The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Send Jackie A Message! In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Master Certified Life Coach Katie Pulsifer to explore why mindset is the real ceiling on business growth. If you’ve ever felt like you’re doing everything “right” but still can’t scale without stress, this conversation will show you why coaching is the missing skill. You’ll learn how coaching improves le...

Send Jackie A Message! In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Julian Barnes, CEO of BFS Network, to unpack real data on studio profitability. Drawing from the most comprehensive State of the Industry report to date, this conversation reveals why most yoga studios remain stuck at 1–9% profit — while Pilates studios are far more likely to exceed 20%. You’ll learn the...

Send Jackie A Message! Is your team constantly bringing you problems instead of solutions? Do you find yourself answering "What should I do?" multiple times a day? If so, you've accidentally trained your team to stay dependent on you—and now you're the bottleneck to your own growth. In this episode, we'll break down the "Incomplete Tasks / Bring-Me-Problems" empl...

Send Jackie A Message! You have the desire to build a yoga business, but desire isn't enough—you have to take action. And that's where most yoga teachers get stuck. When discomfort, fear, doubt, or overwhelm shows up, they stop. In this episode, Jackie Murphy teaches you how to notice that discomfort and act anyway—the single most important skill for building your business. You'll l...

Send Jackie A Message! Building a yoga business is exactly like practicing yoga: you show up, you try something, you evaluate what worked and what didn't, you breathe, and you keep going. But most yoga and Pilates teachers stop evaluating their business actions—or they try something once, it doesn't work, and they quit. In this episode, we walk through the exact process I teach my client...

Send Jackie A Message! What does it actually take to build a seven-figure coaching business? In this episode, Jackie Murphy pulls back the curtain on the 10 core business philosophies that guided every major decision in scaling her coaching business to $1.5 million in revenue—without burning out. This isn't about tactics or quick wins. It's about the foundational beliefs that shape how y...

Send Jackie A Message! Have you noticed your website traffic dropping even though you're still doing SEO? You're not alone, and it's not your fault. In this episode, Jackie Murphy breaks down the massive shift that happened in 2024-2025: the rise of AI search tools and why traditional SEO alone isn't enough anymore. You'll learn: Why more than 50% of Google searches now en...

Send Jackie A Message! If you’ve ever said, “I just need to find the right intro offer,” this episode is for you. Today, we'll break down one of the most common myths in the yoga and Pilates industry: that there’s a perfect intro offer or price point that will magically fill your classes. Spoiler: there isn’t. Instead, I'll show you what actually determines your success: whether your int...

Send Jackie A Message! Ever feel like someone’s about to “find you out”? In this episode of The Studio CEO Podcast, we're talking about the sneaky voice of imposter syndrome that shows up even after you’ve built the business, filled your classes, or hit six figures. And I share the exact moment I realized how success can still trigger that quiet fear of being “a fraud.” You’ll learn why our b...

Send Jackie A Message! In this episode of the Studio CEO podcast, host Jackie Murphy sits down with Alona Orofino, founder of Orofino Wellness, a thriving Pilates and nutrition studio in Fredericksburg, Virginia. Discover how Alana went from managing a restaurant to building a sold-out Pilates studio across two locations while integrating nutritional coaching and intuitive eating principles. Disco...

Send Jackie A Message! Opening a studio doesn’t have to mean years of trial and error. When you start with the right systems, strategy, and support, you can thrive from day one. In this episode of The Studio CEO Podcast , Jackie Murphy talks with client Mandy, owner of The Teal Yogi , about how she used the Grow Mastermind to launch a trauma-informed studio that’s already thriving in its first yea...

Send Jackie A Message! In this episode, we’re kicking off the Pack Your Classes Challenge with one powerful truth: strategy alone won’t fill your classes—leadership will. You’ll learn: Why leadership, not just strategy, is the multiplier for growth The most common leadership gaps holding studios back What it looks like to shift into the Studio CEO identity How focusing on profit (not just revenue)...

