The Sports Media Podcast

On this week's pod, host and SBJ media reporter Austin Karp looks at the latest movement in the battle for WBD, as well how the numbers looked around NFL Wild Card weekend and the CFP semifinals. Plus, some chatter on the latest with MLB teams and RSNs and Fanatics getting into the content production business. Then, a conversation with TikTok executive Kat Marquez on how the platform views sports,...

On this week's pod, host and SBJ media reporter Austin Karp shares what could be next for Main Street Sports Group as the RSN saga continues. Plus, the path to Super Bowl LX is set and we put a bow on NFL regular season viewership trends. Plus, Indiana's trouncing of Alabama did not slow down the Rose Bowl juggernaut, and Karp shares why the audience numbers will only continue to grow as the Colle...

On this week's pod, host and SBJ media reporter Austin Karp starts off 2026 with his experience taking in the Pop-Tarts Bowl and why bowl season on TV continues to be ripe for brand experimentation. Plus, some talk on how the NBA and NFL delivered on Christmas Day and what’s next for a potential DAZN-FanDuel RSNs marriage. Then, a conversation with top Wall Street media analysts David Karnovsky (J...

On this week's pod, host and SBJ media reporter Austin Karp brings home the last pod of 2025 with an eye on Christmas Day. First, Kay Adams joins to talk about the second iteration of Netflix’s NFL doubleheader and how she sees her role in sports after departing NFL Network. Then, longtime ESPN play-by-play announcer Mark Jones dishes on the five-pack of Christmas NBA games and whether the Pop-Tar...

On this week's pod, host and SBJ media reporter Austin Karp brings in colleague Ben Portnoy to look at the future where Army-Navy falls on the calendar. The duo also discuss the Heisman Trophy telecast, TNT’s CFP future and predictions for the first round this weekend. Finally, in Karp’s Corner, a look a new “MNF” alt-cast, WBD rejecting David Ellison’s hostile offer, DAZN looking for U.S. inroads...

On this week's pod, host and SBJ media reporter Austin Karp breaks down the viewership around the conference championships and college football’s regular season. Then, fresh off hosting duties for the FIFA World Cup Draw and Big Ten title game, Fox Sports’ Rob Stone joins the show. Finally, in Karp’s Corner, a look at the World Cup Draw audience, reviews of a couple of NFL alt-casts and media’s im...

On this week's pod, host and SBJ media reporter Austin Karp discusses the NFL setting new regular-season TV records. Then, SBJ's Josh Carpenter joins Karp to look at Netflix making a bold move with Elle Duncan, MLS getting its Messi moment and the college conference championship games that you need to pay attention to. Plus, Neema Ghazi of Joe Hand Promotions dishes on where business is at for his...

On this week’s pod, host and SBJ media writer Austin Karp is joined by LionTree Managing Director Alex Michael for a deep dive into investment opportunities in youth sports, as well as trends in sports tech and international growth.  Karp also reflects on the YouTubeTV-Disney carriage deal and Nielsen’s big data impact on sports as part of what he is most thankful for this year. Finally,  a look i...

On this week’s pod, host and SBJ media writer Austin Karp is joined by Prime Video’s head of sports content Charlie Nieman, who dishes on the start to the company’s NBA deal, another strong year for “TNF” and a big Black Friday coming. Plus, Karp gets what MLB’s media rights will look like from 2026-28, the details on the carriage deal that brought ESPN and YouTube TV back together, the enthusiasm...

On this week’s pod, host and SBJ media writer Austin Karp is joined by Tim Pernetti, commissioner of the American Conference, as they dig into the latest with college football. Plus, Karp gets into whether anything is close with the YouTube TV-ESPN standoff, the end of the ESPN Bet experiment and Unrivaled adding another night of action. 1:27 Disney vs YouTube TV 5:42 Tim Pernetti Interview 26:00...

On this week’s pod, host and SBJ media writer Austin Karp is joined by Bjorn Werner, a former Colts defensive end (now a popular football podcaster in his native Germany) ahead of the team’s home game in Berlin. Also, longtime consultant Doug Perlman of Sports Media Advisors joins the pod to talk about the biggest things going on at his shop. Plus, Karp breaks down the latest around the YouTube TV...

This week on the SBJ Sports Media Podcast SBJ golf and sports media reporter Josh Carpenter, is joined by SBJ soccer writer Alex Silverman for a deep dive into MLS viewership on Apple and what it could mean for the future of the media rights partnership. Also, SBJ media reporter Austin Karp has a conversation with former HBO Sports President Ross Greenburg. The two discuss the future of the in-sea...

