Sports Business Journal

The Sports Media Podcast

News EN ↓ 251 episodes

The hottest headlines, network deals, ratings, trends and everything else you need to know inside sports media.

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Sports Business Journal

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News

Latest episode

Jul 9, 2026

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Episodes

World Cup viewership and rights talk heat up; Versant keeps diversifying; and Matt Vasgersian talks about Netflix’s Home Derby debut 09.07.2026

On this week's pod, SBJ’s Austin Karp and Josh Carpenter reflect on the U.S. and Mexico exits from the FIFA World Cup, and how Fox and Telemundo will continue to deliver viewership numbers. Plus, the duo look at who might want rights to the next iterations of the tournament. Then, Karp and Carpenter address Versant’s recent acquisition of Full Swing. Plus, with MLB All-Star weekend around the bend...

Inside the World Cup's knockout stage; what's next for NBC/Comcast; Bonnie Bernstein joins the pod 01.07.2026

Coming up on this week’s pod: Diving into World Cup viewership, what’s next for NBC and Comcast from a sports perspective, Bonnie Bernstein joins the show, and our hosts offer a peak at their Fourth of July plans. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWi...

NASCAR looks classy in San Diego; College baseball on the rise; Fox’s Stu Holden talks World Cup 25.06.2026

On this week's pod, SBJ’s Austin Karp digs into the NBA Draft presentation, NASCAR’s debut in San Diego, the continued rise of NCAA Baseball and Linda Cohn’s “SportsCenter” legacy. Karp also delves into Telemundo having to make corrections to their early World Cup numbers. Finally, ahead of U.S.-Turkey to wrap the group stage, Fox Sports lead analyst Stu Holden breaks down the early portion of the...

World Cup viewership and hydration breaks; the NBA and NHL wrap up big; and what to make of UFC Freedom 250 18.06.2026

On this week's pod, SBJ’s Austin Karp and Josh Carpenter dig into the big numbers to start the World Cup, and how Fox has really looked to commercialize hydration breaks. Plus, the duo looks at how the NBA and NHL finished their seasons on a high, the UFC Freedom 250’s presentation on Paramount+, what to make of Fox Corp.’s purchase of Roku and the latest on golf media with the U.S. Open underway...

NBA Finals is delivering, ESPN’s Sean McDonough talks Stanley Cup Final; and the World Cup gets started 11.06.2026

On this week's pod, SBJ’s Austin Karp looks at where things sit with the NBA Finals, Pat McAfee eyeing a new deal that could be worth $60 million annually and the lack of star power at Roland Garros. After an incredible start to the Stanley Cup Final, ESPN’s Sean McDonough joins to talk about the Golden Knights-Hurricanes matchup and the state of the. Finally, with the FIFA World Cup set to begin,...

Stanley Cup, NBA Finals highlight major June for ABC; Rebecca Lowe previews the World Cup 04.06.2026

On this week's pod, SBJ’s Austin Karp and Josh Carpenter dive into a big June for ABC, which is hosting both the Stanley Cup Final as well as the NBA Finals, which will have an international flair. We break down the newest NFL analyst for CBS Sports, and Rebecca Lowe looks ahead to the World Cup. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of th...

The Knicks are back in the NBA Final; Excel and WIN Sports get together; Donovan and Howard talk World Cup 28.05.2026

On this week's pod, SBJ’s Austin Karp and Josh Carpenter dig into the NBA and ESPN getting the Knicks back in the NBA Finals, what Stanley Cup Final matchup would be best for the NHL, takeaways from NASCAR and IndyCar on Memorial Day weekend and what to make of the recent Excel Sports-WIN Sports tie-up. Finally, with just two weeks until the FIFA World Cup, Karp sits down with Landon Donovan and T...

Memorial Day weekend on tap, recapping Sports Business Awards 21.05.2026

This week on the SBJ Sports Media Pod: What’s ahead for the NBA conference finals and finals, a big race weekend on tap, NASCAR’s Nielsen pivot, and recapping the Sports Business Awards.  Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswiz...

