The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Colleen Kydd, co-owner of Three Palms Media joins Todd & Craig this episode to talk about the talk she gave at the REPP 2025 Conference. Her presentation was on "Your Impact as an Owner". Have you ever considered the impact you have on other people's lives as a business owner? Or considered how you might have more impact as an owner? Listen in for some great thoughts and insights from Colleen!...

Christmas is almost upon us! Have you thought about what you may want to do for your clients for Christmas? Where do you start? Do you get gifts for everyone? Gifts for only some clients? What about cards? Or brokerage offices. Todd and Craig walk you through planning your holiday season client interaction plan, and how to continue to make an impact on them even during a slow season. WOW Video Tou...

It's been awhile since we've done an Owner Spotlight Series episode. This week, we're happy to welcome Chris Powell, owner of Lighthouse Studio in Seattle, WA. Chris was a speaker at the REPP 2025 conference, and we're excited to have him share part of his story that led him from resisting hiring, to loving it. You can contact Chris via his Instagram at: @lhstudio.re or visit his website at: http:...

Todd, Craig and the Spiro and WOW Video Tours teams are back from the REPP 2025 Conference in Las Vegas.  They share their thoughts, and the thoughts of some of the attendees that were there.  If you've never been to a real estate media industry conference, we highly encourage you to invest in yourself and/or your team, and make sure you get to one! We'd love to have you join us in Dayton, Ohio fo...

A much requested topic for the Spiro Podcast: Hiring. The challenges. The tips on how to hire. Tricks for finding good candidates. Things to consider like do you hire contractors or employees? We cover as much as we can to help you find your next great hire to grow your business. Spiro Sync Event: https://spiro.media/spiro-sync/ Chapter Timestamps: 0:00 Episode Open 02:59 Industry Conferences 03:4...

Shannon Landers, VP of Product for Spiro joins Craig on this week's episode to look back at the 3rd Quarter of 2025, and to forecast what you might expect for the 4th quarter of the year. To get registered for the Spiro Sync '26 Event, check out: https://spiro.media/spiro-sync/ Chapter Timestamps: 0:00 Episode Open 02:46 Industry Conferences 08:27 3rd Quarter Review & 4th Quarter Forecast 43:4...

There is often a lot of anxiety and fear over having to go out and "sell" your real estate media services and products. But what if we told you that not selling, sells? Steve Musser, Director of Sales & Marketing, along with Chris Voge, Sales Manager both of WOW Video Tours joins Craig this week to talk about an approach to business development that doesn't feel so...well...like you're a used...

Decisions, decisions, decisions. As the owner and leader of your real estate media business, you face countless decisions every day. Every hour. Shoot, sometimes every minute. Some are easy to make. Some are hard to make. How do you prioritize them? How do you handle the hardest and most challenging decisions? Todd shares the top 3 hardest business decisions he's faced as owner of WOW Video Tours...

What role does faith play in our daily lives? And when we say daily lives, we include our work/business lives. Think about it: At least 8 out of our waking hours (usually more) is spent in the marketplace...our businesses and our interactions with other business people. So if you're a person of faith, what role do your beliefs have on your business? If you're not a person of faith, what role could...

Wisdom is the application of knowledge. We hope this episode is an opportunity for you to apply the knowledge of what mistakes NOT to make, that we've already made for you. It's always fun to hear how others screwed up, right? We hope you get some laughs and good information. Links mentioned in the episode: REPP Conference: http://repplaunch.com/repp2025 Spiro Sync Event (Tickets not available yet...

Craig is put in the hotseat as the owner of Spiro and WOW Video Tours, Todd, goes through Craig's Grade Card. Does Craig pass? Watch & listen to find out! Chapter Timestamps: 0:00 Episode Open 02:18 Spiro Updates & Events 07:27 Craig's Grade Card 42:37 Episode Wrap-up

This week we get an inside view from the Brokerage's perspective on what it's looking for in marketing for it's Realtors. Steve Helton, Realtor and Director of Marketing for Keller Williams Advisors & Pinnacle Group joins Todd, Shannon and Craig on this week's episode to talk all things Marketing from the Broker's perspective. Chapter Timestamps: 0:00 Episode Open 04:30 Spiro Announcements &am...

