Stacey St. John
The STR Sisterhood
Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable ad...
Author
Stacey St. John
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
Why She Left the Fortune 500 World for Hospitality with Katie Wanzer 07.07.2026 52:37
How do you find the courage to take on a project that feels way bigger than you—and turn it into something you’re genuinely proud of? In this episode, I sit down with Katie Wanzer, a corporate PR crisis expert turned boutique hotel operator and co-host. We’re unpacking how she transitioned from Fortune 500 communications into running an expanding boutique hotel portfolio and co-hosting company acr...
From Medicine to STR Investing: Building a Thriving Airbnb Portfolio with Dr. Christina Kendrick 30.06.2026 47:20
How do you grow a thriving short-term rental portfolio, protect your family life, and still keep a demanding career from taking over your entire identity? Most professionals assume they have to choose between their career and building wealth. In this episode, I sit down with Dr. Christina Kendrick, a pediatric anesthesiologist turned short-term rental investor. We’re unpacking how she and her husb...
The Demand Generation Strategy Every Airbnb Host Needs with Amber Knight 23.06.2026 51:04
Are you truly in control of the demand for your short-term rentals, or have you quietly outsourced it to the OTAs without even realizing it? Relying solely on large platforms means you don’t actually own your customer base; the hosts who master true demand generation are the ones who will thrive in the next phase of our industry. In this episode, I sit down with Amber Knight , the founder of Booki...
Beyond Dynamic Pricing: STR Revenue Strategies with Melissa Stewart 16.06.2026 48:43
Is your short-term rental truly set up to cash flow, or are you just hoping the market will do the heavy lifting for you? Most hosts look at dynamic pricing as a "set it and forget it" tool, but real revenue strategy requires getting behind the wheel of your data. In this episode, I sit down with Colorado host and revenue strategist Melissa Stewart, the founder of Rev Collective. Melissa scaled fr...
Why the STR Market Isn’t Scary: Data-Driven Investing and Opportunity with Sandy Lee 09.06.2026 47:34
What if the “scary” short-term rental market you keep hearing about is actually one of the best opportunities you’ll see in the next decade—especially if you’re willing to get smart with your data? Most investors are backing out due to market noise; my guest today used engineering logic to lean in and build a highly resilient portfolio. In this episode, I’m joined by returning guest Sandy Lee, an...
Airbnb Metrics That Actually Matter: Stop Guessing and Start Optimizing with Stacey St. John 02.06.2026 14:51
What if the real reason your Airbnb isn’t booking has nothing to do with your decor, your rate, or your “perfect guest,” and everything to do with numbers you’ve never even looked at? Most hosts guess, tweak, and stress when bookings drop. In this solo episode of the STR Sisterhood podcast, I’m pulling back the curtain on the exact data you need to stop guessing and start diagnosing your listing l...
Systems, Leadership, and 115 Homes: Scaling in a Seasonal Market with Amanda Look 26.05.2026 55:57
What does it really take to grow a boutique vacation rental management company from a single DIY renovation to more than 115 homes in a tiny, highly seasonal market? Most operators think scaling just means adding more doors, but the reality requires a complete evolution of infrastructure, systems, and leadership. In this episode, I sit down with Amanda Look, the founder of Salt Air Properties. We’...
The ROI of Design: How Strategy and Story Create Standout STRs with Courtney Petrovich 19.05.2026 47:12
What if the difference between an average short-term rental and a standout, revenue-driving asset came down to story, strategy, and a few well-placed details on your walls? Most hosts view design as a finishing touch; my guest today views it as the core of the investment. In this episode, I’m joined by designer, investor, and boutique hotel visionary Courtney Petrovich of Denori Designs. We’re tal...
From Rock Bottom to STR Success: Rebuilding with Mindset and Strategy with Elle Anderson 12.05.2026 45:16
What would you do if you lost everything—twice—and had to rebuild your life, your finances, and your identity from the ground up? Most people would let the weight of that loss define them. In this episode, I sit down with acquisitions expert and STR investor Elle Anderson . We’re diving into her extraordinary journey from the depths of financial loss to building a business rooted in mindset, ident...
Fixing the Messy Middle of Airbnb Hosting: The Story Behind Simpli Host with Beth Turner 05.05.2026 56:20
What happens when the “messy middle” of short-term rental hosting gets so chaotic that you decide to build the software you wish already existed? Most hosts just keep duct-taping systems together; my guest today decided to build a better way. In this episode, I sit down with Beth Turner, the non-technical founder of Simpli Host. We’re talking about the unfiltered reality of operating multiple shor...
Building an STR Business Through Faith & Grit with Christina Tracy 28.04.2026 50:03
Have you ever felt a deep nudge to change your life, but had no idea what the path ahead would look like, and stepped forward anyway? Most people wait for a perfect plan; Christina Tracy is proof that you only need the courage to take the first imperfect step. In this episode, we’re tracing her journey from a handshake deal on an off-market property in Ohio to building a multi-market portfolio acr...
Designing for Bookings: The Power of Cohesive STR Experiences with Ashlyn & Olivia 21.04.2026 50:52
What if the secret to a standout short-term rental isn’t just great design, but a fully cohesive experience that starts the moment a guest clicks on your listing? In this episode, I’m joined by sisters Ashlyn and Olivia, the creative powerhouses behind Abideaway. We’re diving into how a simple idea shared over a Marco Polo video evolved into a full-service studio that helps hosts build standout st...
