The Systems and Workflow Magic Podcast

In this episode of the Systems & Workflow Magic Podcast, I'm joined by Pinterest and blogging expert Kara Duncan to break down how small business owners can use Pinterest trends to create evergreen blog content that supports their Black Friday strategy—and keeps working long after the sale ends. We discuss the three main content buckets (evergreen, trend-based, and timely), how to plan Pintere...

If you’ve ever felt overwhelmed by the idea of running a Black Friday sale or, worse, you’ve thrown one together the night before Thanksgiving, you are absolutely not alone. But what if this year looked a little different? What if you had a strategic plan in place that not only warmed up your audience but also sold your offer while you’re enjoying leftover pie? In this episode of the Systems and W...

In this BRAND NEW solo episode, I’m pulling back the curtain on why I took a three-month break from releasing new podcast episodes and what’s changing (and staying the same) as I move forward. I’m sharing the behind-the-scenes journey of how I’ve evolved into serving two specific groups of business owners: family photographers who want sustainable systems and marketing strategies, and small busine...

So many creative entrepreneurs dread sending out weekly emails. Maybe you feel you have nothing to say, maybe you forget, maybe you feel like you’ve already used your best ideas. Today, I am welcoming back Elizabeth McCravy to the podcast, this time to talk about how her automated email system has improved her business and made her email marketing strategy so much easier. Elizabeth is sharing some...

Planning out your next 90 days does not have to mean adding 47 new goals to your plate and white-knuckling your way to December (or to the end of the year). In this episode of the Systems and Workflow Magic Podcast, I sit down with business strategist Kat Schmoyer to break down her simple 4-step quarterly planning method so you can set realistic goals, protect your margin, and actually enjoy the s...

In this REPLAY solo episode, I'm diving into four big reasons why contracts are essential for every creative business owner. Whether you're just starting out or you've been in business for a while, having contracts in place isn't just a nice-to-have— it’s a must-listen! The Legal Paige Contract Shop Shop Now at The Legal Paige Contract Shop >> Top reasons to listen to the entire episode: 1-...

In this REPLAY episode, Dolly sits down with her husband, Ty DeLong, for a candid conversation about money, marriage, and what it looked like to pay off over $150K in student loan debt while building a business. You’ll hear how their different financial backgrounds impacted their relationship, how they finally got on the same page about money, and the exact systems Ty used to help them get out of...

Are you ready to gain clarity and confidence in your business finances? Maybe you peek at your numbers every couple of months, but let’s be honest, that just isn’t good for your business, and it is probably adding to the intimidation and overwhelm of the task. In this episode, Shanna Skidmore, of Skidmore Consulting, shares how she crafted her experience as a Fortune 100 Financial Advisor and is n...

If you’re thinking about hosting a summit to grow your audience or launch your next offer, this episode is packed with strategies that are still incredibly relevant for 2025. Krista Miller breaks down the exact trends and systems you need to create a high-converting virtual summit that actually works in today's online space. Top reasons to listen to the entire episode: Hear why you should host you...

Writing copy for your audience can feel intimidating, especially if you're trying to sell them something. In this episode, I brought on my dear friend, Emily of Emily Writes Well, to share her 3-step system to writing copy that connects and converts. Listen in as she highlights the importance of your words, communication, and connection! ✅For the full transcription + blog + all the resources/link...

Are you creating an amazing experience for your clients, but not getting the reviews that reflect it? It's not because your clients aren't enjoying it, it's because you don't have the system set up to pull those reviews. In today's episode, Kate Dye joins us to share how she generates raving client reviews through a simple system! Listen in as she walks us through this workflow, plus she's even sh...

Are you adding email subscribers to your list pretty regularly, but you're stumped about what exactly to DO with them now that you have them? If that's you, you're not alone. Tune in to hear Liz Wilcox share a simple 3-step approach to converting your new leads into customers with a wicked simple welcome sequence. Get ready to walk away from this episode with tangible tips that will take you less...

Want to stand out in a sea of sameness? It starts with a customer experience that actually converts. In episode 179, I’m joined by customer experience strategist Nadine Nethery, who’s breaking down how to build a thoughtful, streamlined, and stand-out client journey—from inquiry to delivery and beyond. Whether you're a service provider, course creator, or photographer, these practical ideas will h...

