The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Send Jackie A Message! Ever thought about transforming your passion into a thriving studio business? In this episode we talk to Heather, the founder and CEO of We Be Yoga and We Be Yoga School, who did just that. Heather shares her journey with yoga, the process of launching her studio during the height of the pandemic, and learning the different elements of effective leadership as she transitione...

Send Jackie A Message! Have you ever wondered how to start and grow a yoga studio while growing a family? In this episode of The Studio CEO podcast, we talk to Katelyn, the owner of Port City Power Yoga in Wilmington, North Carolina.  Katelyn shares her story of opening her studio in 2020 with the support of her husband, and how she manages life as a mom of two energetic boys while running her bus...

Send Jackie A Message! Welcome to The Studio CEO Podcast episode number 1, "Unlocking Seven Figure Success: From Owner to Studio CEO." In this episode, you'll learn: -What Jackie created in the podcast hiatus -The difference between a business owner and a Studio CEO -What to focus on to ensure long-term success and sustainability -How to enroll in The Pack Your Classes Challenge Are...

Send Jackie A Message! This is an episode where I'm giving you more vulnerability and behind-the-scenes than I typically do. I'm actually recording from the hotel room I have to myself in Palm Beach, Florida, where I came to take a break after the hardest, most intense year of my life. I'm at one of those points where I need to really prioritize my and my family's well-being. A...

Send Jackie A Message! Marketing is a skill you can learn and master over time. And one you need to!  Because most of us don't leave Teacher Training with the skill of Marketing in our back pockets. Here's a great analogy to distinguish marketing from the different media types we'll break down in today's episode: Marketing is your message. You build and work on crafting it over...

Send Jackie A Message! So many of the Yoga Boss Podcast episodes give you massive information in the form of actions to take and strategies to employ. In fact, in one of my most popular masterclasses (How to Grow Your Yoga Business on Instagram), I give you step-by-step guide for exactly what to do in your IG Stories, what to post, etc. Grab your Free Ticket for the next masterclass on April 15 !...

Send Jackie A Message! In Episode 213, I teach you exactly what you should be doing in your after class announcements. This will apply to you, whether you're teaching group Asana classes, a Meditation Teacher or a Studio Owner. Here's why I'm so passionate about this: In my first year teaching yoga full-time, I drove 40,000 miles in one city , teaching class after class — and that y...

Send Jackie A Message! If you don't follow me on Instagram yet, make sure you do now! @thebusinessofyoga From time to time, I'll ask you to let me know what questions you have, and create an entire podcast episode around the answers - which is exactly what we're doing today. These episodes give me chance to share more behind-the-scenes info about who I am and how I run my business....

Send Jackie A Message! If you want to grow your Yoga Business but don't want to use social media, I'm here to tell you it's possible. In this episode, I'm giving you five different ways to grow your business that will work online and offline! PS, if you do want to use the tool of social media to grow your business - I say, let's do it. I want you to know you don't hav...

Send Jackie A Message! Today we're exploring a common objection we all encounter in sales: "I'll just do this on my own." This often sounds like, "I'll do this on YouTube; I'll do it on my own for free; I don't need to pay for yoga." And as a service provider, you want to know how to handle it! To clarify, handling this objection does not mean "pus...

Send Jackie A Message! Ready to work less in your business AND make more money? Keep listening. Because I know you didn't start your business to be burnt out and overwhelmed. You started it because it's something you're truly passionate about. And you want that passion to help you build a life you love - not take away from it! What's going to make the difference for you is gett...

Send Jackie A Message! Have you ever hit a point in your business where it feels like you've tried everything , but you still haven't been able to accomplish your goal? How do you know what to do next?? This episode is for you. We're going to talk about the necessary shifts in your mindset and your actions, if you're not seeing the success you want.      You may have only scrat...

Send Jackie A Message! Want to take time off and still hit your revenue goals? This is the episode for you! Even if you're not planning a maternity leave, but want to limit the hours/week you work, this episode will break down the steps you need to take to make the money you want to. In this episode, I share my personal experience of planning and taking time off for both of my sons. And I get...

