Adam Bensman

The STRONG Roofer™ w/ Adam Bensman

Business EN ↓ 674 episodes

“Because your company is only as STRONG as you are.”Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials. Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you: 1) Close even more roofing sales.2) Adapt to new roofing industry trends and changes.3) Take control of your roofing marketing and lead generation.4) Improve D2D roofing sales.5) Build the roofing company of tomorrow. Hosted by Adam Bensman- Started in D2D roofing sal...

Author

Adam Bensman

Category

Business

Podcast website

rsa.pro

Latest episode

Jul 8, 2026

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Episodes

$100K + Part Time in Roofing Sales: The Truth No One Tells You 18.03.2024

You need to see this if you are 1) An owner/manager with part time sales reps 2) Just getting started in roofing sales 3) Started in roofing sales and juggling a part time job for extra income. This is the truth no one tells you. P.S. Get reps selling faster… living and breathing roofing sales… and trained up lightning fast. Join me inside the Roofing & Solar Reform Alliance for the ultimate u...

MORE Sales, LESS Knocking: Poor Owners + Sales Reps DON’T DO This 14.03.2024

Poor owners and sales reps DON’T do this… Rich owners and sales reps do this to get more sales, with less knocking. Watch the video and see for yourself. Notice the difference? Poor owners and reps think “more is better.” Rich owners and reps outsell the rest because they know better… Join us in the trenches to start thinking, and acting, like the rich: https://www.rsra.org/join or call/text 303-2...

The Ultimate Close for “Thinking About It” or “Waiting on Estimates” 11.03.2024

Stop getting sales blocked when they say, “I have to think about it.” “I have to talk to my wife.” “I need to get more estimates.” Leave the house with a signed deal when you use this ultimate closing technique. Add this to your closing toolbox. The bigger your toolbox, the more sales you close. So if you want to close even more sales, then join me in the trenches of the Roofing & Solar Reform...

NEW Federal Law Shakes Roofing Industry - March 11, 2024 07.03.2024

NEW Federal Law goes into effect March 11, 2024. This amendment to the Fair Labor Standards Act could change the industry for good.  Join us in the trenches to adapt quickly and thrive: https://www.rsra.org/join or call/text 303-222-7133 DISCLAIMER: I am not an attorney. I am not a CPA. What I've shared in this video is what I've discovered in my early research and some assumptions could be wrong....

The “Comfort Close” to Win More Roofing Sales With Just 3 Questions 04.03.2024

This is my “go to” closing technique for every situation… It works because it’s simple. Simple gets followed. Followed gets results. See how these 3 questions can get you closing even more roof sales. Cole used it right after learning it and got a 1-call close on a retail roof. Imagine what would happen if you started closing just 1 more deal per week using this simple strategy…That’s an extra 52...

This Changes Everything - NEWS Hits The Roofing & Solar Industry 29.02.2024

This changes everything… NEWS hits the roofing & solar industry. Watch to find out. Are you one of us? Join now. https://www.rsra.org/join or call/text 303-222-7133 ============= Join the Roofing & Solar Reform Alliance to OutSell, OutGrow, and OutCompete the Rest as We STOMP The Scum Out!      -  Sales Training & Ongoing Support      -  Endorsement & Differentiation      -  Mentor...

Double Your Income Selling “Roof With Solar” WITHOUT More Customers 26.02.2024

The solar industry is crumbling… But that’s leaving even more opportunities for roofers. Because while you’re selling the roof - you can ADD a solar system to it. Longer loan terms. Offset electrical bills. Cheaper payments.  Shockingly, it can be cheaper for homeowners than just a roof alone. The secret is how you pitch it. Do this right - double your income. I’ll show you how in this new video. ...

DON’T Give The 1st Roofing Estimate? Selling First vs Last & Who Wins 22.02.2024

“Should you not be the 1st one in the house?” I got asked this question during training in Boston. Homeowners want to get more estimates, so getting a 1-call close feels harder when you’re the first. So if you’re not first, will you close more?  Find out in this new video. You’ll see the “Mercedes E-Series vs. Toyota Corolla” comparison in the video. And you’ll understand how and why customers mak...

Anti-Contingency Agreements? STOP Using Them Wrong! (Roofing Sales) 19.02.2024

Anti-Contingency Agreement… Many roofers are.  So they do “handshake” deals instead. They don't use Contingencies to be different from the other guy. They think they are forceful. Fact is, they are scared to use them. Don’t know how to bring it up. Or use them wrong (and lose the sale). Truthfully, they’re a brilliant tool when used correctly. And will help you close even more sales. That’s why I...

Stop Sucking in D2D Sales: My Go To Pitch + Lead Gen Strategies 15.02.2024

Door to door roofing sales can suck… Most people (including me) don’t like it. But we do it because it makes us crazy money. Unfortunately, a lot of people suck at doing it. They don’t know how to pitch. They panic as they approach the door. They fumble through their words. And they can’t get leads to save their own lives. But when you know what to say and are confident about what to do, getting l...

Training Newbies Into Confident Closers Who Stick Around: 3 Secrets 12.02.2024

Rookies are not confident… It’s one of the reasons they quit.  Our mission is to get them confident as fast as possible. So they succeed and stick around. Here are my 3 secrets to training newbies into confident closers (who stick around). I know that training new sales reps is a time suck. Especially green beans. That’s why I built my training system - so you can drop them in, and out the other e...

$0 in 30 Days & Flat Broke With a Newborn - Jon’s Struggle to The Top 08.02.2024

Most roofing sales reps (2 out of 3) quit before they taste success. Because the struggle is too hard. But we all go through it. Like Jon, who went from being a dead broke factory worker and finding out his fiance was pregnant to discovering roofing sales. He made $0 in his first 30 days. But he didn't give up. This is Jon's raw, real, unfiltered story of his struggle to the top. Learn more about...

