of their data. 

Have a great point of view to add? Send us a text with your thoughts! This week we reflect on the newest channel insights that our team took from the Channel Meet Up event in Palo Alto. 

Have a great point of view to add? Send us a text with your thoughts! Join hosts Jon and Harry as they explore this B2B Marketing Awards finalist case study with Claire Davidson, Head of Strategy and Planning, and Louisa Wolfe, Lead Writer.

Have a great point of view to add? Send us a text with your thoughts! Fancy getting 75% of your partners participating in your rewards program?  Join Harry and Jon as well as guests Tracy Walker, director of PartnerMarketing.com and Seb Tyack, director of Channel Solutions, to find out how we managed to do just that for Lenovo's Partner Rewards Club. This B2B Marketing finalist case study is...

Have a great point of view to add? Send us a text with your thoughts! Host Jon Busby is joined by Christy Marble, CMO of Pantheon, the SaaS platform to help innovate, design and deploy websites faster. With Jon's dev background and Christy's marketing expertise, this conversation covers online and customer experience.

Have a great point of view to add? Send us a text with your thoughts! This week we're gaining some incredible channel insights from Tracy Walker, director of PartnerMarketing.com, and Lee Prior, Global Concierge Account Director. Tune in as we tackle the barriers to managing and engaging technology partners. 

Have a great point of view to add? Send us a text with your thoughts! Join host Jon Busby, and guests Debbie Clarke and Alex Tanner in this two-parter as they share how to formulate the best B2B paid social campaign possible.

Have a great point of view to add? Send us a text with your thoughts! Join host Jon Busby, and guests Debbie Clarke and Alex Tanner in this two-parter as they share how to formulate the best B2B paid social campaign possible.

Have a great point of view to add? Send us a text with your thoughts! Your quick-fire 3rd party cookies update! The goal post for Chrome phasing out third-party cookies has changed. But fear not, this episode of The Tech Marketing podcast will soon get you up to speed. Join Jon,  Abi and Alex to stay in the loop. Tune in now, wherever you get your podcasts.

Have a great point of view to add? Send us a text with your thoughts! Over the last couple of years, there's been a shift in marketing's approach to demand gen. With so much pressure to deliver leads, and to deliver them fast, we're forgetting the importance of brand awareness and nurture . Join Jon, Gareth and Harry as we go back to our demand gen roots.

Have a great point of view to add? Send us a text with your thoughts! Marketing is constantly under fire to prove their contribution to revenue. Even in a marketing first world where the work produced impacts all areas of business - from sales to legal, and beyond! Join our Head of Marketing, Alex Webber, to find out how to use this to your advantage and develop a view point across all departments...

Have a great point of view to add? Send us a text with your thoughts! Is attention the new pinnacle of ad effectiveness? And are we giving enough thought to our ad experiences? In the latest episode of the Tech Marketing Podcast, we speak to our very own Director of Media Partnerships, Thu-Mai Oram, who talks about what she learned at the Cannes Lions Festival of Creativity.

Have a great point of view to add? Send us a text with your thoughts! Channel Heroes Assemble! After a very successful Channel Meet Up in June, we're recapping the event highlights and sharing the changes we've noticed in the channel.  Your favourite Marvel characters might even feature too... 

Have a great point of view to add? Send us a text with your thoughts! This week on the Tech Marketing Podcast, the chat's all about analytics and the irrevocable changes in Google Analytics in particular. So listen in and find out:  - What's happening with third party cookies - What your options may be moving forward - How Google is changing it's data-collection methods

Have a great point of view to add? Send us a text with your thoughts! With the grand reveal of a B2B category at Cannes, we're joined by David Ryan, Head of Art, and Tim Wilson-Frier, Senior Strategist, to understand why this new B2B is making its debut, now.

Have a great point of view to add? Send us a text with your thoughts!  In Jon's absence this week, we have a supercut of brand-building and awareness insights for you.  We'll hear from a whole range of speakers from previous episodes to create one concise podcast, jam-packed with helpful snippets.

Have a great point of view to add? Send us a text with your thoughts! A tale as old as time… Yes, we're all still searching for the Nirvana where sales and marketing align… (sigh)  BUT, in this episode we have a sneak peek from Seb Tyack, Director of Channel Solutions, who gives us the low down on brilliant basics for Technology Vendors. 

Have a great point of view to add? Send us a text with your thoughts! Tenacity, leadership and motivation? Experimentation and action? What does innovation mean to you… To celebrate #WorldInnovationDay, join @Jon as he hears from a range of industry voices on their interpretation of 'innovation'.  Thanks to @Karen, @Johnathan, @Jamie, and @Frankie for joining us this week. And don't...

Have a great point of view to add? Send us a text with your thoughts! As third-party cookies slide into oblivion the move to first-party data is a huge challenge for marketers. This week we explore how defining the currency of first-party data, establishing the value exchange between brand and customer, and introducing creative brand publishing, can successfully overcome obstacles.