Think AI is just for big businesses with big teams? Think again. In this solo episode, I’m pulling back the curtain on how I used AI to streamline, simplify, and strategically execute my latest launch—while working less than 20 hours a week. Whether you're planning a summit, course, or digital product launch, these five actionable ways to use AI will help you ditch the overwhelm and show up with c...

Feeling overwhelmed trying to piece together your client experience with clunky systems? In Episode 177 of the Systems & Workflow Magic Podcast , I sit down with Octavia Elease to talk about how to create a seamless and branded client journey using her favorite tools: Showit, HoneyBook, and Flodesk. We’re diving into how to strategically connect your website, CRM, and email marketing platforms...

Are Meta ads really worth it—or are you just throwing money away? In this episode, I’m joined by Meta Ads Strategist Kwadwo Sampany-Kessie, who’s breaking down Meta Ads 101 in the most practical and approachable way. We’re talking about what systems you need in place before running ads, how to know if your business is actually ready for paid traffic, and why understanding the value of a lead can m...

Struggling to grow your email list with quality leads? In Episode 175 of The Systems & Workflow Magic Podcast , I sit down with Yesenia Faiella on how to create a quiz that attracts and converts your ideal clients. We’re diving into why quizzes outperform traditional lead magnets , how to craft engaging quiz questions that segment your audience, and the exact steps to turn quiz takers into pay...

Feeling overwhelmed by marketing and struggling to stay consistent? In Episode 174 of The Systems & Workflow Magic Podcast , I sit down with Tayler Cusick-Hollman to break down how to build a sustainable marketing strategy that actually works. We’re diving into setting clear marketing goals, avoiding common mistakes, balancing short-term visibility with long-term growth, and using Google Analy...

Struggling to price your photography services with confidence? In episode 173 of The Systems and Magic Workflow, I sit down with Brooke Jefferson to break down the biggest pricing mistakes photographers make—and how to finally charge what you’re worth. We’re diving into profit-focused pricing strategies, overcoming mindset blocks, and attracting clients who happily pay your rates. If you’re tired...

🚨 Want to attract the right clients while running a more organized and intentional photography business? In this episode, Jillian Dolberry shares how to build value-based systems in your family photography business so you can streamline your workflow, enhance the client experience, and create a business that truly reflects your core values. Hit play now and start building systems that work for yo...

In this episode, I'm joined by SEO expert Christy Hunter to discuss the power of an SEO-optimized service page for family photographers. Christy shares her personal journey of mastering SEO, her top six elements of a high-converting service page, and practical ways to improve your website's search rankings. If you're ready to attract better-qualified leads and book more clients, this is a must-lis...

🚨 Want to attract more of the right family photography clients? In episode 170 of The Systems and Workflow Magic Podcast, Glenneth Reed breaks down Google Analytics for family photographers —without the overwhelm! Learn key metrics to track, how to make data-driven marketing decisions and simple ways to optimize your website traffic. If you're tired of guessing and ready to grow, hit play now! 🎧...

🚨 Struggling to stand out in the crowded world of family photography? You’re not alone! With so many photographers competing for the same clients, it’s easy to feel lost in the mix. But what if the secret to standing out isn’t about working harder—it’s about working smarter with strategic branding and website design? In this episode of The Systems & Workflow Magic Podcast , I’m joined by Make...

🎉Thinking about running Google Ads but feeling overwhelmed? In this episode, I chat with Donnie Conley of Pandas on Fire Digital Marketing about why Google Ads could be the game-changer your business needs in 2025. We cover the benefits of Google Ads over Meta Ads, budgeting strategies, keyword planning (including negative keywords!), and how to set realistic expectations for paid advertising. If...

🎉 In this episode, John Mansfield shares how to elevate your client experience with a seamless workflow. Learn how to nurture clients from booking to post-wedding, save time with tools, and create a process that leads to raving fans. Hit play for actionable tips to grow your business! 📖 Access FULL episode + transcript + show notes HERE Mentioned Resources & Links 🎉 Need launching help? Wor...