Do These 3 Things Daily to SMASH Your Income Goal in Roofing Sales 05.02.2024

Whether you're brand in roofing sales or been at it for years... if you do these 3 things every day, you'll have the highest chance of SMASHING your income goal as a roofing sales rep. Follow the steps of many thousands before you. Use the system that's helped countless sales reps change their lives:  https://theroofstrategist.com/roof-sales Program questions? Text ‘DEMO’ 303-222-7133 or call Get...

STOP Explaining Your Way Out of Objections (BIG Roofing Sales Mistake) 01.02.2024

I wish I knew this psychological secret when I got started in roofing sales. I used to try explaining my way out of objections until I learned this. Once you know what people are already thinking... and how they process information... you'll be able to overcome any objection on the spot so you can close even more sales. If you jive on my style, then you'll love the objection handling training insi...

Best Way to Sell Roofs? Good, Better, Best VS. One Roof System 29.01.2024

How you present price can make or break your sales. Are your competitors way higher or way lower? What is your market used to? Should you offer good, better, best, or just one roof system? Discover the BEST way to sell roofs in your area. No matter what system you use, my in-home sales process can get you closing even more. It's perfect for teams who pride themselves on giving a 5-star customer ex...

Fastest Way to Train a New Roofing Sales Rep in 7 Steps 25.01.2024

You need to get roofing sales training done, fast... If you screw it up,  sales reps don’t bring in deals. They lose faith and quit. Fast training will make or break retention & sales. Training can be daunting. But when you train on the right things, in the right order, it can be lightning fast. So you can start making real money.  If you want to offload step #4… You can get every sales rep ba...

Homeowners Hate It: High Pressure Sales is DEAD - This is The Future 22.01.2024

“Just email me the roof estimate…” Are you hearing this more and more? Because high-pressure sales people are ruining it for you. Homeowners hate it. So now they’re starting to not even let you in the house. They don’t even want to talk to you. They just want you to email the roof estimate.  Watch this and see how easy it is to outsell other roofers (especially the hard-selling bros). If you want...

Best Pitches For Roofing Sales (DON’T Take This FB Group’s Advice!) 18.01.2024

Someone just posted this in a roofing Facebook Group… “What are the best roofing sales pitches to use when knocking?” Responses flooded in with some of the worst advice I’ve ever heard. Sadly, many people actually believe it. BEWARE of this advice! Here's my best and favorite pitches for roofing sales. If you pitch like I do… If you like my style…  Or if you want your entire team selling like this...

STOP Justifying Your Price: How I Beat “Their Estimate is WAY Cheaper” 15.01.2024

“Their roof estimate is way cheaper!” You respond by justifying your price. Because you offer a better roof, better service, and better install. The homeowner doesn’t get it. They don’t buy. Stop justifying your price. Here’s how I beat “their estimate is way cheaper” without trying to sell the value. This LIVE coaching session is part of a brand new series called Roofing Sales Rescue. I’m doing a...

NEVER AGAIN: Homeowner Keeps Roof Claim Money & Ghosts You 11.01.2024

Homeowner ghosted you after keeping the roof claim money? It’s happening more and more now, isn’t it? You end up working for free and losing the deal. Never again! How many sales have you lost because of this?  It’s like having a prospect reach into your pocket, swipe your wallet, and steal your money.  Imagine all of that commission that you should have earned? Stop working for free. Close even m...

When Selling Sucks: Battling Deaths, Sadness, & Mindset w/ Airon 08.01.2024

They come out of nowhere… A sudden death. A break up. A divorce. A cancer diagnosis. We get crippled by sadness. Motivation flushes away. And our mindset battle begins as our roofing sales slowly suffer. You’re not alone. Airon shares his raw, real, unfiltered story in Episode 1 of this brand new series called Roofing Sales Rescue. You’ll witness: Airon’s raw story, the mindset battle he faces eve...

#1 Rookie Roofing Sales Mistake That Goes AGAINST Common Sense 04.01.2024

This is the #1 rookie roofing sales mistake that I see. It goes against common sense. It goes against “Sales 101." And sales pros make this mistake too. Are you making this mistake? Find out, and watch your close rate skyrocket. Picture yourself (or your team) making this quick, easy fix. Your sales appointments will take less time. Which means you can run more leads. And get to a higher close rat...

SMASH Your Income Goal This Year: These 5 Steps Made Me Millions 01.01.2024

You have to beat last year! It’s how us sales people are wired, isn’t it?  Go bigger. Achieve more. Make more.  Benjamin Franklin once said,  “If you fail to plan, you plan to fail.” These 5 goal planning steps have made me millions, and I’m sharing them with you. I’m wishing you a Happy New Year and hope you have your absolute best year ever! And now that you have your plan, it’s time to execute....

Do Truck Wraps Really Matter in Roofing Sales? (Unpopular Opinion) 28.12.2023

To wrap your truck or not… Branding “experts” say you do. But do you really need a truck wrap? And will it actually help you get more sales?  Here’s my unpopular opinion. Watch the video and pay close attention to the tale of 2 roofers. You’ll be voting on which roofer you’d choose with your hard earned money.  If you would have hired the roofer in the story… Then you’ll be wildly successful selli...

Roof Denied: "You're a Scammer!" | Save Your Sale & Reputation 21.12.2023

Your homeowner is angry and thinks you're a scammer. Because you convinced the homeowner that their roof was damaged… And they needed to file a claim to get it approved. But then the insurance company denies the roof. And the adjuster goes behind your back to tell the homeowner their roof is fine. So you look like an idiot. What you say next will make or break the sale (and your reputation). When...

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