The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Send Jackie A Message! You’ve hired the help. You’ve delegated the tasks. So why does it still feel like you’re the only one actually carrying the vision? In this episode, we’re breaking down why your team might be checking boxes—but not moving the business forward—and how to fix it with one simple shift: getting everyone aligned around one clear, specific goal. You’ll learn how to lead your team...

Send Jackie A Message! Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing. Seasonal shifts don’t have to derail your business—they can actually guide your strategy. In this episode, we talk about how to work with seasonality instead of against it, using real client data, mindset-aware me...

Send Jackie A Message! Ever wonder what actually goes on behind closed doors in a fitness franchise deal? In this episode, I’m sharing the real story of when I almost opened a boutique franchise—and what I learned about the systems, expectations, and financial commitments that come with it. From a $25K pre-opening marketing budget to 8% franchise fees and no territory protection, I break down what...

Send Jackie A Message! Ever caught yourself saying "It only takes a few minutes, I'll just do it myself"? This seemingly innocent phrase might be the very thing holding your studio back from sustainable growth. Those "quick" five-minute tasks—responding to DMs, handling sub requests, ordering supplies—aren't so quick when you add them up. They could be stealing hours...

Send Jackie A Message! You’re getting clicks, views, and even a few DMs… but no sales? You're not broken. Your offer isn't either. You're likely in the part of the buyer journey no one talks about — the silent gap between curiosity and commitment. In this episode of the Studio CEO Podcast, Jackie breaks down: What it really means when people click but don’t buy Why 98% of visitors w...

Send Jackie A Message! Leadership isn’t about having all the answers—it’s about how you show up for your people. For many studio owners, the shift from teacher to leader is where things get real. In this episode, I share the moment that cracked me open—and how it reshaped the way I lead my business and my team. If you’re stuck in operator mode, constantly putting out fires and feeling frustrated b...

Send Jackie A Message! Ever felt like walking away from your studio? That “I can’t do this anymore” moment might hold more wisdom than you think. This episode isn’t about pushing through burnout—it’s about listening to what those quitting thoughts are really trying to tell you. Most studio owners think they need better marketing or pricing. But what’s often missing is the deeper self-concept work—...

Send Jackie A Message! Building trust doesn’t have to take years—it can be accelerated using a strategy called "borrowed trust". By strategically aligning with already trusted people, places, or platforms, yoga and Pilates businesses can go from unknown to thriving—much faster. I have seen so many new entrepreneurs wait until they feel "established enough" before charging premi...

Send Jackie A Message! What if the biggest obstacle to your studio’s growth wasn’t the market—but your own doubts? For Mariesa, leader of Island Movement, achieving her vision meant shifting her mindset, letting go of doubts, and stepping into leadership. Now, she’s built a thriving community, scaled her revenue 10x, and continues to break records in 2025. In this episode Mariesa shares: Her journ...

Send Jackie A Message! Eighteen months ago, my world turned upside-down.  I discovered my husband’s addiction, and despite running a successful seven-figure business, I retreated. I pulled back on marketing, stopped podcasting, and focused on serving my existing clients while I navigated the hardest season of my life. When I finally emerged from my healing cocoon this January, everything had chang...

Send Jackie A Message! What if creating a strong yoga community wasn’t about having it all figured out—but about starting small and letting it evolve?  Today I speak with my client, Erin Ford, owner of OM Old Orchard, who did just that and has grown a loyal, engaged studio in just one year. In this episode, Erin shares: her journey to discovering yoga and powerful connections she found between fai...

Send Jackie A Message! What if your mindset around financial success is holding you back? Welcome to Episode 17 of The Studio CEO Podcast: Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact. Join me, Jackie Murphy, as we break down the biggest money blocks holding you back and show you how to reframe wealth as a tool for growth—not greed. In this episode, we'll explore: Why y...

Send Jackie A Message! Ever feel like burnout is standing between you and the life you actually want? In this episode, I talk with my client Mariah as she shares how she built a thriving yoga business by embracing emotional resilience and meaningful connection. Her journey proves that the ability to feel emotions deeply isn’t a weakness—it can be the foundation of a powerful, purpose-driven busine...