Upfront season highlights sports; late changes for the last available NFL games; Tennis Channel’s Jeff Blackburn 14.05.2026

On this week's pod, SBJ’s Austin Karp and Josh Carpenter go deep on the biggest headlines around sports media. First, the duo look back at the Upfronts in Manhattan and how sports was woven in. Then, there’s talk about where some NFL games are landing ahead of the formal schedule release and how the Knicks return to the conference finals is a win for the NBA. Finally, with Roland Garros around the...

The Run for the Roses racks up a big audience; Comcast and Disney have an NFL Network stare down; the Timberwolves’ Matthew Caldwell talks basketball media issues 06.05.2026

On this week's pod, SBJ media reporters Austin Karp and Josh Carpenter saddle up to break down the biggest Kentucky Derby audience since 1983. Then, it’s the latest on a carriage dispute between Disney and Comcast over NFL Network and why Duke basketball made sense for Amazon Prime Video. Finally, Matthew Caldwell of the T’Wolves and Lynx dishes why he moved from the NHL to the NBA, fan reaction t...

The impacts of Disney's ESPN decision; reacting to the NFL Draft; and Caitlin Clark and the Fever set another WNBA TV record. 30.04.2026

On this week's pod, SBJ media reporters Austin Karp and Josh Carpenter break down Disney's decision not to spin off ESPN, as well as the CW landing on ESPN's app. The NFL Draft's opening round was surpisingly down on TV, and Caitlin Clark and the Indiana Fever set a record with 44 national broadcasts. Also, Churchill Downs CEO Bill Carstanjen breaks down what to expect at the Kentucky Derby. Sign...

All eyes on the NFL Draft; digging into NBA local numbers; and what's next for LIV Golf on TV? 23.04.2026

On this week's pod, co-hosts Austin Karp and Josh Carpenter dive into the NFL Draft, which is trying to follow up on near-record viewership for 2025's event. Staying on the NFL: Mike Tomlin has a new job, but not on the sidelines. And amid questions around its funding, where does LIV Golf go for its next media deal? Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-...

Rory drives big Masters numbers; whispers around the Preakness; and Year 1 of the new media is big for the NBA. 16.04.2026

On this week's pod, SBJ media reporters Austin Karp and Josh Carpenter go deep on a number of pressing topics. First, the duo looks at the impressive audience numbers for the Masters final round juxtaposed with the production hiccups. Then, it’s the latest on media rights for the Preakness, the NBA’s strong regular season, what to make of the DOJ investigation into the NFL and some ESPN talent mov...

The Masters meets Amazon Prime Video; Is more basketball better for the NCAA tournaments?; and Gideon Cohen dishes on what Athletes First is trying to build 09.04.2026

On this week's pod, SBJ media reporters Austin Karp and Josh Carpenter – making his debut as co-host – discuss Prime Video’s debut at Augusta National and what it could portend for Amazon’s deeper involvement in golf. The duo also put a bow on March Madness, talk about the latest with NFL Network and look at where the local game delivery market is headed. Plus, Athletes First’s Gideon Cohen, an SB...

NCAA Tournament viewership, the future of streaming for the NFL and how Tiger Woods’ future impacts TGL 02.04.2026

On this week's pod, host and SBJ media reporter Austin Karp is joined by SBJ special contributor Richard Deitsch to break down the impact of Big Data on viewership for both the men’s and women’s NCAA basketball tournaments. They duo also breaks down the future of NFL media with streaming partners and how Tiger Woods stepping away from golf could impact the media rights discussions around the TGL....

NCAA Men’s Tournament numbers start hot; Elle Duncan on her move to Netflix; and how Sportradar is giving your telecasts a data edge 26.03.2026

On this week's pod, host and SBJ media reporter Austin Karp discusses record NCAA Tourney viewership numbers for TNT Sports and CBS Sports headed into the Sweet 16. Karp also looks at Brian Rolapp’s comments regarding a tightening media rights market, how the debut Fanatics Flag Football Classic performed and whether President Trump’s executive order regarding Army-Navy will slow the CFP’s expansi...

NCAA basketball keeps seeing big numbers; the WBC makes its mark; and NBC Sports’ John Fanta dishes on all things March Madness 19.03.2026

On this week's pod, host and SBJ media reporter Austin Karp discusses the big audience numbers for college basketball’s regular season and the conference tournaments. Karp also looks at the healthy prospects for the WNBA with a CBA done, how the WBC delivered big numbers and the PWHL getting its first national TV deals done in the U.S. Plus, with the NCAA Tournament underway, NBC Sports’ John Fant...

