The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Scaling a media company can feel overwhelming—but many of the biggest problems come from decisions that seem reasonable in the moment. In this episode, Craig and Todd break down seven things Todd no longer does when growing a real estate media business. They cover why customer service matters more than camera experience when hiring, how to coach struggling employees without solving every problem f...

What if the qualities that are often overlooked in business are actually your greatest competitive advantage? In this special women’s takeover edition of the Spiro Podcast, Shannon Landers sits down with Colleen Kydd, Alex Coombs, and Elizabeth Hansen to talk about the different ways women lead, build teams, and create lasting client relationships. They explore emotional intelligence, thoughtfulne...

You finally hire help—and then immediately wonder why they don’t work exactly like you. In this episode, Craig and Todd talk through one of the hardest parts of growing a real estate media business: trusting other people with something you’ve spent years building. They discuss unrealistic expectations, employee mistakes, incomplete training, the “owner trap,” and why growth often feels like a coll...

What happens when your systems get better—but your client experience gets colder? In this episode, Craig and Shannon explore how to simplify your business without removing the human element that keeps clients connected. Using ideas from The Human Element and the famous instant cake mix “add an egg” story, they break down why people resist change, why clients still need to feel involved, and how be...

Todd and Shannon welcome James Bottomley of Haven Creatives to the Spiro Podcast for a conversation about creating more intentional, effective real estate video content. James shares how he got started in real estate media as a teenager, how Haven Creatives grew into a luxury real estate media agency, and why great video is not just about gear or flashy visuals. The heart of the episode is James’...

Episode Summary What happens when Todd and Craig throw out the script and answer the kinds of questions that usually stay behind the scenes? In this episode of the Spiro Podcast, the conversation gets more candid, personal, and unpredictable as they work through a mix of business, industry, mindset, and opinion-based questions. From entrepreneurship and client relationships to burnout, growth, mis...

Todd and Craig welcome Heather Haas, realtor, speaker, influencer, and keynote speaker from Spiro Sync 2026, to the Spiro Podcast. Heather shares how networking, intentional relationships, and authentic content creation helped grow her business and personal brand. The conversation dives into social media, mindset, mindfulness, branding, and why trying to “be yourself” online is often the most effe...

At some point, doing everything yourself becomes the bottleneck. In this episode of the Spiro Podcast, Todd and Craig dive into how virtual assistants can help real estate media businesses create more consistency, free up time, and scale more effectively. From editing workflows and admin tasks to communication and client experience, they break down where VAs can provide the biggest impact and how...

Compliance can feel intimidating—but understanding it is becoming more important than ever for both agents and media companies. In this episode of the Spiro Podcast, Shannon Landers and Steve break down the major compliance topics that impact real estate media businesses today. From fair housing and MLS rules to branding, drone regulations, and the growing role AI plays in marketing content, they...

Busy season can be a great problem to have—but it also brings pressure, stress, and easy mistakes. In this episode of the Spiro Podcast, Shannon, Todd, and Craig break down the key things to keep in mind when business ramps up. From managing stress and leaning on your team to maintaining clear communication and not neglecting client acquisition, they walk through practical reminders that help you...

Objections are part of every sales conversation, but how you handle them can make or break your business. In this episode of the Spiro Podcast, Todd and Craig break down the most common objections real estate media professionals face and how to respond to them with confidence. From pricing pushback to hesitation around value, they share practical ways to reframe conversations, build trust, and pos...

AI is only as powerful as the workflows behind it. In this episode of the Spiro Podcast, Todd and Craig welcome Matt Gia, Founder of AutoHDR, to break down how to actually implement AI in a way that improves your business—not complicates it. The conversation focuses on building practical, repeatable AI workflows that save time, increase consistency, and support growth. From identifying where AI fi...

What if your business actually supported your life instead of running it? In this episode of the Spiro Podcast, Craig and Todd are joined by Clay Whisler to talk about building a real estate media business with intention. Clay shares his approach to structuring his business around his personal goals, creating systems that reduce stress, and making decisions that prioritize long-term sustainability...

Airbnb is opening up a whole new lane for real estate media businesses—but most people aren’t fully tapping into it yet. In this episode of the Spiro Podcast, Craig and Shannon Landers break down how short-term rentals are changing the landscape and where media professionals can step in to provide real value. From understanding what Airbnb hosts actually need to positioning your services different...

