The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Send Jackie A Message! Welcome to Yoga Boss Episode 194, “Hitting $100k With Heather From We Be Yoga Studio” Heather found strength in the ancient practice of yoga. She shares the parallels between the 12-step program and yoga's core principles that fostered a transformative personal recovery. The challenges of building a studio and balancing passion and practicality. The truths about growth...

Send Jackie A Message! Welcome to Yoga Boss Episode 193, “5 Key Parts Of Marketing Your Yoga Business.”  Yoga teachers know that marketing is essential for their yoga business to thrive.  But marketing is more than just posting on a social media channel or emailing a newsletter.  Instead of searching for marketing ‘tactics’, you must learn how to market a business of any size. In this episode, I d...

Send Jackie A Message! Welcome to Yoga Boss Episode 192, "Your Reference Group  Determines Your Success ." Success isn't just about business strategy but also the community you surround yourself with. David M. Cullen conducted a survey and concluded that your reference group can predict 99 percent of your success, so choosing a group of people who have what you want or are a few ste...

Send Jackie A Message! Welcome to Yoga Boss Episode 191, "Name Your Offer ." It can be tough for yoga teachers and studio owners to come up with the perfect name for their offerings. It's understandable that they may spend a lot of time and money trying to get it just right. You want to attract more students.  BONUS: Download the guide to get three strategies for creating a heartfel...

Send Jackie A Message! Welcome to Yoga Boss Episode 190, "Meant For More." If you have had the internal nudge that you are meant for more, this feeling is unique. And, I encourage you to notice and honor it. These gentle nudges are like a GPS of our lives, and it is our responsibility to honor them. Embrace the fear you may feel, it isn't there to halt your dreams, it is there to en...

Send Jackie A Message! Welcome to Yoga Boss Episode 188, "Sell To Types Of Buyers." There is a way for you to work with more students in your business, and all it requires is a simple tweak in your business foundation. Most yoga businesses structure their offers based on the different types of services they offer. Think: How often students can visit, how many classes they will get. When...

Send Jackie A Message! Welcome to a riveting episode of Yoga Boss, Episode 188 - "What to do if your success feels fragile."  Have you ever stood on the precipice of success, feeling the exhilaration but also grappling with that nagging sense of vulnerability? If you've ever questioned whether your hard-earned success might slip through your fingers, this episode is your lifeline. ...

Send Jackie A Message! Welcome to Yoga Boss episode 186, “Yoga is not a commodity.”  There may be a way for you to increase your revenue without having to work more hours…  And as a yoga business owner, that probably is exactly what you want.  Listen, this isn’t too good to be true. We aren’t just blowing smoke.  When you understand that yoga is not a commodity, you can confidently price your serv...

Send Jackie A Message! Work with Jackie Murphy Say Hi on Instagram @studioceoofficial 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/evergreen-3mm-organic Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message! Welcome to Yoga Boss episode 184, "5 Ways To Earn Trust From Your Audience."  Are you ready to learn how to build a loyal and engaged following?  Do you want to connect authentically with your audience and make a lasting impact on their lives?  If so, this is the episode for you.  Trust is the cornerstone of any successful business, and this episode offers practica...

Send Jackie A Message! Welcome to Yoga Boss episode 183, "Healthy Detachment From Your Business." If your sense of self-worth or self-value changes based on the bottom line of your business or how productive you were in a day, this podcast is for you... Unhealthy attachments in your business create worry, stress, and overwhelm. In order to build a lifelong sustainable business, you must...

Send Jackie A Message! Welcome to Yoga Boss episode 182, "Strategically Selling A Yoga Retreat with Stacey Stufflebeam."  Are you ready to take your yoga business to new heights and explore the rewarding world of hosting a yoga retreat? We understand that you might have some doubts and fears holding you back. Questions like, "Will it sell out?" or "Can I turn a profit?&quo...

Send Jackie A Message! Work with Jackie Murphy Say Hi on Instagram @studioceoofficial 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/evergreen-3mm-organic Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message! Work with Jackie Murphy Say Hi on Instagram @studioceoofficial 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/evergreen-3mm-organic Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message! Welcome to Yoga Boss episode 179, "Guilt or Growth: Embracing the journey when you miss the mark."  Are you a new yoga teacher striving to build a thriving career?  In this empowering episode of Yoga Boss, join host Jackie Murphy as she shares invaluable insights and inspiring stories to help you navigate the ups and downs of your yoga teaching journey.  Delving in...

Send Jackie A Message! Welcome to Yoga Boss Podcast - Episode 178, "Q&A: Typical Schedule, Confident & Retention, Business when Life Hands You Unexpected Events." Gain Expert Insights and Strategies to Build a Profitable Yoga Busines Are you a yoga teacher or studio owner dreaming of a profitable and thriving yoga business? Look no further! Welcome to the Yoga Boss podcast, where...

Send Jackie A Message! Welcome to Yoga Boss episode 177, "Define Your Business Values: An Exercise."  Welcome to "Yoga Boss," the podcast designed specifically for yoga teachers and studio owners who are ready to build a profitable and purpose-driven yoga business.  In this special episode, Episode 177, titled "Define Your Business Values: An exercise," we're div...

Send Jackie A Message! Welcome to Yoga Boss episode 176, "How to stop feeling self conscious about marketing and selling." Are you tired of feeling self-conscious every time you show up to market and sell your products or services?  Imagine a world where you can confidently record an Instagram story without worrying about what others may think of you.  We know it is possible and we'...

Send Jackie A Message! Welcome to Yoga Boss episode 175, "How to track social media metrics to hit your business goals.' According to data, businesses that use social media for sales are 51% more likely to hit their revenue goals. Using social media to market and sell your business is vital in 2023. However, using social media to sell isn't as simple as posting consistently and wait...

Send Jackie A Message! Work with Jackie Murphy Say Hi on Instagram @studioceoofficial 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/evergreen-3mm-organic Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Send Jackie A Message! Welcome to the Yoga Boss podcast episode 173, "If your students wanted it, would they buy?" You'll probably heard the phrase, "If they wanted it they would buy..." And this belief is a costly error in your business. Your students are not meant to be the sales person of your business. It simply isn't true that if they wanted your offer, they woul...

Send Jackie A Message! Welcome to the Yoga Boss podcast episode 172, "Avoid Burnout As A Yoga Business Owner." Running a business can take on toil on your mind, body and spirit. It is vital for you to understand two concepts in your yoga business. Your production and your production capability. Understanding how to maintain your production capability is the key to avoiding burnout in you...

Send Jackie A Message! Welcome to Yoga Boss episode 171, "Master Customer Support To Grow with Kristen Alanah ."  When you have stellar customer support, your business is more profitable.  It is said that improving your retention rate with customers by 5% adds 30% profitability to your business.  Therefore it is vital for you to learn how to deliver an amazing customer experience.  On th...

Send Jackie A Message! Welcome to Yoga Boss episode 170, "The Infinite $1k Course."  Join The Infinite $1k Course now: https://www.theyogabossgroup.com/join THE INFINITE $1K Are you ready to make money? The Infinite $1k is a step-by-step course designed to teach Yoga Teachers how to make their first $1,000 so they can do it again and again.  You have a passion for teaching yoga.  Turn yo...

Send Jackie A Message! Welcome to Yoga Boss episode 169, "Advice For New Yoga Teachers."  When you graduate from teacher training sometimes you are left questioning, "What now?" Or "Where do I go from here?"  Maybe you'll end up at google as I did.  Or ask a mentor teacher whose teaching style you admire.  But sometimes the advice you'll get will leave you w...