Christina Godfrey Carter
The Stargazy Brief: Proposals & RFP Win Strategy
We speak to proposal and revenue leaders about how to win competitive Requests for Proposals. We’re the intelligence network for modern proposal and capture professionals, bringing clarity, community, and competitive advantage to a space overloaded with bad advice.
Author
Christina Godfrey Carter
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Winning RFPs before the RFP ✹ Simon Cuthbert, Sales, Cybersecurity Expert, Co-founder Arthurian Labs 08.07.2026 36:29
Winning bids are decided before the RFP arrives, and again by whether the buyer trusts you enough to call you back. Chris Carter sits down with Simon Cuthbert, founder of Arthurian Labs (Bid Manager Pro), a sales leader turned cybersecurity advisor who speaks at InfoSec and advises across Parliament on cyber. They work through the full pursuit: shaping the opportunity before the document drops, ma...
How Winning Bid Teams Use Procurement Data as Leverage ✹ John Witt @Stotles 24.06.2026 34:59
The bid you win was decided long before you opened the document. John Witt, Co-Founder and CEO of Stotles , audited government procurement for six years before building a platform that reads the public sector market for revenue teams. In this episode he splits bid teams into two groups: the ones who use data to get leverage, and the ones who use it to do research. We cover the data most teams igno...
Proposal Automation Software isn't One-Size-Fits-All ✹ Jasper Cooper, CEO of AutoRFP.ai 16.06.2026 35:36
We cover where the human in the loop is disappearing, when buying software beats running on Claude and a spreadsheet, how to answer a CISO who has banned AI, and what happens to win rates in 2027 when every team automates at once. This is Jasper's second time on The stargazy Brief. He spent more than a decade running enterprise sales and RFP processes before building AutoRFP.ai , and has worked wi...
Why Buyers Score Trust, Not Just RFPs, with Greg Ellis (Zendesk) 19.05.2026 42:13
What are enterprise buyers actually scoring during a proposal, beyond the document itself? Greg Ellis, Senior Solution Consultant for enterprise deals at Zendesk, ran proposal operations at Fujitsu, Freshworks, and OneTrust before moving into technical sales. In this episode he sits with stargazy founder Christina Carter to map the gap between proposal teams and solution consultants, and why that...
How to Win RFPs in B2B Enterprise — with Kristina Nolan (HubSpot) 30.04.2026 31:20
What an RFP reveals about a buyer often hides in plain sight. Kristina Nolan, Proposal Strategy Manager at HubSpot, knows what to look for. In this episode of the stargazy brief, Kristina draws on a career spanning operations, finance, and revenue execution to unpack what makes proposal teams a strategic asset, not an internal print shop. She and Christina Carter cover signal-reading inside an RFP...
Why Bid Teams Are Your Biggest Revenue Lever with Matt Light (Acela Health / APMP UK) 14.04.2026 56:19
Bid and proposal teams generate up to half of all organizational revenue. So why are most of them still treated like admin? Matt Light is Director of International Proposals at Acela Health and Deputy CEO of APMP UK. He has built proposal teams that consistently hit 80%+ win rates across healthcare and public sector. In this conversation, Christina and Matt dig into what separates strategic bid fu...
Your Proposal AI Is Fast. So What! With Manisha Raisinghani (SiftHub) 31.03.2026 36:37
The biggest fear pre-sales leaders have about AI isn't job loss. It's being blamed when the AI is confidently wrong and nobody catches it. Manisha Raisinghani, Co-founder and CEO of SiftHub, interviewed over 200 sales and pre-sales leaders before building her platform. In this episode, she and Christina Carter dig into why trust, not speed, is the real design principle for AI in deal-critical work...
When to Protest a Bid (And When to Walk Away) with David Timm, Bernd Foreman 17.03.2026 41:50
Most GovCon leaders treat bid protests like a panic button. David Timm, partner at Bernd Foreman and chair of the Federal Bar Association's Bid Protest Committee, explains why that instinct costs money. In this conversation with Christina Carter, David breaks down the three forums for filing protests (agency, GAO, and the Court of Federal Claims), explains why GAO's tightened pleading standard in...