Scaling STRs Together: The Airbnb Sisters’ Secrets to Success with Jen Stone and Lauren Schmidt 14.04.2026 44:00
What happens when two sisters team up to build a powerhouse short-term rental brand in two of the most competitive markets in the country? Most people think working with family is a recipe for disaster; Jen and Lauren prove it’s actually a competitive advantage. In this episode, I sit down with Jen Stone and Lauren Schmidt, better known as The Airbnb Sisters . We’re unpacking how they’ve grown a t...
Story-Driven Design That Boosts Airbnb Bookings with Andrea Moxham 07.04.2026 48:34
What if the secret to an Airbnb or short-term rental that stays fully booked isn’t just a high-end renovation, but a story that dictates every decision you make? Most hosts start with a mood board; Andrea Moxham starts with a narrative. In this episode, I’m joined by virtual STR designer Andrea Moxham , who has mastered the art of turning properties into experience-driven destinations—often withou...
From Strangers to Strategy: How One Week Built a Powerful Women’s Tribe 31.03.2026 48:43
What actually happens when you say “yes” to a women’s real estate retreat where you barely know anyone? Most people assume it’s all networking and small talk, but the reality is much deeper. It’s about the moment you stop overthinking and start showing up for yourself. In this episode, I’m joined by my friends from the Outer Banks Girlfriends & Growth Rereat– Sue, Shae, Karey, and Jamie. We’re...
The Rentalpreneur Advantage: Competing with the Giants with Phil Kennard 24.03.2026 54:18
Most people think they need a huge portfolio to win; Phil Kennard is here to prove that "rentalpreneurs" with just a few properties can actually outperform the giants. In this episode, I’m joined by Phil Kennard, the founder and CEO of Futurestay. Phil’s journey started with a tiny loft in Greenwich Village and a realization: a handful of strategic bookings could cover an entire mortgage. That spa...
From Pretty to Profitable: Designing High-Performing STRs for Bookings with Sarah Glidewell 17.03.2026 51:19
What if the secret to a high-performing short-term rental isn’t adding more amenities or dropping your prices, but simply designing with more intention? In this episode, I’m joined by designer and investor Sarah Glidewell. Sarah shares her fascinating transition from architecture to Airbnb arbitrage and ownership, eventually building a business so successful she was able to bring her husband out o...
Protect Your STR Business: Avoid Costly Insurance Mistakes with Darren Nix 10.03.2026 50:35
Have you ever considered that one misunderstood clause in your insurance policy could cost you tens of thousands of dollars? Most hosts view insurance as a "set it and forget it" expense, but in the world of short-term rentals, what you don't know can absolutely bankrupt your business. In this episode, I’m joined by Darren Nix , the founder of Steadily Insurance . Darren is a real estate investor...
Why Your Ideal Guest Avatar Isn’t Booking – And What to Do Instead with Stacey St. John 03.03.2026 17:50
What if your “ideal guest avatar” is the very thing keeping your best guests from ever booking with you? Most hosts treat an avatar like a worksheet to fill out, giving them a name, an age, and a salary, but they never actually reach the person behind the booking button. In this episode, I’m pulling back the curtain on my "Iceberg Method" to combat this very problem. We’re moving beyond demographi...
From Isolation to Inner Circles: Building Courage, Confidence & Community with Beata Lorinc 24.02.2026 52:44
What happens when success looks good on paper—but feels heavy behind the scenes? In this episode, Stacey sits down with longtime friend and seasoned short-term rental operator Beata Lorinc for a deeply honest conversation about leadership, loneliness, and the power of the right community. With over a decade in the STR industry, Beata shares what it was like building before there were playbooks, Fa...
Designing a Life on Purpose Through Short-Term Rentals with Erica Egner 17.02.2026 48:18
What would your life look like if you actually designed it on purpose—down to how you spend your mornings, who you work with, and where you pour your creative energy? In this episode, I sit down with certified Airbnb stylist and designer Erica Egner , whose journey from a burnt-out graphic designer to a thriving short-term rental entrepreneur is a masterclass in intentional living. We talk about:...
From $37K to a Billion-Dollar Real Estate Empire with Avery Carl 10.02.2026 50:36
What does it really take to build a multi-billion-dollar real estate enterprise, raise a family on your own terms, and still have the energy to show up as the face of your brand every single day? Most people think it requires sacrificing your personal life; Avery Carl is proof that it requires a better system. In this episode, we’re skipping the basic tactics and going deep on the woman behind the...
Building Empires, Not Islands: Scaling 175+ Luxury Villas with Lisa Roads 03.02.2026 43:53
Ever felt like you’re building an empire on an island, carrying the entire mental load of your business while wondering why there isn’t a roadmap for women like you? Scaling to the top of this industry requires more than just strategy; it requires the grit to go first and the heart to bring others with you. In this episode, I’m joined by the legendary Lisa Roads , a trailblazer who grew a UK prope...
From City Life to Boutique Empire: Building The June Motel with April Brown & Sarah Sklash 27.01.2026 47:34
Have you ever fantasized about quitting your corporate job to buy a run-down motel and turn it into a boutique empire—even if you have zero experience in hospitality or design? Most people keep that dream in their head; April and Sarah actually did it. In this episode, I’m joined by the visionary co-founders of The June Motel, April Brown and Sarah Sklash, two friends who traded their steady city...
The Guest Match Matrix: How to Turn Lookers into Bookers with Kiera McGrath 20.01.2026 50:45
What truly sets apart a vacation rental that’s always booked from one that simply gets browsed? In this episode, I’m sitting down with industry veteran Kiera McGrath, a real estate investor and marketing expert who was filling calendars long before Airbnb even existed. We talk about: Kiera’s signature framework for diving into the mindsets and motivations of your ideal traveler. Why trading generi...
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