The Tech Marketing Podcast

Have a great point of view to add? Send us a text with your thoughts! This week we're joined by none other than Jon Miller, co-founder of Marketo and CMO of Demandbase.  This is such an interesting episode. Jon takes us through his journey of founding Marketo, as well as sharing many more insights around:  - Balancing brand building and demand gen strategies - How CMOs need to adapt to the ch...

Have a great point of view to add? Send us a text with your thoughts! This conversation sparks hope for creativity in B2B.  Your favourite hosts, Jon and Harry, are joined by Mark Lulsens. Brand Consultant and former Global Creative Director at leading FinTech brands.  With previous roles including Director, Producer, Deck-Hand and Bank Teller. Is there anything Mark hasn't mastered? Probably...

Have a great point of view to add? Send us a text with your thoughts! Marketing leaders all know it, yet we can’t help but rely on them.  For years, short-term metrics have become a crutch for marketers when showcasing how effective our campaigns are. But we all know the truth, they’ve become more about vanity or volume than a show of what’s really happening in our businesses.  We need to start a...

Have a great point of view to add? Send us a text with your thoughts! Now this is an episode jam-packed with insights that even we can't believe we're sharing.  Get the low down from Head of Marketing, Alex Webber, and Managing Director, Alex Norbury as they walk you through how to approach the awards process for resounding success.  Tune in now, wherever you get your podcasts! 

Have a great point of view to add? Send us a text with your thoughts! This week we're joined by Leanne Chescoe, Marketing Director (EMEA), at Demand Base to discuss their SMART methodology when it comes to sales and marketing alignment:  Sales and Marketing Accelerating Revenue together.  There are also some fairly tenuous animal analogies thrown in there for good measure too.   Demand Base&a...

Have a great point of view to add? Send us a text with your thoughts! Today is an extra special episode. We're publishing our AI compasses - a framework to help navigate the whirlwind that is AI.  We introduce three simple yet key questions to ask yourself when considering your approach: Is it valuable?  Is it actionable?  What are the implications?  Tune in to find out more. 

Have a great point of view to add? Send us a text with your thoughts! This week on the podcast, we're joined by Walter Pasquerelli, advisor and researcher for The Economist Impact.   We discuss what future trends Walter is excited about, as well as what approach businesses should take to the convergence of tech. Tune in to hear more about: The convergence of technologies: generative AI, virtu...

Have a great point of view to add? Send us a text with your thoughts! This is an episode like no other - recorded live after our recent event with the LinkedIn B2B Institute. Fuelled by research from LinkedIn, we cover highlights from the day of the two key focus areas: All-Weather Marketing and The Financial Case for Creativity. We're joined by some brilliant guests: Jen Shaw-Sweet - EMEA Le...

Have a great point of view to add? Send us a text with your thoughts! After the excitement of our mini-series with the ANA, we're now back to The Tech Marketing Podcast content you all know and love.  Introducing Dr. Leeya Hendricks, a superwoman of both sustainability and SaaS. Dive into this episode with the CMO of Rimm, as she explains how we as marketers should be approaching the topic of...

Have a great point of view to add? Send us a text with your thoughts! The best marketing is creative but deeply analytical. It speaks to known pains and challenges but does so in an unexpected way.  In this episode, we’re joined by the fascinating Linda Brunner, an experienced chemist turned marketing leader. She offers a wealth of advice for marketers looking to develop themselves and their teams...

Have a great point of view to add? Send us a text with your thoughts! How can CMOs go beyond demand generation and help drive business strategy? What do they need to understand about, and share with, their CFOs? And how on earth can they quantify the returns on their brand investments?  Listen to this episode to hear from marketing leaders at Oracle, SMART Technologies, Wunderman Thompson, and the...

Have a great point of view to add? Send us a text with your thoughts! Sales and marketing alignment. We all talk about it. Someone’s finally gone and done it. Wrap your ears around this episode where we wrap our heads around a game-changing new commercial model from Jeff Lowe. Yes, SMART Technologies have gone where others fear to tread and smooshed their sales and marketing tribes into one big, h...