Imposter syndrome shows up for almost everyone—but in a growing real estate media business, it can quietly hold you back from charging what you're worth, putting yourself out there, or taking the next step. In this episode of the Spiro Podcast, Todd and Craig break down what imposter syndrome actually looks like in day-to-day business, why it happens, and how to move through it. From mindset shift...

Nick Narodny of TITUS joins Todd this week on the Spiro Podcast. He'll be sharing the presentation he gave at the January 2026 Spiro Sync Conference on how to get two brokerage presentations a month to grow your business. Chapter Timestamps: 0:00 Episode Open 01:30 Spiro Updates 03:28 Nick Narodny/TITUS Introduction 07:58 Getting Two Brokerage Presentations a Month 41:06 Episode Wrap-up

Alex Coombs, owner of Northern Spruce Media located in Hamilton, Ontario gave a main stage presentation at the January 2026 Spiro Sync Conference on building a framework in your business to handle a "full plate". Alex joins Todd & Craig on this episode to share some highlights from that presentation, and gives you tips on how to handle that overflowing plate you have as a real estate media com...

Aaron Smith, Director of Sales at Cubicasa joins Todd this week on the Spiro Podcast, to talk about creating Bundles & Packages, and how marketing them to your clients and potential clients can help your business grow and serve your clients well. Aaron shared on this topic at the Spiro Sync Conference, and now brings his presentation to those of you that weren't able to make it! Chapter Timest...

No clickbait here. No promises that business will be easier the better you get. In fact, it will most likely get harder the better your get in business. Todd and Craig talk about what to expect as your business grows and gets better at what it does. How do you approach the harder challenges? What's the payoff for sticking with it? Chapter Timestamps: 0:00 Episode Open 03:08 Spiro Updates 06:12 It'...

Do you ever feel like you're "never enough"? Don't believe the lie. Todd and Craig talk about the fact that life is hard. Business is hard. But you can't give up. Listen to get encouraged and strengthened as we head into a new year of business. Chapter Timestamps: 0:00 Episode Open 05:25 Sync Thoughts from WOW Video Tours 08:50 There's No Easy Button 49:08 Episode Wrap-up

Todd, Craig & Nick talk with those that came to the first ever Spiro Sync Conference in Dayton, OH. What were people's impressions? What were the biggest takeaways? Watch or listen to hear what you missed. We hope we can see you next year! Chapter Timestamps: 00:00 Episode Open 02:35 Spiro Updates 03:34 Spiro Sync Venue Highlights 13:00 Attendee Impressions & Takeaways 35:27 Summary Though...

Todd and Craig speak with Justin Cyrus, owner of North Carolina Real Estate Media, and speaker at the REPP 2025 conference. Justin shares his infectious joy and energy and how to have FUN in your business. You don't want to miss this! Suggested reading from Justin: "Unreasonable Hospitality" by Will Guidara - https://a.co/d/2xVLAjj   Chapter Timestamps: 0:00 Episode Open 02:25 Justin Cyrus - Fun i...

Strong systems don’t just organize your business — they change how it performs. In this episode of the Spiro Podcast, Todd and Nick, CEO & Co-Founder of Titus, sit down with Logan Stewart, Owner of Drone Digital. Logan shares how implementing Titus transformed his day-to-day operations, improved efficiency, and helped him scale with more confidence and clarity. The conversation explores real-w...

Owner of Weston Media, Tyler Graham joins Todd on the podcast this week to talk about the presentation he made at the REPP 2025 conference, along with some "work hacks" to help your real estate media business grow and succeed. Chapter Timestamps: 0:00 Episode Open 01:40 Spiro Updates 03:48 Spiro Sync Conference 04:54 Tyler Graham - Weston Media Story 20:53 Business & Overcoming Trauma 33:11 Bu...

Broker deals are often seen as a fast track to growth in real estate media—but are they always the right move? In this episode, Todd and Craig sit down with Scott Golmic to explore a different perspective on broker relationships and long-term business strategy. Scott shares his experience navigating broker partnerships, protecting client ownership, and building a sustainable media business without...