Stacey St. John

The STR Sisterhood

Business EN ↓ 188 episodes

Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable ad...

Author

Stacey St. John

Category

Business

Podcast website

staceystjohn.com

Latest episode

Jul 7, 2026

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Episodes

Steal the Spotlight: 5-Star Hotel Secrets to Supercharge Your Short-Term Rental Brand with Katie Cline 16.01.2024

Dreaming of a bigger slice of the Airbnb pie? Ditch the generic and unlock the ultimate recipe for success: an irresistible brand. This episode explodes the power of branding in the wild west of short-term rentals, with industry insider Katie Cline as your fearless guide. Forget slapping on a logo and calling it a day. We're talking emotional alchemy here. Branding is your secret weapon to build g...

Ditch Cleaning Drama, Embrace Superhost Status with Assaf Karmon 09.01.2024

Ever feel like cleaning your Airbnb after every guest is a soul-crushing chore? You're not alone! But what if there was a secret weapon hiding in plain sight... a platform that magically connects you with top-notch cleaners, saving you time, stress, and even money? That's exactly what Turno delivers, and in this episode of The STR Sisterhood, we're thrilled to welcome their co-founder, Assaf Karmo...

From Cabin to Concierge: Amy Shaver’s Transformational Journey 02.01.2024

In this episode, we're pulling back the curtain on Amy Shaver’s incredible journey from owning her first Airbnb cabin nestled in the Tennessee wilderness to launching A Happy Host Rental Concierge . ✨ Get ready to be swept away by Amy's inspiring story as she shares the ups and downs of life…and how her little 1-bedroom cabin pulled her through some financially tough times.  We dive deep with Amy...

Boost Airbnb Bookings 3x Faster: Google + Blogging Secrets with Jenn Boyles 26.12.2023

Tired of Airbnb taking a bite out of your profits? Feeling lost in the short-term rental jungle?  Fear not, fellow hosts! This episode is your passport to direct booking paradise, with Jenn Boyles, a direct-booking guru herself! Jenn is spillin’ her favorite the secrets in this juicy episode. We chat it up about you to dominate search results and unlock untapped booking potential. You'll learn how...

Hosting Large Families & Pets with Rose Tipka 19.12.2023

In this episode, I'm delighted to introduce you to Rose Tipka, the Co-founder of Your Family's Place. Nestled in the heart of Ohio's Amish country, this vacation rental gem is all about those cozy, pet-friendly, and spacious homes that are perfect for multi-generational gatherings. Rose takes us on a captivating journey through her rocky entry into the world of short-term rentals, where she and he...

From Fear to Fortune: Esmeralda Alba’s Remarkable Story 12.12.2023

Welcome to an incredibly inspiring podcast episode featuring the remarkable journey of Esmeralda Alba, a true testament to resilience and success. Esmeralda, now the proud owner of 9 short-term rentals, has evolved into a thriving entrepreneur. But her path to success was anything but ordinary. Hailing from immigrant parents, Esmeralda takes us on a heartfelt journey, offering an intimate glimpse...

Working with a Wholesaler For Your Next Airbnb Investment with Jenni Vega 05.12.2023

Join in the conversation as Jenni Vega takes us through the dynamic world of real estate wholesaling. In this engaging conversation, we unpack the role of a real estate wholesaler, and Jenni shares her firsthand experiences collaborating with them on a few recent purchases. Discover the crucial questions to ask when evaluating a real estate wholesaler and unveil essential information every prospec...

Airbnb Success Secrets: Boosting Your Productivity Game with Stacey St. John 28.11.2023

In this episode, we're diving headfirst into the world of productivity, specifically tailored to the unique demands of your Airbnb and short-term rental ventures. We're going to unravel a treasure trove of insights, and I'll be revealing my personal treasure chest of productivity tools that have been nothing short of revolutionary for my STR business. Now, you might be wondering, why should you ca...

Tech Talk: STR Tech Essentials with Christianne Crump 21.11.2023

In this episode, I have the pleasure of sitting down with Christianne Crump, the brilliant mind behind STR HUB – a platform that’s been a game-changer for property managers and hosts in the Airbnb and short-term rental industry.  And we’re chattin’ all things software & tech! Ever wondered how to approach the process of selecting software for your short-term rental business? Christianne shares...

Growing Your Airbnb Portfolio Using Creative Acquisition Strategies with Maria Reith 14.11.2023

Welcome to an exciting episode of The STR Sisterhood, where we’re diving deep into the world of Airbnb and short-term rentals with a remarkable guest, Maria Reith.  Maria is not your typical real estate investor; she's a true real estate bosslady, and she’s sharing her inspiring journey and reveals innovative strategies for acquiring real estate that have transformed her life and supercharged her...

Blending Real Estate & Tourism: Toni Boer’s STR Success Story 07.11.2023

In this episode, we have a special guest, Toni Boer, sharing her thrilling journey into the world of Airbnb and short-term rentals. Get ready to be inspired and informed as we delve into Toni's remarkable story and the secrets behind her success in this thriving industry. Toni seamlessly combined her passion for real estate and tourism, creating a perfect harmony that has propelled her to new heig...

The Airbnb Advantage: How Tamara Swager’s Corporate Background Fuels Her STR Success 31.10.2023

In this episode, we’re sitting down with Tamara Goddard Swager, the founder of Swag Hospitality , where we delve into how Tamara has seamlessly leveraged her experiences inside the corporate inside her “Airbnb biz.”  Discover the best practices for building a strong and effective team, along with the incentive programs Tamara has expertly crafted for her cleaning team and turnover manager, all des...