Send Jackie A Message! What if your studio income felt as steady and reliable as a paycheck? Join me, Jackie Murphy, as I break down the proven strategies that turn fluctuating revenue into financial consistency. Whether you're tired of the feast-or-famine cycle or looking for smarter ways to scale, this episode is filled with insights to help you create a sustainable, thriving business. In t...

Send Jackie A Message! What if your yoga or Pilates certification program could attract an entirely new audience and significantly boost enrollment?  Welcome to the Episode 14 of the Studio CEO Podcast, where I teach you how to break free from the common marketing pitfall of speaking only to those already interested in certification.  In this episode of Studio CEO, you'll learn:  How to trans...

Send Jackie A Message! It’s been five years of this podcast, and after a challenging season, I’m back—reenergized and ready to reconnect with you. To celebrate, I’m kicking off February with an exciting giveaway and diving into something every studio owner needs: how to get your team to be more productive without working more.  Productivity isn’t about doing more —it’s about leading better. In thi...

Send Jackie A Message! Tabby Johnston's inspiring journey highlights her transformation from a struggling yoga teacher earning minimal income to a confident yoga business owner successfully launching a teacher training program. Through embracing self-care and focusing on meaningful connections with students, she has created a thriving enterprise that empowers both herself and those she teache...

Send Jackie A Message! Mia's inspiring journey from yoga enthusiast to successful studio owner is the heart of our latest Studio CEO Podcast episode. Mia initially found yoga in 2016 as a way to find peace and clarity as a new mother. Her dedication to the practice transformed her life, leading her from a passionate student to an ambassador, then to a teacher, and finally to owning her own st...

Send Jackie A Message! Unlock the secrets of crafting a business routine that not only fuels growth but also offers peace of mind. Ever wondered how the prefrontal cortex can be the game-changer in your daily planning? Join me, Jackie Murphy, on the Studio CEO Podcast as we explore the art of mindful scheduling and the power of strategic action to keep procrastination at bay. Learn how to harness...

Send Jackie A Message! What if you could transform your yoga business into a thriving powerhouse by 2025? Join me, Jackie Murphy, as we explore the untapped potential within the yoga and Pilates industry, projected to skyrocket to $215 billion by the end of 2025. This episode is all about stepping up and transitioning from hope to a mindset of inevitable success. By embracing your role as a studio...

Send Jackie A Message! Picture this: you're a yoga or Pilates studio owner looking to not just survive but thrive in a competitive industry. Is it possible to leverage premium value offers to transform your business? Yes, it absolutely is—and this episode is all about showing you how. Join me, Jackie Murphy, as I share insights from a recent free masterclass on pricing and recount my experien...

Send Jackie A Message! Discover the transformative journey of Francesca Cervero, a seasoned yoga teacher who turned her passion into a thriving private practice without the crutch of social media. From her roots as a college dancer to finding profound insights through Bikram and Jivamukti yoga, Francesca shares how these experiences shaped her understanding of mindfulness and self-awareness. Her s...

Send Jackie A Message! Can a yoga or Pilates business become more than just a place for exercise? Discover how the concept of a "third place," as defined by sociologist Ray Oldenburg, can transform your studio into a community hub where students aren't just attendees—they're family. Join me, Jackie Murphy, as I recount my personal journey from leaving a studio in 2019 to buildi...

Send Jackie A Message! How can you transform hesitant leads into loyal, paying clients? Join me, Jackie Murphy, on this episode of the Studio CEO Podcast, as we unpack the magic question that turns indecision into commitment. You’ll learn why indecisiveness not only harms your business but also leaves potential clients stressed and dissatisfied. By embracing a mindset that anticipates success and...

Send Jackie A Message! Get a behind-the-scenes look at what it takes to blend passions into a successful business with Dr. Kennedi Pierce, the mastermind behind Journey Mindfully, an innovative infrared yoga studio. In this episode Dr. Pierce shares her entrepreneurial journey from developing a love of chiropractic care through her aunt, to discovering yoga in high school, and ultimately opening h...