Have a great point of view to add? Send us a text with your thoughts! Worse than dead – irrelevant. The funnel, the SQL/MQL obsession, broad-brush attribution, skimping on brand… according to Google’s Therese Parkes, pretty much everything in b2b tech is a ripe opportunity for overhaul. She comes to this episode armed with the latest Google research, asking CMOs to think bigger about what ‘in-mark...

Have a great point of view to add? Send us a text with your thoughts! A conversation as wide-ranging as Lou Cohen’s experience is deep, this episode almost defies synopsis. As both demand-gen leader for one of the Big Four and digital marketing professor at NYU, Lou brings rich context to b2b’s knottiest topics. He reckons with the challenges around innovating with tech when you’re in a deeply ris...

Have a great point of view to add? Send us a text with your thoughts! When was the last time a b2b ad called for an amphitheatre, a swimming pool and A-list green room riders? We need to talk about HR Rockstars, Workday’s 60-second TV spot at this year’s Superbowl. And who better to give us the inside scoop than Erik Petersen, Workday’s Senior Director of Brand and Advertising.  Listen to this epi...

Have a great point of view to add? Send us a text with your thoughts! With a digital marketing career spanning four decades, David Blackburn has seen a lot of new tech come and go. In this episode, the esteemed Chair of ANA’s B2B Chapter tells us why the key to his evolving career is being ‘chronically curious’ and how he sees AI’s potential to disrupt financial services as much as the internet an...

Have a great point of view to add? Send us a text with your thoughts! B2B sales will never be the same again. Today’s buyers (a whopping 22 per account) are younger and, thanks to COVID, accustomed to conducting their own research and buying journeys online. This has decimated traditional sales approaches and made marketing more important than ever.   In this episode, we’re joined by Bill Zengel,...

Have a great point of view to add? Send us a text with your thoughts! When people say learn from best-in-class, this episode is the kind of thing they mean: a demand-gen strategy that pulled 200x ROI, $132m pipeline, and 91% net new leads. These are the astounding results you’re about to hear from ServiceNow’s Nghia Karoll.  Hot-foot from her ANA Keynote session, she talks us through a comprehensi...

Have a great point of view to add? Send us a text with your thoughts! Join us for a discussion with CEO of AI in Business, Katie King, to find out how you should be using AI to get ahead - both now and in the future.  Katie takes us through her journey as an early adopter of AI to where she is now, as well as hitting on some key questions including: - How do you start AI deployment in your busines...

Have a great point of view to add? Send us a text with your thoughts! This week we're joined by the former Chief Data Officer of Jaguar Land Rover, Benny Benford, to find some clarity around data. Benny gives us the rundown on:  - The challenges of being a CDO - How he really wishes tech marketing and sales would approach a CDO - The importance of democratising data across your business - Whe...

Have a great point of view to add? Send us a text with your thoughts! Discover how you can transform word-of-mouth into exponential brand growth. That's the power of influencer marketing! Jon and Harry are joined this week by special guests from Herdify,  Tom Ridges and Ed Barter. 

Have a great point of view to add? Send us a text with your thoughts! In a quick 30-minute round-up, here is our update on the sunsetting of GA3. With the 1st July 2023 deadline being firmed up, now is the time to be deciding how you'll move forward with your analytics. 

Have a great point of view to add? Send us a text with your thoughts! This is an extra special episode of The Tech Marketing Podcast, recorded live at The Channel Meet Up UK event! We have a special guest host, Amanda Fitzgerald of RedHat, and are joined by three fabulous channel experts to get their take on the day. 

Have a great point of view to add? Send us a text with your thoughts! Discover how you can leverage your digital networks with CEO of Connect the Dots, Drew Sechrist. As one of the earliest Salesforce employees, Drew has gone on to develop an AI-driven networking intelligence tool, creating unified searchable databases. Tune in now to find out about the power of Connect the Dots. 

Have a great point of view to add? Send us a text with your thoughts! We're joined on The Tech Marketing Podcast by Director of Emerging Technology at Dow Jones, Elena Corchero. In the world of immersive technology, what's exciting us now? And what methodologies should we be approaching this kind of tech with?