Redefining Real Estate: Madeline Blom’s Success Story 24.10.2023

Today, we've got a special guest in the house – the one and only Madeline Blom. Madeline isn't just any real estate expert; she's a seasoned STR Realtor and Investor who's been through it all. She's here to spill the beans on her journey into the captivating world of short-term rentals and how her adventures in investing have completely transformed the way she serves her real estate investor clien...

Unleash the Magic Within: The Power of Positivity for You + Your Airbnb Business with Stacey St. John 17.10.2023

Hostfully | $200 off your PMP subscription + 6 months of premium guidebooks for FREE at www.hostfully.com/sisterhood Ever wondered how positivity can *literally* transform your life? Dive deep with us in this captivating episode as Stacey unveils her personal story. Experience a raw and touching account of her upbringing, and learn how her mother's relentless spirit of positivity molded her into t...

How to Make Your Short-Term Rentals Sustainable and Profitable with Vanessa de Souza Lage 10.10.2023

In this episode, I sit down with Vanessa de Souza Lage, the CEO of Sustonica , the world's first sustainability recognition program for short-term rentals. Vanessa reveals how she embarked on her remarkable career in the vacation rental industry and what ignited her entrepreneurial spirit to create Sustonica. Here's what you'll learn: How to make your short-term rental property more sustainable wi...

Airbnb Host vs. Professional Vacation Rental Manager: Insights from Alex Husner 03.10.2023

Join me for an engaging conversation with Alex Husner, Chief Marketing Officer at Casago , co-host of the engaging Alex & Annie: The Real Women of Vacation Rentals Podcast , and a distinguished Member of the Board of Directors at the Vacation Rental Management Association (VRMA). Alex shares her insights on how professional vacation rental managers operate and how it compares to the short-term...

Maximizing Your Airbnb’s Potential Through Technology with Margot Schmorak 26.09.2023

Are you ready to supercharge your Airbnb and short-term rental business? Dive deep into the world of "tech stacks" and discover why they are THE game-changer for short-term rental entrepreneurs like you! Join me as I sit down with Margot Schmorak, the empowering CEO and co-founder of Hostfully . With her extensive knowledge, Margot sheds light on the essentials of a tech stack tailored to the shor...

Eliminating Financial Stress As An Airbnb Investor with Amanda Neely 19.09.2023

Dive in with us as Amanda Neely, a certified financial planner with a flair for real estate, unravels the magic of using Airbnb and short-term rentals as empowering wealth-building avenues. From choosing the right investments to untangling those pesky financial knots that keep us awake at night, Amanda's insights are pure gold. And it doesn't end there… We also delve deep into the heart of the ent...

Break Free from Airbnb: Marketing Strategies to Skyrocket Direct Bookings with Sarah Orchard 12.09.2023

Dive into today's episode as I sit down with Sarah Orchard - once a corporate marketing executive, now a trailblazer in the short-term rental universe. Leveraging her experience from the corporate sector, Sarah is reshaping the rules of the short-term rental marketing game. Ever wonder why your direct bookings aren’t soaring? We uncover common marketing missteps you might be making and delve deep...

Mastering Mid-Term Rentals: Expert Insights from Mel Volland 05.09.2023

 Dive into the world of mid-term rentals with Mel Volland in this enlightening podcast episode! Mel highlights why she loves the mid-term rental investing strategy and provides insightful guidance on the key factors to consider when choosing the perfect location. Additionally, she sheds light on crucial operating expenses. We chat it up about the practical aspects of running a mid-term rental busi...

Thriving Together: Secrets to Building an STR Empire with Your Spouse, Revealed by Brianne Hamilton 29.08.2023

In this engaging episode, we are joined by Brianne Hamilton, co-founder of Junction House Getaways & Junction House Properties . She sheds light on the intricacies of running a short-term rental (STR) business alongside her spouse. Drawing from her personal experiences, Brianne delves into the strategies that have helped her and her husband thrive in their partnership. One key takeaway is thei...

Unlocking the Power of Generosity: Debbie Todd's Revolutionary Approach to Short-Term Rentals 22.08.2023

Step into an exhilarating episode where Debbie Todd, the visionary owner of The Woodlands at Hocking Hills, takes us on an unforgettable journey behind her groundbreaking giveback program in the short-term rental space. Learn what ignited Debbie's desire to transform lives, from her very first endeavors to the careful selection of charities she passionately supports. You’ll discover her distinctiv...

Defying the Odds: Conquering Cancer & Thriving in Short-Term Rentals with Lori Shaw 15.08.2023

Welcome to this inspiring episode featuring Lori Shaw, a fellow STR sister and founder of Lori Shaw Interiors . In this candid conversation, she shares her inspiring journey of resilience and success. Discover how Lori fearlessly confronted a breast cancer diagnosis while simultaneously embarking on her path in the world of short-term rentals. Lori unveils the unwavering determination that propell...

Branding Essentials for Short-Term Rentals: Expert Insights with Rebecca Lombardo 08.08.2023

In the dynamic and fiercely competitive world of Airbnb and short-term rentals, standing out and leaving a lasting impression is the key to success for owners and operators.  It's not just about providing a place to stay; it's about creating an experience that guests will remember and cherish. In this exciting episode, we have the privilege of being joined by Rebecca Lombardo, co-founder of The 10...

Embracing Spectrum-Friendly Airbnb Hosting with Suzanne Hacker 01.08.2023

Today we dive into the world of spectrum-friendly vacations with Suzanne Hacker, the visionary founder of Spectrum Friendly Vacations . Suzanne shares her motivation behind focusing on spectrum-friendly short-term rentals and sheds light on the challenges faced by families with children on the autism spectrum while traveling. She provides invaluable tips so you can learn how to make your Airbnb a...

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