Send Jackie A Message! Welcome to episode 206, "Is it wrong to want to make more in your yoga business?" First, an invite! Whether your January is already full of momentum, or you want to kick it into gear, you're invited to The GROW Challenge - starting Jan 29th 2024. It's designed to help you make more and keep more profit in your business. See you inside! In this episode, I...

Send Jackie A Message! Welcome to Yoga Boss episode 205, "The 2024 Vision Workshop.” We're going to talk about the the importance of creating a clear vision for your life and business in the future year 2024.  The Importance of Goal Setting and Support Reflecting on the Past Year: Gratitude and Desire Creating Your Vision for the Future Vision Meditation: Imagining Your Future Self Ident...

Send Jackie A Message! Welcome to Yoga Boss episode 204, "Your Marketing Plan for 2024.” We're going to talk about the difference between a successful yoga business owner and someone who isn't quite successful and what really matters. The importance of  understanding what makes you unique. Consumers right now Are willing to spend money with specialists. Marketing is all about buildi...

Send Jackie A Message! Welcome to Yoga Boss episode 203, “Creating a Island Movement & Five Figure Months with Mariesa .” This episode features our special guest Mariesa Barbara, founder of Island Movement Yoga and Wellness Center in St. Croix, US Virgin Islands. Reflections on the purpose of yoga practice and its influence over Mariesa's career path. Discussions around the process of exp...

Send Jackie A Message! Welcome to Yoga Boss episode 202, “Youtube Channel to Yoga Life Book: Guest interview with Brett Larkin.” In this episode, Brett Larkin and I discuss getting into the yoga industry with the aim of helping students but struggling to make money, marketing your business, scaling to six-figures, and maintaining a yoga boss mindset. This episode features our special guest Brett L...

Send Jackie A Message! Welcome to Yoga Boss episode 201, “Q&A Strategies, Challenges, and the Yoga Boss Mindset.” In this episode, I answer a series of questions related to concerns and challenges you're facing in the yoga industry. When to quit a full-time job to pursue a career in yoga. How to manage workshop requests at your studio. How to deal with the issue of clients trying to negot...

Send Jackie A Message! Welcome to Yoga Boss episode 200, “Number One Problem Stopping Yoga Business Owners: Confusion.” In this episode, I talk to you about the confusion we feel as new business owners and what to do about it. You will begin to master skills that you once felt were difficult by repeating them over and over. Business is a lot of decisions stacked on top of each other. Often, this c...

Send Jackie A Message! Welcome to Yoga Boss episode 199, “Grow Your Business This December.”   In this episode, I talk about growing your business this December.   Schedule work hours on your calendar with details of what you will be working on and why.   Decide on the results you will get from the scheduled work you put on your calendar.   Create an experience your students will want to talk abou...

Send Jackie A Message! Welcome to Yoga Boss Episode 197, "Business Transformation with Brandy and Sian." Brandy and Sian share their journey with yoga. Brandy discusses integrating pranayama and its impact on mindset and body connection. She discovered yoga's meditative side due to injuries. Sian shares how she was a professional stunt performer, which provided challenges of constan...

Send Jackie A Message! Welcome to Yoga Boss episode 198, “How to Create An Offer."  The Business of Yoga course and membership is finally here! This course offers foundational business skills for yoga professionals at an accessible rate. November 10th is the FINAL DAY to join and get the Founding Member Rate + The Double Book Bonus There is a need to bridge the gap between extensive yoga know...

Send Jackie A Message! Welcome to Yoga Boss episode 196, “Introducing: The Business of Yoga Course & Membership.” The Business of Yoga course and membership is finally here! This course offers foundational business skills for yoga professionals at an accessible rate. There is a need to bridge the gap between extensive yoga knowledge and a lack of business acumen in the yoga community. The Busi...

Send Jackie A Message! Welcome to Yoga Boss Episode 195, “300% Business Growth with Bethany Bouquet” In this episode, I chat with Bethany, who started her journey with an ambition to run a half marathon in 2019. Bethany neglecting to stretch led to tight muscles and an overuse injury.  She turned to yoga for relief and found a passion for it. We chat about: The importance of niching down and speak...