Jackie Murphy
The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Welcome to The Studio CEO , the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place. I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business. Join me as we dive into strategies, insights, and real-world advice to help you grow your reven...
Author
Jackie Murphy
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
Holiday Season Selling 21.10.2022 25:15
Send Jackie A Message! Welcome to Yoga Boss episode 143, "Holiday Season Selling." The holiday season is around the corner. It is NEVER too early to start planning your business strategy for this holiday season. You need a clear message for the holidays and a clear offer for your ideal students. Many of the holiday season strategies you hear are outdated and will lead to burnout. In...
Details and FAQ The Profitable Yoga Boss Group 14.10.2022 34:51
Send Jackie A Message! Welcome to episode 142, "Details and FAQ The Profitable Yoga Boss Group." Enrollment is OPEN for The Profitable Yoga Boss Group! If you have been curious about joining The Profitable Yoga Boss Group this podcast is perfect for you. In this episode, I break down the details of The Profitable Yoga Boss Group. Listen in to determine if The Profitable Yoga Boss Group i...
How to Use Consistency To Retain New Students 07.10.2022 17:39
Send Jackie A Message! Welcome to Yoga Boss episode 141, "How to Use Consistency To Retain New Students." Inside The New Student Solution Free 5-Day Training, I am teaching you exactly what to say and when to retain new students in your business. This podcast is BONUS material for that training. Consistency has been proven to improve student retain and is vital for scaling your busine...
What would I do to get more students in my yoga business. 30.09.2022 25:09
Send Jackie A Message! Welcome to Yoga Boss episode 140, "What would I do to get more students in my yoga business." Whether you are just starting out and want to get your very first student... Or you've got 100 members and want 1000 members in your membership... Creating the quality and quantity of new students you want in your business is 100% within your control. In this episo...
My $400k Launch Strategy 23.09.2022 36:11
Send Jackie A Message! Welcome to Yoga Boss episode 139, "My $400k Launch Strategy." Launching has been a routine part of my business for the past two years. In this episode, I am sharing my exact launch strategy that has brought in over $400k. If you've ever wondered what kind of planning, implementation, and evaluation goes on behind the scenes at Yoga Boss, tune into this podcast...
Using Testimonials In Your Yoga Business 16.09.2022 25:14
Send Jackie A Message! Welcome to Yoga Boss episode 138, "Using Testimonials In Your Yoga Business." Within the Yoga Industry, we are missing out on a KEY strategy for converting and retaining students: Testimonials. Client testimonials are an easy way to help students feel more comfortable and safe to buy your offer. Maybe you feel awkward asking for testimonials? Maybe you ask but neve...
Selling more students with Active Listening 09.09.2022 27:10
Send Jackie A Message! Welcome to Yoga Boss episode 137, "Selling more students with Active Listening." As an entrepreneur, you will always be marketing and selling. But most yoga teachers and studio owners are ONLY marketing their businesses. They haven't created the space actually to sell in their business... How do you know if this is you? What are you spending your time doing mo...
Which Marketing Platform Should You Use? 02.09.2022 21:07
Send Jackie A Message! Welcome to episode 136, "Which Marketing Platform Should You Use?" Ever spent time wondering which platform to choose for your business? Maybe you are using a platform but wondering if it is actually going to work for you. This is a decision all business owners make. Choosing a platform for marketing your business doesn't have to be overwhelming. This pod...
Create A Profitable Yoga Business in One Hour A Day 26.08.2022 24:56
Send Jackie A Message! Welcome to episode 135, "Create A Profitable Yoga Business in One Hour A Day." In this episode, I teach you how to build a profitable yoga business working just one hour per day. In today’s episode, you’ll learn: Open Enrollment for the next Profitable Yoga Boss Group Oct. 14th, 2022 Why you might think just doing more is the answer. How to stop overworking and...
Doubling The Studio's Revenue in Four Months with Johanna 19.08.2022 48:25
Send Jackie A Message! Welcome to Yoga Boss episode 134, "Doubling The Studio's Revenue in Four Months with Johanna." A new client interview with Johanna of Youyoga. "Johanna is 25 Years old and runs her own Yogastudio called Youyoga. She runs it with my amazing business partner and they currently have a team of 6 Yoga teachers who work with us. Their studio supports people in...
Dream to Reality: Opening for a thriving yoga studio with Robyn Gornicki-Davis 05.08.2022 47:39
Send Jackie A Message! Welcome to Yoga Boss episode 132, "Dream to Reality: Opening for a thriving yoga studio with Robyn Gornicki-Davis," A new client interview with Robyn! "Robyn is the founder of Serenity Power Yoga. Robyn’s passion for yoga and how it has helped improve her life is “why” she opened a yoga studio. Everyone deserves Yoga. Yoga is more than just Warrior 1 or...
Consistent $3k Months working on the business one hour per day with Mary Kate Vanecko 29.07.2022 50:57
Send Jackie A Message! Welcome to Yoga Boss episode 131, "Consistent $3k Months working on the business one hour per day with Mary Kate Vanecko," A new client interview with Mary Kate! "Mary Kate Vanecko is the founder of MAVA Boxing, the only program that connects boxing with functional strength training to help high performers build muscle, reduce stress, and connect to their gr...