ACC Commissioner Jim Phillips talks all things college sports; Is the NFL adding a Thanksgiving appetizer? 12.03.2026

On this week's pod, host and SBJ media reporter Austin Karp opens up with a conversation at the ACC Men’s Basketball Tournament with Commissioner Jim Phillips, who dishes on the recent meeting with President Trump at the White House, resurgent viewership for college hoops and likely expansion of the ACC’s efforts with in-game replay review audio for fans. Plus, Karp gets into college basketball re...

David Ellison pays up; a new direction for games in Detroit; and CAA Sports’ top broadcasting agents give a lay of the land 05.03.2026

On this week's pod, host and SBJ media reporter Austin Karp discusses the implications of David Ellison and Paramount Skydance winning a bid for Warner Bros. Discovery. Also, what the Red Wings and Tigers are doing for local games in Motown and what Unrivaled needs to accomplish in Season 3. Plus, CAA Sports’ Matt Kramer and Tom Young dish on what they look to accomplish for their broadcasting cli...

Golden viewership, Milan Cortina in the rearview, and the NHL’s Keith Wachtel 26.02.2026

This week on the SBJ Sports Media Podcast, host and SBJ media reporter Austin Karp delivers his takeaways from the Milan Cortina Winter Olympics, including a look at NBC’s cross‑platform strategy that helped drive record viewership for the USA–Canada women’s hockey gold‑medal showdown. Later in the episode, the president of NHL Business Keith Wachtel joins the show to share on‑the‑ground insights...

Main Street’s demise creates havoc, opportunity; Big TV numbers during President’s Day weekend; SBJ’s Rachel Axon talks Olympics from Milan 19.02.2026

On this week's pod, host and SBJ media reporter Austin Karp discusses what the end of Main Street Sports Group and the FanDuel Sports Networks means for teams across the NHL, NBA and MLB. Plus, he breaks down numbers for the NBA All-Star Game’s return to NBC, the Daytona 500 and first week of the Milan Cortina Winter Games. And SBJ’s Rachel Axon gives an on-the-ground report from Italy and what sh...

Super Bowl viewership, the NFL’s media future, changes for NBA All-Star weekend and more 12.02.2026

On this week's pod, host and SBJ media reporter Austin Karp is joined by SBJ special contributor Richard Deitsch, and the duo break down Super Bowl viewership, changes coming to NFL media rights, the start to the Milan Cortina Olympics, this weekend’s NBA All-Star Game and Daytona 500 and more. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the...

Breaking down the MLB team exodus from Main Street; ESPN and the NFL get a deal done early; and all things media with Octagon’s William Mao 05.02.2026

On this week's pod, host and SBJ media reporter Austin Karp brings on colleague Tom Friend to talk about the latest with Main Street Sports Group and its RSNs. Then, Karp gets into the closing of the NFL-ESPN equity deal and what surprised him. Then, Octagon media rights expert William Mao joins the pod to dish on the NFL, college sports, a potential squeeze on mid-tier properties and more. Sign u...

Breaking down the latest NFL numbers; SEC vs. Big Ten; and FanDuel’s Christian Genetski on the intersection of gambling and media 29.01.2026

On this week's pod, host and SBJ media reporter Austin Karp breaks down the NFC/AFC conference championship, and whether he thinks Patriots-Seahawks will set a Super Bowl audience record. He also breaks down the CFP title game number, and why the SEC’s regular season numbers still dwarf the Big Ten on the whole. Plus, FanDuel President Christian Genetski gives insight on how sports betting is help...

NFL’s Hans Schroeder gets into the business of The Shield 22.01.2026

 On this week's pod, host and SBJ media reporter Austin Karp looks into what a potential CFP format expansion would mean for interested media. Sticking with college, the hardwood is heating up and so are audience numbers, as Karp shares why the Big Ten Network isn’t just relying on football for a record start.  Plus, with the NFC and AFC championship games set for Sunday, NFL media chief Hans Schr...

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