Jackie Murphy

The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Business EN ↓ 301 episodes

Welcome to The Studio CEO , the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place. I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business. Join me as we dive into strategies, insights, and real-world advice to help you grow your reven...

Author

Jackie Murphy

Category

Business

Podcast website

yogaboss.buzzsprout.com

Latest episode

Jul 7, 2026

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Episodes

100 No's 22.04.2022

Send Jackie A Message! Welcome to episode 117, "100 No'ss."  Your brain registers rejection as a life or death situation...however in order to create a multiple six-figure yoga business rejections is part of the journey.  In this episode I will teach you how to overcome your fear of hearing "no," and ensure your future success.  Whether you are marketing or selling in your...

Holding Space In Your Business 15.04.2022

Send Jackie A Message! Welcome to episode 116, "Holding Space In Your Business."  As yoga teachers, we hold space for our students all of the time.  We know how to offer our full presence, compassion, and being without judgment.  But most yoga teachers are not using this tool in their business.  When you aren't holding space in your business it will slow you down, cause you to quit...

Decide To Be Successful 08.04.2022

Send Jackie A Message! Welcome to episode 115, " Decide To Be Successful." Students ask me all the time, "I just don't know if this will work or not." They are asking me for validation of their yoga business 'working.' And this my friends, is always my sign that they haven't intentionally decided to be successful. The decision for success is available to us...

4 Vital Business Lessons You Need To Know 25.03.2022

Send Jackie A Message! Welcome to episode 114, " 4 Vital Business Lessons You Need To Know." It is embedded in our patriarchal society that you have to 'learn' only from people who are 'more experienced' than you. This couldn't be further from the truth, and it is a thought error that is slowing you down. In order to build your business effectively, you have to k...

Making money easily as a yoga teacher with Kasidy Kersey 18.03.2022

Send Jackie A Message! Welcome to Yoga Boss episode 113, "Making money easily as a yoga teacher with Kasidy Kersey."  "Kasidy Kersey is the founder and CEO of Marina Bay Yoga, a virtual and mobile yoga studio that serves ambitious leaders and high achievers with private and corporate yoga classes and self-mastery coaching. Kasidy specializes in stress management and helps busy profe...

From new teacher to stepping into the CEO role with Johanna Montenegro. 11.03.2022

Send Jackie A Message! Welcome to Yoga Boss episode 112, "Stepping into the CEO role with Johanna Montenegro."  The Profitable Yoga Boss Group is OPEN for enrollment from March 11th-March 25th 2022. The first step is to sign up for a 30 minute consultation call to get your profitable business blueprint and see if you are the right fit for the group.  Click below to sign up. https://www.p...

How to stop waiting and build the business you've been dreaming of with Sandy Raper. 04.03.2022

Send Jackie A Message! Welcome to Yoga Boss episode 111, "How to stop waiting and build the business you've been dreaming of with Sandy Raper." "A modern yogi and entrepreneur, Sandy Raper finds balance and sustainability as a wife and mother of three boys, while cultivating longevity as a yoga teacher, educator, and trainer for twenty years now. Out of a strong passion to insp...

ANNOUNCEMENT: LIVE EVENT Purposeful Profit 2.0 02.03.2022

Send Jackie A Message! Purposeful Profit is back and better than ever!  Join Jackie LIVE for the new 3 Day event - Purposeful Profit 2.0 .  It’s 3 days of intensive training that will have you smashing goals in 2022.  If you are a yoga teacher or studio owner who knows they are meant for more impact this is the training for you.  The party starts on March 9th and goes until the  11th.  Mark your c...

Return Clients Interview 25.02.2022

Send Jackie A Message! Welcome to episode 110, " Return Clients Interview " In this episode, I am joined by 4 of my returning clients to share their experience working with The Yoga Boss process time and time again. Maya Basik https://www.instagram.com/maya.basik/?hl=en Ally https://www.instagram.com/yogatreehaverhill/?hl=en Karina https://www.instagram.com/pnwyogi_/?hl=en Ashley https:/...

4 common problems you'll experience from $0-$100k 18.02.2022

Send Jackie A Message! Welcome to episode 109, " 4 common problems you'll experience from $0-$100k." Whether you are just starting out as a yoga teacher or you've already hit six figures, there are 4 common problems you will face. In order to overcome any problem that comes your way you need a process for handling any mind drama that comes your way at any revenue stage. In this...

Bonus Episode: The Drop In Series With Susanne Rieker 16.02.2022

Send Jackie A Message! Welcome to Yoga Boss: The Drop-In Series.  Bonus Episodes designed to give you an in-depth, insider look at what it is like to build a career and thrive in the yoga industry.  Our conversation is with Susanne Rieker, the host of the Blissful Biz podcast.  Susanna says, "I’ve been working in digital marketing since 1997 (what I like to call the era of the wild, wild web)...

Overcome Imposter Syndrome to build a wellness business with Andrea Nordling 11.02.2022

Send Jackie A Message! Welcome to episode 108, " Overcome Imposter Syndrome to build a wellness business with Andrea Nordling." I am so happy to introduce you to my colleague and friend, Andrea Nordling. Andrea helps nutritionists and health coaches build a profitable practice.  Building a business in the wellness industry requires confidence. Whether you are a nutritionist or yoga studi...