Shannon Landers, VP of Product for Spiro joins Craig on the podcast this week to talk about the Top 5 Things to do in Slow Season when your photography team has fewer shoots and you as the owner have more time to work on your business. Chapter Timestamps: 0:00 Episode Open 02:21 Spiro Updates 03:55 Spiro Sync Gathering 06:13 Top 5 Things to do in Slow Season 44:17 Episode Wrap-up

Have you ever had a client ask you if they can pay when their listing closes?  Has that been an uncomfortable or awkward conversation?  (Maybe it has, maybe it hasn't.)  Have you found that challenging to integrate into your workflow?  Todd, Shannon and Craig talk with Nick Narodny, owner of Titus.  What is Titus?  Watch or listen to find out more about how Titus can integrate into Spiro and make...

We all know the effort that is needed to win new business. But how much work do we put into retaining the clients we've won? If you're losing more clients than you're winning, or even breaking even in that, you have a leak problem! Todd and Craig talk about what to do to plug the leaks in your real estate media business! REPP 2025 Conference: http://repplaunch.com/repp2025 PMRE 2025 Conference: ht...

Todd decided he wanted to know what a day in the life of Craig was like, so the questioning has started. Have you wondered what Craig's life is like during the workday? How does his role work? What does he have time for? How does he manage his time with both taking listing photos and video tours in addition to developing business in his market? Has he taken time out of his day to get a tattoo? Int...

What would you do, or do differently if you had to start your business over today?  Would you do the same initial setup of your business?  Would your business development effort (sales) look the same?  Would you hire employees or contractors the same way or in the same order?  What would you do the same, and what would you do differently?  Listen in to think through what you would do or not do, an...

It's easy to get caught up with the latest technique or method to try and win new clients. But is the latest fad in how to do so a sustainable sales and business development effort? Or is a more consistent system the way to go? What's the difference between techniques and systems when it comes to your business development effort? Todd and Craig discuss the differences and the advantages/disadvanta...

What will help you grow your real estate media business faster and larger?  Just the right camera and gear, or sound business principles that you can apply consistently?  Todd and Craig argue:  It's not about the camera.   Chapter Timestamps: 0:00 Episode Open 01:54 Industry Conferences 05:12 Spiro Updates 06:05 Spiro Sync Gathering? 10:49 Growth Isn't About the Camera 54:11 Episode Wrap-up

It's almost the entire Spiro Family on this week! Todd, Shannon, Nick and Lovie hop on the podcast to talk about the Spiro Concierge Onboarding Program that's available to Spiro users to help you get set up and running with your real estate media online ordering and delivery system. Listen to learn about how you can take advantage of this incredible program to help you get Spiro set up and working...

Spiro VP of Product, Shannon Landers, joins Todd & Craig to go over numbers nationally (US) from the 2nd Quarter (what we have through May anyway), and also looks ahead into 3rd Quarter 2025. What can we do to adjust our businesses for the changing market? Nationally things seem to be moving towards a Buyer's market. How can you communicate your value proposition for your Realtor clients as ho...

Are you at the point in your business where it's successful and profitable, but....you're unhappy? Have you looked at what may be contributing to that unhappiness? What's your plan for tackling that and alleviating that? Todd and Craig talk about The Owner's Trap, and how you can avoid it, or escape it. Chapter Timestamps: 0:00 Episode Open 01:29 The Owner's Trap Introduction 0 2:03 Educational Co...

While Todd is off this week, Jess Paxson, Director of Operations for WOW Video Tours joins Craig on the podcast to discuss a half year goals check-up, and the goal WOW Video Tours has had of raising leaders within the business. How are your goals coming for 2025? We're over halfway through the year now. Have you thought about raising leaders in your business to free you up to work on the business...

It's the age-old question in business: What do I do about my competitors who are offering ridiculously low pricing and devaluing what our industry does? Yes: The Race to the Bottom. How do you handle it as a business owner? Do you race with the competitor? Do you compete on price? Do you compete on service and quality? What shifts in your business do you need to make if any? Todd and Craig tackle...

What is the importance of your personal ethics, principles and integrity in running your real estate media business? What things do you need to consider? What situations have you faced or may you face in the future (if you haven't yet?) What impact does establishing your ethics have on your business and its success? Todd and Craig discuss this and give you some things to consider if you haven't th...