Believe In Yourself As CEO 22.07.2022 34:54
Send Jackie A Message! Welcome to episode 130, "Believe In Yourself As CEO." Ever had the thought "Maybe, I'm just not good at business?" Or "Maybe a profitable yoga business isn't meant for me, I don't know if I could." You are not alone. Many yoga teachers don't have a business education and mistakenly believe they aren't meant to be busin...
Marketing That Creates Connection 15.07.2022 25:09
Send Jackie A Message! Welcome to episode 129, "Marketing That Creates Connection." Is your marketing converting students the way you'd like it to be? You may be missing one key piece of marketing: connection. In this episode, I dive into how to create marketing that connects with your students. Implement this practice and then let me know how it works for you! In today’s episo...
Hit Your Goal in 2022: A Practical Exercise 08.07.2022 23:05
Send Jackie A Message! Welcome to episode 128, "Hit Your Goal in 2022." Want to know how to make hitting your 2022 goals easier? This episode is a practical exercise you can use DAILY in your business that will make achieving your goal simpler and easier. Implement this practice and then let me know how it works for you! In today’s episode, you’ll learn: 5 Step Daily Practice That Wi...
Trigger The Sale 01.07.2022 23:28
Send Jackie A Message! Welcome to episode 127, "Trigger The Sale." Have you been selling with a false sense of urgency just to get a few students to buy hopefully? This podcast is for you. You do not have to use sleazy, dishonest sales tactics in your business. Actually, I highly advise you don't. You can increase your conversion rates, and increase your revenue when you fully u...
Loving Your Offer 24.06.2022 22:42
Send Jackie A Message! Welcome to episode 126, "Loving Your Offer." Are you one of the yoga teachers or studio owners with a menu of offerings that aren't selling the way you want them to? Maybe you have an offer but you aren't sure that it is exactly right for your students and are wondering if it's time to change it. Your offer is the foundation of your business. And...
Create more content in less time 17.06.2022 21:58
Send Jackie A Message! Welcome to episode 125, "Create more content in less time." Do you ever sit down to write a post, only to get up an hour later with nothing written? Or maybe you send a weekly newsletter to your email list, but it takes you days to write? You are not alone. Creating content for your students is a valuable way to market your business, and nurture your students. ...
Unintentional vs Intentional Marketing 10.06.2022 32:41
Send Jackie A Message! Welcome to episode 124, "Unintentional vs Intentional Marketing." What is the point of marketing your business? Is your marketing purpose driven? In this episode, I teach you the purpose of marketing your yoga business, and how to market your business with intention. Marketing should feel just like teaching a class. Service driven. Easy. Sustainable. If yo...
When people say no to your offer.... 03.06.2022 19:53
Send Jackie A Message! Welcome to episode 123, "When people say no to your offer..." Getting "no's" in your business is part of the journey. It's inevitable and it's not a problem. As a business owner, it is imperative to understand WHY your students say no to your offer. This episode breaks down exactly what happens when students say no and a three-step proce...
Opening a Yoga Studio and hitting $5k months with Tarah Mancl 27.05.2022 58:45
Send Jackie A Message! Welcome to Yoga Boss episode 122, " Opening a Yoga Studio and hitting $5k months with Tarah Mancl ." "Tarah Mancl is the owner of The Wellness Barn Studio. She is a 200- Registered Yoga Teacher, Board Certified Health Coach for private clients and group classes, A member of the American Association of Drugless Practitioners, small business owner, a Coaching C...
How to Triple Your Revenue and Work Less with Lisa O'Connor. 20.05.2022 54:04
Send Jackie A Message! Welcome to Yoga Boss episode 121, "How to Triple Your Revenue and Work Less with Lisa O'Connor." " Lisa O’Connor owns a yoga studio right outside Boston, in Quincy Massachusetts. Her yoga studio focuses on the power and benefits of yoga for anyone and everyone if you are willing to let yoga work for you. The studio offers classes from power yoga, to chair...
$18k Revenue Months & Quitting Corporate Job with Karina Baldwin 13.05.2022 1:06:19
Send Jackie A Message! Welcome to Yoga Boss episode 120, "$18k Revenue Months & Quitting Corporate Job with Karina Baldwin" " Karina is a yoga teacher and Hiking Yoga and Meditation Retreat host who helps you filter out all the influence of those around you to rediscover your truest self! She has a Masters's in Sport and Performance Psychology, is a Mental Performance Coach...
Selling More Online Memberships at a Higher Price with Stacey Stufflebeam 06.05.2022 1:05:02
Send Jackie A Message! Welcome to Yoga Boss episode 119, "Selling More Online Memberships at a Higher Price with Stacy Stufflebeam." "Stacey Stufflebeam has taught yoga for 15 years and is the founder of Stacey Stufflebeam Yoga, an online yoga membership designed to help you find peace and feel better in the present moment. The membership helps you conquer self-doubt and build self-...
The Profitable Yoga Boss Group Q&A 29.04.2022 25:31
Send Jackie A Message! Welcome to Yoga Boss episode 118, "The Profitable Yoga Boss Group Q&A." What is the Profitable Yoga Boss Group? What will I learn there? Who is this group perfect for? How will this group help me build a profitable, sustainable yoga business? Will this group help me with my offer, price and grow my student following? I've been getting lots of questions a...
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