Bonus Episode: The Drop In Series With Erika Belanger 09.02.2022

Send Jackie A Message! Welcome to Yoga Boss: The Drop-In Series.  Bonus Episodes designed to give you an in-depth, insider look at what it is like to build a career and thrive in the yoga industry.  Our conversation is with Erika Belanger.  Erika is a yoga teacher, the host of the On & Off Your Mat Podcast, and a transformational life coach.  Being a teacher is part of who she is, and she uses...

Avoid these 2 time wasting mistakes... 04.02.2022

Send Jackie A Message! Welcome to episode 107, "2 Mistakes That Cost You Time ."  Don't have enough time to work on your yoga business?  Maybe you feel like you are in constant hustle mode, and can't keep up.  Burnout, hustle, overworking are all common in a yoga business.  But it doesn't have to be this way.  Sound too good to be true? It's not.  You can hit your rev...

Your Students Are A Mirror 28.01.2022

Send Jackie A Message! Welcome to episode 106, "Your Students Are A Mirror  ."  There is an abundant amount of students who are meant to work with you.   And they don't just show up by random chance.  Do you how to turn on the steady stream?  There is only one thing you need to know.  Your students are a mirror.  This episode will give you an exercise to look into the mirror of stud...

Create a magnetic brand and attract students to you. 21.01.2022

Send Jackie A Message! Welcome to episode 105, "Create a magnetic brand and attract students to you ."  You want new students to effortlessly walk into your studio?  People to DM you 'out of the blue' to book your privates?  You have to attract students to your business like a magnet.  This is not only possible but it is simple.  There is a clear three-part process to creating...

Convert Your Audience To Paid Students 14.01.2022

Send Jackie A Message! Welcome to episode 104, "Convert Your Audience To Paid Students ."  If you have an engaged audience of students, but no one is actually buying your offer... You've got a sales problem.  You are probably sitting on your next paid student right now.  All you have to do is learn how to convert them to your paid offer intentionally.  You don't need to use ema...

#1 Branding Mistake In Your Yoga Business 07.01.2022

Send Jackie A Message! Welcome to episode 103, "#1 Branding Mistake In Your Yoga Business."  Misunderstanding what your brand actually is will cost you time, and lots of money.   Most yoga teachers and studio owners know that they need a brand... but far too many make the #1 branding mistake. In order to create a six-figure brand, you just need to know exactly what a brand is.  I’m shari...

The thing you HAVE to sell to retain new students. 31.12.2021

Send Jackie A Message! Welcome to episode 102, "The thing you HAVE to sell to retain new students."  In January yoga businesses will see an increase of 34% to 50% new students...thanks new years resolutions.  But most people give up on their new year's resolutions within 32 days.  So, as a business owner, you need a strategy for retaining those new students. It's not the time f...

How To Increase Your Visibility & Grow Your Yoga Business 24.12.2021

Send Jackie A Message! Welcome to episode 101, "How To Increase Your Visibility & Grow Your Yoga Business."   One of the major things I work on with my clients is how to get visible.  People have to know you exist before they can hire you.  The best way to make this happen is by increasing awareness of your business – the number of eyeballs that are on YOU and your business.  There a...

Mindfully Evaluating 2021 17.12.2021

Send Jackie A Message! Welcome to Yoga Boss Episode 100, "Evaluating 2021."  Have you ever felt like you might not 'have what it takes to build a business?  Maybe you've been taking the same action week after week and still aren't seeing results.  Or you've been thinking that you need to work on yourself, first before you can actually make the money you want to make. ...

Transactional vs Relational Marketing 10.12.2021

Send Jackie A Message! Welcome to Yoga Boss Episode 99 "Transactional vs Relational Marketing."  Have you ever found yourself frustrated and wanting to quit a strategy you are using in your business because you aren't seeing results fast enough?  Maybe you've been posting on social media hoping for a boost in followers.  Or you've been offering free meditations for your au...

How To Create A Successful Yoga Business 03.12.2021

Send Jackie A Message! Welcome to Yoga Boss episode 98, "How To Create A Successful Yoga Business ." Building a successful yoga business doesn't come down to luck. You don't have to be in the 'right' city. You don't have to be an extrovert. You don't have to create an online course. Building a successful yoga business is all about stepping into the role of C...

Profitable Yoga Boss Concept: Intentional Marketing 26.11.2021

Send Jackie A Message! Welcome to Yoga Boss episode 97, "Profitable Yoga Boss Concept: Intentional Marketing" Marketing is not about promoting yourself...  If you are marketing your business without a strategy you'll end up posting, emailing, creating flyers without seeing a return on your work.  You need a marketing strategy....and no I don't mean a content calendar (content c...

Client Interview: Understanding Your Nervous System in Business Katie's $50k+ 2021 19.11.2021

Send Jackie A Message! Welcome to Yoga Boss episode 96, "Client Interview: $50k and your nervous system with Katie Olderman." We've got another client interview today. My client Katie is on the podcast sharing about her success this year making $50k in her first year of business. Katie shares how she uses anxiety as a superpower in her business. We touch on what it: -Katie's bu...

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