Regulated RFPs: audit trails + defensible AI with Perry Robinson (RocketDocs) 10.03.2026 33:10
If you lead an RFP team in a highly regulated market, proposal strategy starts with defensibility: where data goes, what’s provable over time, and how approved messaging stays differentiated. Perry Robinson (CEO, RocketDocs) breaks down the risks teams miss when they focus only on hallucinations instead of data flow visibility, contractual control, auditability, retention, and governance. What you...
Proposal Teams as Revenue Leaders (AI Automation, Win Strategy, & 2026 Trends) 05.03.2026 35:28
Proposal teams sit on a goldmine of revenue intelligence. But most organizations don’t realize it. In this episode of the Stargazer Brief, we explore why bid and proposal teams are still treated as cost centers, and how AI is creating an opportunity to reposition them as strategic revenue partners. This conversation breaks down how proposal leaders can shift perception, earn influence, and stop ch...
The Stargazy Brief | Increasing RFP Win Rates Through Better Resumes and CVs | Flowcase CEO 24.02.2026 26:59
In professional services firms, CVs and experience sections are often treated as administrative documents. In reality, they directly influence RFP evaluation scores, perceived delivery risk, and ultimately win rates. In this episode of The Stargazy Brief, Christina Carter speaks with Erling Linde, CEO and Co-Founder of Flowcase, about how proposal teams can improve bid performance by structuring,...
Proposal Strategy in the AI Era: Capture, Qualification, and Revenue Impact | Ray Meiring (QorusDocs) 12.02.2026 37:58
In this episode of The Stargazy Brief , Christina Carter speaks with Ray Meiring , CEO of QorusDocs , about how AI is changing the role of proposal teams across AEC, legal, GovCon, and professional services. Ray shares insights from conversations with CEOs, CROs, managing partners, and sales leaders on how proposal functions are shifting from compliance-driven document production to strategic reve...
How to Land a GovCon Proposal Role 03.02.2026 34:08
What are GovCon hiring managers really looking for in proposal and capture talent right now, and how is AI changing who gets hired, promoted, or passed over? In this episode of The Stargazy Brief , Christina Carter talks with Al Vega , a US federal GovCon recruiter, about what’s happening in the proposal/capture job market in 2026. This is a tactical conversation for proposal professionals who fee...
How Lead a SUCCESSFUL Proposal Team 22.01.2026 49:54
In this episode of The Stargazy Brief , Christina Carter sits down with Gareth Meredith (Softcat; formerly RingCentral, 8x8, Inventive AI), a bid leader known for building 60–70% win-rate systems through disciplined process, leadership, and one underrated lever... answer planning that sells . They break down what actually moves win rate in 2026: Why systems beat automation (and why AI only works w...
7 Ways Your Proposals Playbook Is No Longer Working (And What to Change) 16.12.2025 42:09
✨ Explore 1up on Stargazy: https://stargazy.io/proposal-tech/1up ...What if proposal and questionnaire software were designed for a world where AI reads your RFP before a human ever does? In this episode of The Stargazy Brief, Chris sits down with George, Founder & CEO of 1up, to unpack how RFPs, DDQs, security questionnaires, and technical responses are actually being evaluated today, and wh...
GovCon Is Changing Fast. Here’s What Proposal Teams Must Do Now. 09.12.2025 37:07
✨ Explore Turingon on Stargazy: https://stargazy.io/proposal-tech/proposal-pilotWhat if proposal software were built not by generalist engineers, but by people who have lived through GovCon deadlines, FAR audits, and price-to-win pressure? In this episode, Arthur Runno, CEO of Turingon and a veteran of twenty years in federal proposals, explains how the rapid changes in US federal procurement, sm...
Why Most Bid Teams Use AI Wrong (And What High-Performers Do Instead) 02.12.2025 35:36
✨ See mytender.io on stargazy: https://stargazy.io/proposal-tech/mytender-ioWhat if bid-writing software actually understood your past tenders, subject-matter experts, case studies, and evaluation criteria...and drafted winning proposals for you? In this episode, Jamie, Co-Founder and Chief Product Officer of mytender.io, walks us through how AI-native bid writing is transforming procurement, fac...