Send Jackie A Message! What does it really take to scale a thriving yoga or Pilates studio? In this episode of The Studio CEO Podcast , Jackie Murphy recaps her recent visit to Greensboro Power Studios and breaks down three powerful lessons every studio owner needs to hear. You’ll learn why communication, systems, and relationships are the foundation of growth—and how your unintentional thoughts m...

Send Jackie A Message! Episode Summary: If your emails are only telling people when your next class is… they’re probably not working. Most yoga and Pilates studio owners think they’re nurturing their audience when they send a weekly newsletter. But logistics like schedules and price updates don’t build belief—and belief is what actually turns warm leads into paying clients. In this episode of The...

Send Jackie A Message! Episode 40: The Truth About Running Ads: What Works, What Doesn't, and What You Need to Know Thinking about running paid ads for your studio or wellness business? Before you hand over your credit card to Meta or Google, there are three things I want you to hear first. In this episode, I’m breaking down the biggest mistakes I see studio owners make when jumping into paid...

Send Jackie A Message! Fall is right around the corner—but before you dive into scheduling, back-to-school promotions, or new offers, let’s hit pause and do it differently. In this episode, I’ll walk you through the 3 CEO-level moves that make all the difference when planning your next season. You’ll learn: Why skipping a summer celebration leaves you in scarcity The mistake of chasing attendance...

Send Jackie A Message! You can’t scale your studio if every decision requires your sign-off. In this episode Jackie explains the simple, powerful habit she calls The Leadership Pause:  a Micro-Habit that changes how your team shows up, makes decisions, and owns results.  If you’re tired of being the default problem-solver, this episode gives three practical shifts (ask first, replace approval with...

Send Jackie A Message! In this episode, we’re naming a hard truth: wellness has an efficacy problem. The data is clear—spending is up, but outcomes are down. So why aren’t people getting healthier? You’ll hear: What the stats really say about wellness in 2025 The sneaky ways the industry prioritizes aesthetics over outcomes Why your drop-in class isn’t enough anymore What the next generation of we...

Send Jackie A Message!  In this episode of Studio CEO, Jackie Murphy dives deep into how to transform your Instagram Stories from passive content into a powerful sales tool for your dance or creative studio. So many studio owners are stuck reposting reels, resharing student tags, or sharing their class schedule — thinking that’s enough to fill their programs. But that’s just visibility, not conver...

Send Jackie A Message! In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery. If you’ve ever found yourself “doing marketing” (posting, emailing, launching) and getting little in return, this episode will help you understand why. Jackie dives into: W...

Send Jackie A Message! If you’ve ever hesitated to invest in your business—even when you know it’s the right next step—this episode of Studio CEO will shift your entire approach.  Today we'll do a deep dive into the mindset trap that keeps entrepreneurs stuck: treating their business finances like personal finances. In this episode, you'll learn: Why personal finance habits (like “only s...

Send Jackie A Message! If $10k months feel like a dream you can’t quite reach, this episode will help you see exactly why. Spoiler: it’s not that you need to hustle harder, launch a new program, or change everything in your business. It’s that the thoughts running your studio right now are keeping you stuck. In this honest, no-fluff episode, I’m walking you through the exact beliefs that keep yoga...

Send Jackie A Message! Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners. In this episode, I talk with guest Angelica Govaert, founder of Nevada’s largest yoga studio and a savvy entrepreneur with nearly 40 years in the industry. Angelica shares her inspiring journey from childhood hardship to building a thriving yoga empire, and...

Send Jackie A Message! Is your messaging actually connecting—or are you unintentionally getting scrolled past? In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phrases like “reduce stress” or “get strong” no longer works. You’ll learn: The difference between descriptive and belief-based messaging How consumer b...

Send Jackie A Message! In this special Q2 listener Q&A episode, I’m diving into four smart, real-world questions submitted by you—from weekly calendar design to building rich referral networks.  You’ll hear how I plan my weeks for maximum momentum, what I coach my clients through when they’re stuck choosing between 12 “important” projects, how to know if it’s time to stick or pivot your market...