On this week’s pod, host and SBJ media writer Austin Karp is joined by The Athletic’s Andrew Marchand and Puck’s John Ourand. The trio take a deep dive into NBC’s return to the NBA mix,  how F1 fits into the Apple grid, who’s up and who’s down in sports media and more.     1:00 Podcast Reunion 2:01 Who's Up Who's Down 18:45 NBA This Season 22:24 Rank the Four Players in Sports ( NBC Sports, Amazon...

On the pod this week, host Austin Karp brings in Dick Vitale to talk about his new namesake hoops event and how he sees all the changes to college basketball. Plus, SiriusXM and SmartLess Media have a new show, “We Need a Fourth,” and co-hosts Brian Baumgartner, Cooper Manning and Kenny Mayne come on the pod with their unique approach to talking about golf. And with numbers in for the first two ro...

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On the pod this week, host Austin Karp looks at how NFL games remain on pace for a record audience this season, and why the Ryder Cup saw some its lowest numbers in decades. Plus, with the NHL season set to begin, Steve Levy, the longtime voice of all things hockey on ESPN, discusses what’s driving storylines around the league.  And finally, in Karp’s Corner, a look at the biggest winners from the...

On the pod this week, host Austin Karp looks at Roger Goodell’s comments about an early move on media rights. Plus, with the Ryder Cup set to begin, Golf Channel analyst Brandel Chamblee joins the show to discuss the event at Bethpage and other topics impacting golf. With volleyball and other women’s sports getting more and more traction with audiences, Big Ten administrator Grace McNamara dishes...

On the pod this week, host Austin Karp chats with SBJ’s Josh Carpenter about what a combined Paramount Skydance-Warner Bros. Discovery could look like, particularly with the sports portfolios of CBS Sports and TNT Sports. The duo also get into Prime Video’s deal with the Masters, Molly Qerim and Malika Andrews moves at ESPN, big numbers for NFL Week 2 and how CBS’ NFL national window in Week 2 wil...

On the pod this week, host Austin Karp dives into the numbers behind NFL Week 1’s viewership surge and the impact of Big Data. Plus, IMG’s Hillary Mandell joins the show to unpack major media rights deals like UFC, WWE and the U.S. Open, as well as what could be next for a league like the NWSL. And finally in Karp’s Corner, we examine the U.S. Open’s viewership surge, who won the weekend in colleg...

On the pod this week, host Austin Karp gets set for NFL season. SBJ football reporter Ben Fischer talks dishes on the Eagles and Cowboys, YouTube's NFL debut and the future of who might air games. Plus, ESPN's Seth Wickersham dishes on his new book about QBs and how it feels to have the NFL as an equity investor in ESPN.   1:10 BEN FISCHER SEGMENT 16:36 SETH WICKERSHAM INTERVIEW 29:34 KARPS CORNER...

On the pod this week, host Austin Karp takes you around the sports media landscape, including major news on how sports will be measured going forward by Nielsen, comings and goings with the U.S. Open and Netflix betting big in Japan with MLB. SBJ college reporter Ben Portnoy chimes in as Lee Corso gets set for his final “College GameDay.” Plus, The CW President Brad Schwartz discusses the network’...

On the pod this week, host Austin Karp chats with Chapman and Maclain Way, directors of the new Netflix docuseries “America’s Team: The Gambler and his Cowboys” about how they put the project together and the character that is Jerry Jones. Karp is also joined by SBJ golf reporter Josh Carpenter to discuss a big week in the sport and how the star power of Scottie Scheffler is growing beyond hardcor...

On the pod this week, host Austin Karp chats with SBJ combat sports reporter Adam Stern about the massive Paramount-TKO Group deal for UFC. Karp is then joined by Keith Cossrow of NFL Films about the many projects his group is leading. Finally, we whip around the sports media landscape to talk ESPN and Fox partnering up around DTC, big viewership for the Little League Softball World Series and muc...

On the pod this week, host Austin Karp breaks down a number of deals struck between the NFL and ESPN. And with the season fast approaching, Karp is joined by NBC’s Devin McCourty, CBS’ Jason McCourty and Fox’s Greg Olsen to look at what’s in store for 2025.  1:13 ESPN-NFL DEAL 5:18 THE McCOURTY BROTHERS INTERVIEW 25:40 GREG OLSEN INTERVIEW 29:58 QUICK HITTERS Sign up for SBJ 360, our free, daily n...

On the pod this week, co-hosts Austin Karp and Mollie Cahillane break down the latest in sports media, including NBCUniversal potentially launching a new cable sports channel. Also, The Athletic’s Richard Deitsch joins the show to break down the future of NFL Media, including what may happen in the wake of the Paramount/Skydance merger. The trio also examines what a 16-team CFP could look like fro...