AI Won’t Save Your Proposals (But This Will) 25.11.2025 36:32
🌟 Trampoline on Stargazy: https://stargazy.io/proposal-tech/trampoline-aiWhat if proposal software actually understood your documents, your experts, your case studies and your procurement evaluator? In this episode, Edouard Reinach, CEO and co-founder of Trampoline AI, reveals how AI-native proposal tech is really changing AEC, professional services, and enterprise bidding. Edouard has worked on...
How to Build a High-Performance Bid Team: Lessons from Tendium’s Bid Leaders 18.11.2025 36:44
In this episode of The Stargazy Brief , Christina speaks with Elliot and Oliver from Tendium to unpack how modern bid teams navigate proposal tech, RFP software, AI in proposals, and today’s rapidly changing world of proposal management. They share how real bid/no-bid decisions are made, why sales and proposal teams often misunderstand buyer expectations, and what a healthy consultant–client partn...
Signals to Watch before an RFP ✸ A Conversation with Derek Hoyt 06.11.2025 37:33
If you’re a GovCon contractor still waiting for RFPs to hit SAM.gov, you’re already behind. In this episode of The Stargazy Brief, Chris and Derek unpack how modern capture teams use AI-driven intent signals, early partnership strategies, and FedRAMP-secure proposal tech to win before opportunities ever reach SAM.gov. Hoyt shares the insider mechanics of how government deals are shaped months befo...
Inside Bids & Proposals Hiring in 2025: Salary Trends, Skills, and Career Moves with David Bremner 23.10.2025 30:36
In this episode of The Stargazy Brief, Christina talks with David Bremner, Manager at 3Search, about the state of the proposal, pursuits, and bid hiring market. From AI in proposals to salary trends, career strategy, and the evolving proposal management landscape, David shares insider data from across the UK and beyond. This is a must-watch for anyone navigating proposal tech, RFP software, or AI-...
Writing RFPs That Win in 2025 17.10.2025 29:46
What’s real and what’s noise in AI for proposals? In this episode of The Stargazy Brief , Dean Shu , CEO and co-founder of Arphie , breaks down how proposal and RFP teams can use AI agents to actually win—not just look modern. Learn how to: Write for evaluators, not algorithms Tell hype from genuine AI breakthroughs in RFP tech Decide if your content library should stay static or go live-connected...
Why RFPs Are Your Hidden Revenue Channel | Henry Brogan 14.10.2025 33:57
Henry Brogan, CEO and co-founder of BidScript, joins Christina Carter to reveal how AI, proposal tech, and data-driven bidding are transforming the RFP industry. From his early days observing chaotic tender kickoffs to leading a next-gen proposal platform, Henry breaks down why RFPs remain one of the most undervalued revenue channels in enterprise sales. He shares how AI can supercharge pre-bid re...
Proposal Tech Secrets: Why RFPs Are Changing & How to Win 02.10.2025 36:57
How proposal managers and sales leaders can win more RFPs with AI-powered proposal software, with Ben Hills, CEO at Iris. 🌟 Key Takeaways - 50%+ of private-sector revenue flows through RFPs — buying behavior is shifting fast - “Context engineering” is the new AI personalization superpower for proposals - Cut RFP qualification time from 5 hours to 30 minutes with AI-powered workflows - Knowledge b...
Inside a Forture 50 Company with a 75% Proposal Win Rate w/ Thad Eby, CEO of Ombud 18.09.2025 30:46
Guest: Thad Eby, CEO at Ombud. In this episode, we unpack why bolt-on AI isn’t enough, how a Fortune 50 SaaS team cut proposal cycles from 3 weeks to 1, and what it means to move from reactive RFP responses to proactive, consultative proposals. What you’ll learn today: Why 90% content reuse is possible with the right workflows The “2-Week RFP Reality Check” to assess your process How proactive pro...
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