The STRONG Roofer™ w/ Adam Bensman

Ad costs are going up. Your PPC and LSA budget isn’t going as far as it used to. And the truth is… it’s only getting more competitive from here. Private equity is throwing buckets of cash into roofing. They’re trying to outbid the little guy. But this isn’t doom and gloom. It’s your chance to get more leads and more sales from what you’re already paying for. That’s why I’m showing you the 4 CRM au...

If you hate sounding pushy, fake, or salesy… this is for you. I’ll show you how to use these 7 methods of influence to close even more sales. Watch this new video: How to influence without being pushy. No sleaze. No tricks.   Just real influence that feels natural and honest. I hope this helps you serve more people by being authentically you. P.S. Be a hero and share this on to your team. They’ll...

The way we recruit in roofing is about to change. It’s already starting. And if you’re not ready… you’ll be left with a shrinking sales team, unmotivated reps, and no new applications. In this new video, I expose what’s happening right now—and what you need to do to survive and win. This is your wake-up call. Because when the recruiting war hits your market… it’ll already be too late. You need to...

What’s the difference between poor sales reps and big earners? How they start their day. They don’t snooze alarms. They don’t scroll social media in bed. They don’t wait to feel motivated. Each of them has a unique, battle tested ‘Magic Morning’ that works for them. I made you this video to show you what big earners do every morning. Watch it. Share it. Start your own magic morning routine. Experi...

I was broke… Couldn’t even afford gas to see my family for Easter. I called my mom to say I wasn’t coming… She wired me 20 bucks to buy gas. When I called her to say thank you, my stepdad chimed in and said, “Adam, you can make $100K selling roofs door to door.” I thought he was nuts. But I was desperate. So I tried it. And I got destroyed. Doors slammed. People screaming at me. Told to “go get a...

Ever feel like you lit your ad budget on fire? You hired a digital marketing agency… Paid thousands… And got ghosted. Or worse—left with nothing to show for it. You’re not alone. It’s time someone exposed what’s really going on behind the scenes. Watch this new video where I expose the dirty secrets that digital marketing agencies don’t want you to know. You’ll discover: 1) How most agencies run l...

The company behind Xactimate, Verisk, will own AccuLynx. A $2.35B acquisition… And roof claims may change forever. Because now… Verisk controls both the estimating, CRMs, and a lot more. claims. If you think insurance was tough before… Just wait. In this new video with John Senac, we discuss: - What Verisk openly shares in their investor deck - How contractor data could be used for insurance prici...

Starting a career in roofing sales is like… “WOOHOO!” Then… “Oh *&%^ what did I sign up for?” But with the right advice, you can get from *&%^ to HECK YEAH and start closing deals in no time. That’s why I made this new video. To share the advice I wish someone gave me when I got started. Watch and share this one with the new hires on your team. P.S. Hiring and training new roofing sales re...

I used to get stuck pitching on the porch all the time. Found damage. Showed pics. Still didn’t get invited in. It sucked. Then I started asking this one simple question. And like magic — I started getting invited inside. Watch this new video to learn it. Try it. You’ll start closing more deals at the kitchen table. Be a hero and share this with your team. P.S. We share gold like this every day in...

Roofing sales is more cut throat now than ever before… Watch this CLOSER Masterclass to arm yourself and your team with the tools you need to close even more sales in this cut throat economy.  If you want your team to train with closers like me, John Senac, and Dashaun Bryant - then join us every week inside our members-only community, the Roofing & Solar Reform Alliance: https://www.rsra.org/...

Is your ad budget burning up on Facebook ads that don’t bring in leads? You’re not alone. I just broke down real roofing ads from your competitors. Watch this video and I’ll show you the 5 biggest mistakes that are draining your ad budget (and what to do instead). This video will put you in the drivers seat - running circles around your marketing agency. It’s time to get control of your marketing,...

Something in your head keeps whispering, “I’m not good enough.” “Why would they buy from me?” “I’m not confident.” That’s Head Trash. And it’s the #1 thing keeping you from closing sales. It’s not leads. It’s not training. It’s not “the market.” It’s what’s between your ears. In this video, I sat down with Dashaun Bryant, the Roof Hustler himself. And we unpack how to take the trash out—for good....

Most roofers ignore their bad reviews… Big mistake. Because inside those 1-star reviews? Are the exact words your customers are already thinking. And the truth about why they don’t trust most roofers. That’s why I analyzed 1-star reviews from roofing companies across the U.S. From Dallas to Denver… L.A. to Boston… Storm and retail, coast to coast. So you can use this data to crush your competition...

You ever leave a home thinking the sale was yours… Only to lose it? That was me. I remember one appointment where I came in after two other roofers. One ghosted them. The other showed up late. I thought, “Easy win!” So I gave a great experience. Explained their options. Answered every question. And walked out without a signed deal. Why? Because I didn’t close. I overcompensated by being “nice”......

Sales management can feel like adult babysitting… And if you’re too hands-off, things get out of control. If you’re too tight, you’re micromanaging. So how do you strike the perfect balance? To earn respect, keep loyalty, and lead a top team? Watch this. I hope this helps you be the most effective, looked-up-to leader you can be. P.S. Tough, vulnerable conversations lead to growth. But you can’t h...

Not closing as many sales as you think you should be? You’re probably thinking it’s time to blow everything up and rebuild your whole sales system. Do. Not. Do. That. Not yet at least… Because you can fix any closing problem with this simple system. P.S. Imagine how many more sales you’d bring in with quick, easy wins like this… Join the community where winning teams get weekly training, support,...

If you feel like a full-time firefighter… Putting out fires all day… And wondering what your team is even doing… Then this video is for you. Because running your company blind is a recipe for burnout. But fixing it? Way easier than you think. I show you 5 stupid simple ways to take back control (without micromanaging). P.S. No more running blind. No more guessing and hoping. Scaling requires contr...

You didn’t get into roofing because you love roofs… No one does. You got into it to make money. But the truth is, most reps never make as much as I thought they would… Why? Because they don’t have the 5 habits that high-earning reps live by. I break them down in this new video. If you want to earn more (a LOT more), this is where it starts. These are the habits that helped Nate sell nearly a milli...

Hiring the wrong person will cost you a lot more than just time. It can destroy your team’s culture. I learned the hard way. I once hired a guy who talked a big game… Told me he was a sales killer. Said he made bank at another roofing company. Turns out he barely cleared $20k in commissions… I should’ve fired him. That mistake taught me something HUGE. Actually… 5 huge things. These are my top 5 r...

I couldn’t close the sale on the 1st visit if my life depended on it… My start in roofing sales was painfully slow, and I left the house empty handed for weeks on end… So I became ‘The Follow Up KING!’ I used my ‘Follow Up KING’ playbook to 7x my income in my first year of roofing sales. And I’m sharing it with you. Here’s the playbook I developed. Pay it forward and share it with your team right...

Roofers are using this AI tool to practically print money. Enjoy. P.S. If you’re not adopting AI in your business, you’re dying. We’re sharing AI secrets inside our community almost daily. It’s magic. Are you interested in joining us? https://go.rsra.org/join-podcast ============= FREE TRAINING CENTER https://theroofstrategist.com/free-training-center JOIN THE ROOFING & SOLAR REFORM ALLIANCE (...

I analyzed 1,642 reviews from roofing companies rated 4.7 stars or better… And here’s what homeowners actually care about. It’s not what you think. And you’re probably not talking about this stuff with your homeowners. This is marketing gold. Use this to overhaul your ads, website, and sales process. P.S. If you want powerful marketing that hooks attention, you need to watch this video. Because I’...

Roofing sales is personal development in disguise. The more we grow, the more we earn. It’s like getting paid to go through therapy 😂 I reflected back on my journey in roofing back to 2011… And I’m sharing my 25 life-changing lessons I learned from roofing sales. I hope this video inspires your personal development journey. To your success, P.S. I used to think I didn’t fit into the roofing world...

Selling a roof is not just talking to people… Or getting people to like you. There’s an art to a sales conversation. That’s why I put together this compilation video. To teach you my 3 most powerful pitching formulas that I’ve created over the last nearly 15 years. So you can have easier sales conversations and earn more customers. Enjoy :) Who on your team needs to learn this? Pass it along. P.S....

Confused homeowners will never buy… “If you confuse, you’ll lose,” says the legendary Donald Miller. Meanwhile, simple sells. Watch this video to learn how to master the art of simple selling. I’ll teach you this one skill that changed my sales game forever. Your sales team needs to learn this. Be a hero and share this video link in your group chat. P.S. Simplicity sells! And mastering the art of...